Caitlin Mekita  / 
7 min read

Shopping Cart Abandonment – Why It Happens And How To Prevent It

The average Shopping Cart Abandonment rate is 67.89%.* We can’t eliminate all shopping cart abandonment, but we can help improve on some of the major problems that are causing customers to leave their carts. The best way to approach your shopping cart and checkout design is with these two simple concepts – easy navigation & […]

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Caitlin Mekita  / 
4 min read

Make the Most of the Magento Order Success Page

The order success page on Magento websites is one of those often forgotten pages that is rarely customized. Most merchants don’t realize that the success page is a great opportunity to renew your customers trust and loyalty, while encouraging them to return for more purchases. The goal of most shoppers is to get through the […]

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Caitlin Mekita  / 
6 min read

6 Rules for a Better eCommerce User Experience

A well designed website can attract visitors, establish your brand personality, and keep customers excited and interested. The visual experience that users get while visiting your online store is important, but improving the overall user experience is the best way to be sure your customers feel comfortable, happy, and safe. There are many types of […]

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Caitlin Mekita  / 
3 min read

Gift Registry in Magento Enterprise

Magento Enterprise Edition’s gift registry is an excellent feature to include in your store if your products are often given as gifts for baby showers, weddings, birthdays, or other special occasions. The Gift Registry built into Magento Enterprise Edition set up is extremely simple for both the store owner and the shopper. The gift registry […]

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Caitlin Mekita  / 
3 min read

Magento Website Security | Infographic

For more information on Magento SSL, check out our post Top 5 Magento SSL Problems and How To Resolve Them. Shopping online often involves the exchange of valuable and secure information. When someone makes a purchase from you, it is because they feel that their information will remain safe. While setting up and maintaining your […]

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Caitlin Mekita  / 
4 min read

Enabling and Approving Magento Reviews

1. Why enable Reviews? Earn Trust Shoppers are more likely to make a purchase from an online store that enables reviews. There a few ways in which enabling reviews promotes trust. They show shoppers that you are confident enough in your products to welcome discussion regarding those products. Reviews also allow shoppers to get un-biased […]

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Caitlin Mekita  / 
4 min read

Why eCommerce Mobile Experience Is More Important Than Ever in 2015

As we pointed out in our Infographic “How healthy is your Magento Store?”, as of 2014, mobile traffic has surpassed desktop for eCommerce traffic. In fact, approximately 52% of all eCommerce traffic now comes via mobile device or tablet, while 68% of final sales took place on desktop computers. What this tells us this is that while […]

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Caitlin Mekita  / 
4 min read

Magento Integration With Brick and Mortar Stores

If you are the owner of a brick-and-mortar store, a Magento eCommerce store can open up endless opportunities. If you choose to sell online, your online store and your physical store do not need to be separate entities. On the contrary, your stores should integrate seamlessly together while both serving to reinforce your brand. There […]

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Caitlin Mekita  / 
5 min read

How to Write Magento Product Descriptions That Sell

While browsing products on your Magento store, customers are unable to shop in a traditional sense where they have the option of not only seeing your product, but touching it, hearing it, or trying it on. Although you cannot exactly simulate an in-store shopping experience, you can help make your shoppers feel more confident by […]

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