June 2013

SEO Ethics: Why Your Website Should be Following the Rules Just as in most things in life, there is a set of ethical standards when…
  • Caitlin Mekita
  • Customer Success Manager
  • June 1, 2013 Estimated reading time: 2 minutes

Shero Designs

SEO Ethics: Why Your Website Should be Following the Rules

Just as in most things in life, there is a set of ethical standards when it comes to search engine optimization. While some companies strive to create user friendly content that organically attracts new visitors, others attempt to manipulate search engines into thinking they are producing quality content when in reality they are not. As with anything that takes such careful thought, time, and knowledge, there are those who will look for shortcuts and cheap tricks to try and get higher rankings. You may be wondering where ethics comes into play here, as it might seem like sketchy SEO really doesn’t hurt anyone. But this isn’t true. The entire purpose of so-called “Black Hat” SEO is deception. It is designed to lure visitors and to presumably make money off of those visitors despite not actually containing the information that the visitor was searching for in the first place. Read more

New Team Members

This month Shero Designs is excited to be adding two new members to our team:

– Kathleen Miller who has a customer service and technology background.

– Joel Kelson who is a life long developer and application architect.

Moving forward Kathleen will be your new customer service lead and go-to person for new and existing clients, while Joel will be one of our Magento eCommerce developers and integrators. To find out more about them please click here.

Regards,

Increasing Customer Service Level on Your Online Store

Giving great customer service in an eCommerce business is much more difficult than in a brick-and-mortar store. An extra degree of effort is necessary to keep up with customer requests and questions, and it’s incredibly easy for customers to fall off the radar. Therefore, good customer communication is critical for retention and conversion. Read More

Responsive Web Design for your WordPress Site – Pros and Cons

You’ve probably been hearing a lot of buzz about responsive web design. Because of the rapid increase in the usage of mobile devices for web browsing, responsive web design has become the newest and most convenient way to make your website beautiful across any browser on any device. Read More

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