If you haven’t read about Magento 2 yet, you should know that it comes equipped with a lot of new eCommerce features and improvements. Since the checkout is one of the most crucial aspects of an eCommerce store, the Magento 2 checkout process has been redesigned for more conversions and a better user experience.
Instead of an accordion layout that’s used in older versions of Magento, the Magento 2 checkout steps are now located across the top. The overall design is much clearer and concise, and easier to navigate through. Customers need to have a stress-free and efficient checkout experience, and Magento 2 provides just that.
Below are some new and improved features in the Magento 2 checkout process:
1. Automatic guest checkout.
When landing on the checkout page, customers are allowed to check out as a guest if they don’t want to create a store account. This ensures a seamless and faster checkout process for new and recurring customers. Customers will no longer be prompted to log in just to checkout with Magento 2. When a customer is forced to create a store account, it slows down the checkout process while making your customer do an extra unnecessary step if they didn’t want to create an account in the first place.
2. Prompts registered customers to login.
If your customer has an account but is not logged in during the checkout process, Magento 2 prompts registered customers to login. Customers also have the option to not login if they prefer not to and continue checking out. Signing in with your store account can be useful. For example, your customers may want to use reward points they have earned during checkout. Also, if the customer has their name, address, etc. saved in their store account, the checkout inputs are automated with their information. Customers can also keep track of new and past orders by using a store account.
3. Order summary with product images.
During checkout, customers can see their product images in their order summary located in the right sidebar. The order summary can count as a mini shopping cart. It displays the total and certain attributes assigned to the product. It also ensures that the customer knows what they are buying. They could have added an extra item to their cart without realizing it, or they simply forgot they added an item they don’t need. The information is provided for the customer in the order summary so there are no surprises once the transaction is complete.
4. Receiving shipping rates once information is provided.
Once your customer inputs their information, shipping rates that apply will automatically load. This feature is useful for customers who want to know immediately how much they’ll be spending for shipping. Once they choose a shipping rate, the price will be added to their total.
5. Billing address not needed unless it’s required by payment solution.
Now your customers do not have to provide their billing address unless stated otherwise. Customers can simply check off if their billing address is same at their shipping address. This results in a faster checkout process due to the fact customers don’t have to fill in their information twice.
Overall, the Magento 2 checkout is vastly improved from Magento 1 and will make the process easier and faster. Customers are more in control of their purchases while working with a straight forward design. If you want to learn more about Magento 2 and what it has to offer, frequently read our Magento blog for updates, tutorials, and more. We’re all eager for the Magento 2 release this fall!
This is a good resource from our partner, Paul Rogers – https://paulnrogers.com/definitive-guide-magento-2-checkout-best-practice/