If a website sells a product for $100 that receives 500 daily visitors, and only 5 buy, it is a 1% conversion rate. Throughout the month, counting a month as 30 days, this web page produces 150 sales which leads to $15,000.
Now, what if the response rate improves from 1% to 3%? That same web page is now generating 15 sales per day, 450 sales per month and is generating $45,000 per month.
How much advertising would you have to spend in order to get that kind of a boost?
I am not going to tell you that you are going to jump 300% by installing Google Analytics but I am going to tell you that if you have a full understanding of how your web pages perform, as well as a full understanding of who your visitors are, you will increase your chances of closing more sales without having to invest more money in advertising.
Things To Look For
1.) How Long Do Your Visitors Stay?
2.) What Browsers Do They Use?
3.) Is There A Higher Ratio of Sales For Any One Browser?
4.) Is There A Higher Ratio of Page Exists For Any One Browser?
The reason these questions are important is because you may find that your visitors are on your checkout page for a long time but exit at a high rate. This would indicate that your checkout page is too complicated and is leading to visitors giving up on the order.
As for the browser questions listed above, it is important to realize that certain browsers have different ways of rendering your web page. If you find that a high ratio of Internet Explorer visitors are leaving, the odds are they are not seeing everything your page has to offer and you may need to adjust the page to fit their needs.
Another tip is consider changing up your headlines or copy and see if that makes a difference. Make note of any changes in visitor patterns, if any. Sometimes a more effective headline, clearer product description or even a change in price can make a huge difference in your conversion ratio. For example, while it may seem obvious to lower prices in order to entice buyers, you may find that you are selling your product short and it is leading to skeptical visitors who may mistakenly feel it may not be high quality.
Concluding, you would be surprised to see how many variables can play into the decision of a visitor. The more time you invest in learning about your visitors, from their browser, to their preferred products to purchase, to their page visit duration, the more power you have to inexpensively, if not for free, boost your sales for the long term. If you need any help taking your eCommerce website to the next level contact us today.
Magento Development Lead
