7 Reasons Why Your Business Needs a Custom Facebook Landing Page
In order to gain exposure and build your business through Facebook, it is crucial that your business has a Facebook page, which is easy to set up and it doesn’t involve any maintenance costs. Regardless of the fact that almost every business has a Facebook page, not all business pages on Facebok are optimized and used to their full potential. One of the common characteristics for Facebook business pages is the absence of a custom landing page. For those that don’t know what a custom Facebook landing page is please visit our Facebook page here: https://facebook.com/sherodesigns. Statistically Facebook pages that have a custom landing page get up to 50% more “Likes” from their visitors and turn them into fans. A custom landing page can help drive traffic, add value to your online marketing efforts, and increase leads. Below you will find some of the benefits a custom landing page provides for your business.
1) Emphasize a Call to Action.
A landing page talks directly to visitors who haven’t liked your page yet. Your call to action can show who you are and direct the visitor to take action by liking your page in exchange for a coupon, a whiter paper, a free downloadable e-book, or an industry related newsletter. You can use a custom landing page as a way to extend the reach of your lead generating efforts.
2) Makes Your Business Personable
Facebook business pages look-alike. They are all plain and use the generic layout provided by Facebook. A well designed custom landing page makes your business stand out and in the same time it helps you connect to your audience and reinforce your brand.
3) First Impressions Count
Your company’s landing page is going to be the first impression that you make on a potential customer. It takes seven seconds for people to create a lasting impression. Don’t let your Facebook page impression for your brand be a bad one. Impress your visitors with a well designed landing page that screams “I care for my visitors”.
4) Make Your “Like” Button Visible
Sure enough, generic Facebook pages have a “Like” button. For some people however it is hard to find that button. Plus that on mobile devices it is hard to locate the “Like” button. Why not then make it super visible and easy for your visitors to click on it as soon as they arrive on your page.
5) Showcase Your Creativity
Your Facebook page can show your visitors that you are creative or that you have a sense of humor. Our Facebook page for example is completely content driven. We chose to be creative and personable. Zappos for example chooses a rather humorous approach by using their products.
6) Inform Visitors
It is to be expected that some of the people visiting your Facebook page may not know what your page or business is about (unless you are Steve Jobs or Mercedes-Benz). When on your page, if all visitors see are the conversations occurring on your wall, you may lose that connection. A landing page will brand your business and increase the likelihood of them “LIKING” your page.
7) Explain the Benefits
A custom Facebook landing page explains the benefits of liking your business page. Although liking a page isn’t a big commitment, just a click will do it, Facebook users get overwhelmed with all the pages and the likes they are expected to click on. A landing page can explain why someone should like your page and what benefits they may receive: discounts, daily tips, ability to engage with a brand or company they like.
You think there are more reasons why a custom Facebook landing page would be beneficial to a business? Feel free to comment and submit your ideas.
Last, check out these two custom Facebook landing pages we recently built: Mikaya Press, which was designed by Lesley Ehlers Design and built by us, and Tracking Dog Supply. They both have a great call to action and are both built upon the premises discussed above.