Monitoring Your Magento Store
Your Magento Store requires consistent and active monitoring in order to analyze it’s overall health. Magento’s powerful dashboard, paired with Google Analytics, offers a wealth of information that can be used to assess the overall effectiveness of your Magento Store. Monitoring your Key Performance Indicators will alert you to any potential weak spots, and can also illuminate your store’s greatest strengths in attracting shoppers and converting sales.
Key Performance Indicators
- Abandoned Cart
Visitors who leave your store with items
in their cart.
- Total Visits
Total Number of shoppers who visit your store.
- Conversion Rate
Percentage of visitors who complete a sale.
Total income from sales.
Total number of sales completed.
- Pay-Per-Click Costs & Conversions
PPC visitors who buy vs the amount you
spend to acquire them.
- New Visitors
Number of unique visitors.
- Page Views
Which pages are viewed and how often.
- Average Order Value
Average Cost of Individual Orders
- Return Rate
Number of customers who return after having
- Email Open, Click, & Conversion rates
Response and visitors from promotional emails.
- Referral Sources
Percent from Search, Direct, Email, Pay-per-click,
Other.The ways visitors are getting to your store.
- Customer Service Open Cases
Unresolved customer complaints or issues.
- Social Media Activity
New Likes, follows, shares, and visits.
Analyze Your Weaknesses
- Could a technical issue or code error be causing the problem?
- Are you using only Google Approved “white hat” techniques for incoming traffic?
- Are you employing any sneaky or untrustworthy methods?
- Are there any Magento Extensions available to address the issue or improve upon your methods?
- What specifically could be making visitors leave the pages they are exiting from?
How Mobile Performance Affects Your KPI’s
52% of traffic to eCommerce sites over Thanksgiving weekend of 2014 were from mobile devices.
68% of final sales were still taking place on PC’s*
While most sales are finalized on desktop computers, the majority of online shoppers are researching products on their mobile phones or tablets.
A bad mobile experience is detrimental to your KPI’s and to your sales.
Your Magento store requires constant monitoring as part of routine maintenance. It’s important to understand the Key Performance Indicators that best determine whether your store is living up to it’s potential. Once you know your store’s weaknesses, there are many ways to improve your store’s shopping experience to generate more sales.