Shero Commerce CEO and Co-founder Beth Shero is joined by Account Manager Jana Braswell to discuss how data, UX, and cross-team collaboration come together to drive better eCommerce outcomes.
Beth opens with a practical overview of how Shero approaches conversion rate optimization, from heat mapping and Google Analytics to AB testing and SEO, and why the UI versus UX distinction matters when making design decisions. Jana then brings the account management perspective, walking through a current Archer Roose project where Shero is collaborating with a third-party creative agency using heat map data and Google Search Console insights to inform homepage and checkout improvements. Great project management and open communication, not just good design, is what makes these projects succeed.