Business

Getting Started in Social Media: Tips for Small Businesses
Getting Started in Social Media: Tips for Small Businesses
Caitlin Mekita

  1. Develop a Plan Remember that there are tons of options when it comes to social media marketing. Most social media companies offer paid promotions and advertising, but with a little extra time, effort, and great content – you could spread the word for free. Where is the best place to start in social […]

So You Want a Magento Website? A Store Owner’s Guide to Web Lingo
So You Want a Magento Website? A Store Owner’s Guide to Web Lingo
Caitlin Mekita

So you want to build a Magento website? Building a Magento online store is complex process that requires you to make important decisions. Your web designer will be able to explain all of these concepts to you and help you understand your preferences, but if you do your research ahead of time, you can be […]

5 Best Free Local Business Directories To Get More Customers and Website Traffic
5 Best Free Local Business Directories To Get More Customers and Website Traffic
Gentian Shero

A number of new clients have recently asked us whether it is beneficial to submit a website into as many online directories as possible. For some people directory submission is imperative. For instance, one time a prospective client was promised by someone that his website would be submitted to a 1000 different directories and needed […]

How To Get Your Business Noticed On The Internet
How To Get Your Business Noticed On The Internet
Gentian Shero

With the introduction of the internet, and especially the number of blogs nowadays, many of the businesses out there are looking for new ways to get their audience’s attention. Quite often clients ask us how can you get more visitors to your website with minimal work done? Answering that question is not easy. In order […]

A different approach to marketing: Inbound Marketing
A different approach to marketing: Inbound Marketing
Gentian Shero

To generate leads most marketers today use traditional marketing such as trade shows, seminar series, email blasts, cold calling, advertising, and outsourced telemarketing, which are all called outbound marketing methods. These marketing techniques are getting less and less effective for two reasons. First, the average person is hit with over 2000 outbound marketing interruptions per […]

Magento Go – The Pros And Cons of Self Hosted Magento
Magento Go – The Pros And Cons of Self Hosted Magento
Joel Holtzman

Magento Go is a hosted Magento solution that allows business owners to run a store quickly without having to invest in a web hosting company, web designer and web developer. With the endless options available to create a plug ‘N play Magento store it can be very tempting for a first time web store owner […]

How Can QR Codes Boost Your Marketing
How Can QR Codes Boost Your Marketing
Gentian Shero

Square, black-and-white QR codes (abbreviated from Quick Response Code) are appearing on signs, posters, business cards and even soup cans. Why? Because QR codes connect customers to businesses.There is more to QR codes than meets the eye. More than half of the mobile phones in the US are “smartphones” capable of reading QR codes through […]

Featured Business Tool – Aweber Autoresponders
Featured Business Tool – Aweber Autoresponders
Joel Holtzman

One of our favorite business tools out there is the follow up marketing tool from Aweber. They offer auto responders – which are automated email messages, which you can configure to send messages to your customers any number of times, and any number of days, after their initial signup. This is a tremendous marketing tool […]

How Do eCommerce Platforms Volusion Vs. Magento Compare?
How Do eCommerce Platforms Volusion Vs. Magento Compare?
Gentian Shero

If you want to create or upgrade an eCommerce website, you have to decide which platform is best — Magento, Volusion, or something else? We have looked at all the options, and we think Magento is a good choice for most medium-sized to large companies who are in need or already have an eCommerce website. […]