Digital Marketing

With its large size and popularity, Google is one of the top search engines merchants are most concerned with.  Whether it’s SEO, AdWords, or Analytics chances are a Google product or service is being utilized to get clicks and generate revenue.  Although Google Analytics is integrated into Magento out of the box, other products, such […]

Every Magento project involves making hundreds of decisions. From web host to payment processor to advanced features and functionality, the earlier each decision is made, the better. The most efficient project discovery processes will have all major decisions clearly scoped, planned, documented, and agreed upon before beginning development. We’ve outlined some of our best advice […]

What is a Google Trusted Store? Google Trusted Stores is a program that helps shoppers feel confident in their purchases on the web. A Trusted Store shows customers that they will receive great customer service, on-time delivery and free purchase protection. The protection is offered to customers who place orders from these stores and opt […]

More than half of customers read online reviews before they make a purchase. Customer reviews are proven to drive sales and it is now something that a majority of customers will want to see before they decide on making an online purchase. There are quite a few reasons why business owners shouldn’t delete negative comments […]

Magento is a feature-rich eCommerce platform solution that offers merchants complete control and flexibility over your online store. Magento Enterprise Edition provides a faster, better shopping experience which can drive conversion rates and sales and save costs. It helps your store grown online revenue with tools to attract more traffic and retain customers. Using the […]

The highest point every year for online shopping is during the holiday season. The holiday season is a great time for strengthening your online presence and engaging your online audience. It is important to make sure you and your business are prepared for the holidays. 1) Create a holiday atmosphere Creating a holiday atmosphere on […]

Before you launch your first email marketing campaign, you will need to decide if you want your email list to use single opt-in or double opt-in when signing up. In order to know which one to use, you will need to understand the differences and pros and cons to each. What is a Single Opt-in […]

You either like Snapchat or you hate it. Snapchat isn’t for everyone and it certainly isn’t the next big social network for businesses but it can be one of the most effective ways to build and establish relationships with customers. Snapchat has grown into a way to broadcast your messages to groups of people without […]

Twitter is an excellent social media platform for promoting an online store. If you are not using Twitter functionality on your Magento store, this post will walk you through how to utilize Twitter at its full potential and have customers spread the word about your company. When a customer completes a sale, they want to […]