Statistics have shown that having a responsive mobile eCommerce website increases sales and website traffic. Web traffic in 2013 through a mobile phone has increased by 17%, where as in 2012, the web traffic was only 11%. Therefore, the usage of smartphones to access the web for online shopping will increase each year. It is now more crucial than ever to have a responsvie design and mobile friendly eCommerce website.
The number of eCommerce transactions through a mobile device is increasing each year and by 2017, 5 billion people will use a smartphone for their shopping needs. Already 38% of smartphone owners use their phone to make purchases.