Jill Govier  / 
3 min read

Speed and Performance Optimization Case Study

Speed and Performance Optimization for BeautyPlusSalon.com GOAL: Reduce median load speeds throughout Beauty Plus Salon from over 6 seconds on average to under 3 seconds. Steps were taken to improve speed and performance by Shero: Image resizing, compression and optimization – Our team analyzed all images loading on CMS pages and helped the Beauty Plus […]

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Jill Govier  / 
4 min read

Why You Should Manually Index Your Magento Store

Indexing Recommendations for Community Edition You want to add/update/delete new products to your Magento store, except there a few issues: When you actually make the changes in the Magento admin, it can take a very long time to save. If you have external systems make updates through the API the time delays can result in […]

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Jill Govier  / 
3 min read

Are eCommerce Popups Worth It?

What is a Popup? If you’ve been using the internet for a while, there’s a good chance you already know what a popup is, but I’ll sum it up for those who may not know. A popup is a small window that literally “pops up” when you first land on a website. These popups could […]

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Jill Govier  / 
8 min read

Increasing Conversions on Your eCommerce Site Through Design

There are many eCommerce stores on the internet,  and your goal is to make your store stand out from the competition. In order to achieve this goal, you must present more than just the products you are selling – you must present a trustworthy brand that your shoppers know they can rely on. This is where your design comes […]

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Jill Govier  / 
4 min read

Why You Should Always Allow Guest Checkout On Your eCommerce Store

Before ringing your items, cashiers at brick and mortar stores often ask one of these questions: “What’s your email address?” or “What’s your zip code?” or “Do you want to sign up for our membership card?” It can be a bit frustrating when you just finished shopping and all you want to do is quickly […]

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Jill Govier  / 
5 min read

Creating Effective eCommerce Call-to-actions for the Holiday Season

Creating Effective Call-to-actions for the Holiday Season > Before diving into how to create effective call-to-actions for this holiday season, let’s go over what a call-to-action is for those who are new to eCommerce or web design or development. A call-to-action is usually seen as a button that tells the customer where to go next […]

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Jill Govier  / 
4 min read

Five Magento 2 Checkout Improvements

If you haven’t read about Magento 2 yet, you should know that it comes equipped with a lot of new eCommerce features and improvements. Since the checkout is one of the most crucial aspects of an eCommerce store, the Magento 2 checkout process has been redesigned for more conversions and a better user experience. Instead […]

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Jill Govier  / 
6 min read

Designing for More Conversions in Bigcommerce (With Bigcommerce Examples)

So, you created a Bigcommerce store, and you want to increase conversions. Now, through the design choices and advanced built in functionality Bigcommerce has to offer, your site can be easier to navigate and have an overall better user experience. Want to learn more about Bigcommerce? View our introduction article. Category Page We can start […]

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Jill Govier  / 
9 min read

Bigcommerce Overview, All You Need to Know

www.BigCommerce.com is an easy use e-commerce solution. If you are on a budget or have little need for complex customizations for your store, then I highly recommend that you give BigCommerce a spin! BigCommerce is a hosted e-commerce platform, which means that you do not have to own a web hosting account, upload or manage […]

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