Design

Website Branding: What Every Website Must Have
Website Branding: What Every Website Must Have
Caitlin Mekita

The goal of having a well-branded website is for your visitors to leave with certain impressions about your brand. You want to create an atmosphere with your site that is consistent and memorable, so that the positive associations that you create will stay with your visitors long after they are gone. First things first – […]

How to Find Website Keywords and Where to Use Them
How to Find Website Keywords and Where to Use Them
Caitlin Mekita

Keywords are an important aspect to Search Engine Optimization. They must be researched, tested, and used in a strategic manner in order to provide results. Keep in mind when using keywords that your aim is to be seen by search engines as an expert for a chosen niche. Google’s algorithms are designed to provide searchers […]

Striking A Balance In Web Design: Beauty vs Usability
Striking A Balance In Web Design: Beauty vs Usability
Caitlin Mekita

Finding the perfect balance between a beautifully designed but yet user and search engine friendly website is a challenging task. Most experts are only concerned with one or the other – they either want to show how to make a website more beautiful or how to make it work better. Larger web design firms seem […]

Why Use Testimonials?
Why Use Testimonials?
Gentian Shero

What do clients who you’ve done business with or purchased and used your product or service think about it? Showing or collecting a client’s opinion and feedback is one of the most fundamental tasks a website needs to accomplish. Through the use of testimonials on a website, whether they are reviews or comments from your […]

10 Ways to Increase Magento Conversion Rates 
10 Ways to Increase Magento Conversion Rates 
Gentian Shero

To maximize profits on your Magento eCommerce website, you need to increase Magento conversion rates. Compare the number of visits you get to the number of sales. If you raised this ratio by even 5% or 10%, how much more revenue – and profit – would be make? What if you raised your Magento shopping […]

Why Cheap Online Site Builders Are Not Worth It
Why Cheap Online Site Builders Are Not Worth It
Caitlin Mekita

Online site builders are certainly appealing for a number of reasons. They are incredibly cheap and advertise themselves as being easy to use. They say you can build a website yourself, with no web knowledge, in a matter of minutes. In our experience, most businesses looking for a website are looking for a few important things. […]

How to Choose Web Design Companies, Platforms, Products, and Services
How to Choose Web Design Companies, Platforms, Products, and Services
Caitlin Mekita

As stated in the title, this post covers all the different brands and products used today in web design. There is no argument to be made through it. It is rather a list that’s meant to be informative to those that are in the process of getting a website developed or want to know more […]

Graphic Design and Web Design – what’s the difference?
Graphic Design and Web Design – what’s the difference?
Caitlin Mekita

I heard once that the difference between art and design is that art says “look at me” and design says “look at this”. If this is the case, then one can argue that web design says “Look at this! and this! Clock on this! Read this! explore this! Stay here for a while, learn, and […]

Increasing Sales With Magento Multiple Coupons at Checkout
Increasing Sales With Magento Multiple Coupons at Checkout
Joel Holtzman

One thing all Magento store owners need to take advantage of, as with any other commerce website, is the ability to serve coupons for their customers. By offering coupons you can provide more incentive for people to shop with you by providing special offers such as 10% off one product line or a specific discount […]