Benchmade

For more than three decades, Benchmade has been known for producing high-quality knives for everyday carry, hunting, rescue, and outdoor use. Launched on Magento Commerce Cloud in 2018, the brand partnered with Shero to tap into the surge in outdoor consumer demand and scale their online presence.

CRO & Optimization Store Redesign ja Performance Marketing
Toimiala Well-known American knife manufacturer
Mitä teimme Adobe Commerce Optimization
Teknologia Adobe Commerce Cloud
Pyydämme

Benchmade wanted to maximize US revenue and expand into the Canadian market, with long-term goals of large-scale domestic and international growth. It was critical that brand integrity was maintained throughout, given the company's devoted following. They needed enhancements to what was working and a redesign of what was not.

Ratkaisun löytäminen
Ratkaisun löytäminen
Herättäminen henkiin
Haasteiden voittaminen
Haasteiden voittaminen
Vaikutus
+100%
Revenue increase over the previous holiday period
+68%
Growth in transactions following site relaunch
+20%
Increase in average order value post-launch

The project went live in October 2021, just before Black Friday. During Thanksgiving weekend through Cyber Monday, Benchmade saw a massive lift compared to the previous year. Revenue increased by more than 100%, transactions grew by 68%, and average order value increased by 20%.

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