Digital Marketing

Make better data-driven decisions for your Magento eCommerce store by adding Google Analytics. Here’s how to optimize your reporting.

Take a look through the 11 steps below to help avoid a holiday catastrophe!

We’re excited to announce that Shero is now part of Ambientia! The business design and technology company Ambientia Group Ltd (Finland) and Shero are taking their cooperation to the next level. Both companies aim to provide customers with a more comprehensive service offering in the future while achieving growth through joint efforts in both the […]

Google Analytics is a free analytics tool that provides measurements of website/app data. However, Google Analytics data is only helpful if you are utilizing all of the features Google provides and all of which is set up correctly. Features such as eCommerce tracking, conversion and goal-related tracking, demographics, visitor segmentation, and funnel visualization all can […]

With the holidays right around the corner, your eCommerce site might need some decorating. Every year eCommerce stores add flare to their websites for the season to show they are in the holiday spirit. This is an easy way to boost sales and receive more traffic from potential customers. Here are 5 ways to give your […]

If you use Magento and would like to easily make your products available to potential buyers and have more control over your product listings on Google, then you’ll need to set up a Google Merchant Center and a Google Shopping feed. Google Merchant Center allows you to upload your product listings to be used in […]

One of the most overlooked parts of Magento SEO is optimizing product pages individually so that visitors convert. This is especially true for merchants that have a large catalog and use generic product descriptions and images provided by the manufacturer.  Sometimes, online retailers are, let’s accept it, lazy or don’t have the time or resources […]

One of the most popular questions that all merchants are faced with when moving to Magento 2 is what version to go with, Magento 2 Enterprise or Magento 2 Community. Merchants ask us questions like: What am I really paying for with Magento 2 Enterprise? What is the out the door cost of Magento 2 […]

A head to head comparison between Magento EE (M1 & M2) and the up and coming ShopifyPlus. How do these two platforms compare, what features set them apart, and which one is right for you.