Caitlin Mekita  / 
5 min read

Finding Your Way Around the Magento Admin Panel – a Guide for Beginners

Magento is the most popular and the most powerful e-commerce platform available today. Since being launched in 2008, Magento has grown into a vast and powerful community of merchants and programmers who help make Magento the most versatile way to sell your goods online. There are three versions of Magento that you can choose from […]

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Caitlin Mekita  / 
6 min read

Why Cheap Online Site Builders Are Not Worth It

Online site builders are certainly appealing for a number of reasons. They are incredibly cheap and advertise themselves as being easy to use. They say you can build a website yourself, with no web knowledge, in a matter of minutes. In our experience, most businesses looking for a website are looking for a few important things. […]

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Caitlin Mekita  / 
3 min read

Focusing on Local Marketing to Improve Your Search Engine Rankings

Today I am going to focus on the need for small businesses to take extra steps to market themselves to their specific target audience, which of course is their local community. Getting listed is great, but people in Texas seeing a blog post you wrote about your law office in Newburgh really isn’t going to […]

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Caitlin Mekita  / 
12 min read

How to Choose Web Design Companies, Platforms, Products, and Services

As stated in the title, this post covers all the different brands and products used today in web design. There is no argument to be made through it. It is rather a list that’s meant to be informative to those that are in the process of getting a website developed or want to know more […]

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Caitlin Mekita  / 
3 min read

WordPress SEO For Beginners: Getting Started

Search Engine Optimization is a fast-growing and extremely competitive industry. Thousands of experts with myriad explanations and theories are claiming to know how to influence your rankings, giving you an invaluable edge over your competitors. The amazing thing is that SEO isn’t exactly a science, considering no one really knows how Google’s robots lurk through […]

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Caitlin Mekita  / 
5 min read

What you need to know about Google Panda and Penguin

The latest update to Google Panda took action on September 18, 2012. Since being implemented in April of 2012, Google Panda has changed the way that the world’s most popular search engine finds and ranks its websites. Search engine ranking is extremely competitive. Every one of your competitors is trying to rank higher than you. […]

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Caitlin Mekita  / 
5 min read

Graphic Design and Web Design – what’s the difference?

I heard once that the difference between art and design is that art says “look at me” and design says “look at this”. If this is the case, then one can argue that web design says “Look at this! and this! Clock on this! Read this! explore this! Stay here for a while, learn, and […]

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Caitlin Mekita  / 
4 min read

Hudson Valley, NY Web Design Companies

When it comes to choosing a web designer or a web design company in the Hudson Valley region of New York, there are dozens of options. Your choices will range from the freelance designers to the larger firm. It is important to understand what you are looking for and what your business needs when deciding […]

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Caitlin Mekita  / 
5 min read

WordPress vs. Adobe Business Catalyst

I started looking into the topic of WordPress vs. Adobe Business Catalyst by asking some simple questions. What’s so great about WordPress? About Adobe Business Catalyst? What’s the big buzz about them and how do they compare to each other? After digging through endless pages on the topics, here ‘s what I learnt. First, web […]

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