Looking for the best Shopify websites in 2022? As you probably know, Shopify has become one of the leading SaaS eCommerce platforms for many reasons.
As the eCommerce industry has skyrocketed over the past few years, Shopify Plus launched countless businesses into online success. That’s partly thanks to its integrations, reliability, and customization options.
If you’re interested in building a customized Shopify store or migrating to Shopify from Magento or BigCommerce, there are pros and cons to weigh for each option.
Of course, in researching budget and features, you’ll want to see examples of successful Shopify Plus stores.
To learn more about Shopify pricing, plans, and features, check out our Guide to Shopify Pricing.
But in this article, we’ll focus on successful Shopify Plus stores, with details about each store’s impressive performance and functionality.
The following stores are great examples of successful Shopify websites:
- Fire Dept. Coffee
- Dr. Squatch
- Lord & Taylor
- Heinz UK
- Simba
- Cozykids
- Gymshark
- Incu
- ooni
- Dressbarn
- Meagher’s Pharmacy
11 Examples of Successful Shopify Stores
Fire Dept. Coffee
- 300% online sales increase YOY
- 25% of revenue attributed to subscriptions
- 4X revenue growth YOY (online and in-store)
This Illinois-based coffee roaster began as a hobby but quickly became a successful, full-fledged company with around 25 employees. Between Fire Dept.’s high-quality roasts and the company’s dedication to hiring active and retired firefighters and veterans, their brand reputation skyrocketed.
They needed a website that could handle their growth and found that in Shopify Plus. With an emphasis on customer experience and SEO, and the addition of offering subscription services, the platform allowed the company to see a 300% increase in year-over-year sales. Plus, 25% of revenue is now attributed to subscriptions.
Dr. Squatch
- 60% increase in AOV through Shop Pay Installments
- 38% of customers using Shop Pay
- 15% increase in mobile conversion rate via Shop Pay
Dr. Squatch is a men’s hygiene company that produces all-natural soaps and products. Their humorous, highly targeted advertising reached audiences across social media channels and elevated awareness, growing the brand fast. The company was looking for a scalable eCommerce site that featured a seamless payment system and provided an excellent customer experience. They found all of this in Shopify’s Shop Pay system.
The Shopify Payments system was a cost-effective way to allow payments, installments, and faster checkout for customers. After implementing the service, almost 40% of customers shopped using Shop Pay, and the average order volume increased by about 60%.
Lord & Taylor
- 63% Revenue processed via Shopify Payments
- 44% Revenue from Shop Pay sales channel
- 3.5% Lift in average order value with Shop Pay orders
In the world of brick-and-mortar department stores, Lord & Taylor was among the most popular and longest-running brands. But as the world turned to eCommerce, the company saw themselves losing revenue, without an online store to direct their customers to.
They opted for Shopify Plus and had an online store up and running in less than 100 days. Not only was site traffic spilling in at about 2.14 million visitors, but they were buying in large through Shopify’s payment system Shop Pay. In a matter of months, this established brand was able to go from in-person to online (and on mobile) and increase revenue by 44%.
Heinz UK
- One-week til launch
- B2B to Hybrid business model
- Met regulations concerning food and privacy
Companies around the world were affected by the results of the pandemic in 2020, and corporate giants like Heinz UK were among them. As people were asked to stay in their homes, the company realized that many of their loyal customers, including seniors and vulnerable groups, were struggling to access their products. They decided to sell D2C packages of popular products that could be delivered directly to homes.
Heinz chose Shopify Plus for its stability and ease of use, while also meeting regulations and compliance. Seeing the necessity of launching this site fast, the store was up and running in seven days.
Simba
- $100 million+ in total sales
- More than 10 global online storefronts
- Internationalization allowed for global growth
Simba is a great example of how to target a global market with a necessity that crosses borders: Mattresses. Just when the mattress-in-a-box market began to take off, Simba managed to launch with a dedication to understanding individual market needs in different countries. By doing so, they were able to create highly personalized and targeted branding, and Shopify allowed them to create multiple storefronts to meet the needs of varying customers around the world. Over time, Simba has been able to open more than 10 stores in various global markets, accumulating more than $100M in online sales.
Cozykids
- Site traffic up 40%
- Revenue increased 82%
- Time used for tracking inventory reduced
When Cozykids saw online growth steadily increasing, they decided to go big. They migrated to Shopify Plus with the goal of international expansion, ramped up marketing efforts, and streamlined backed operations.
By using eComm automation tool Shopify Flow, the brand was able to automate tasks with back-in-stock notifications, controlling visibility depending on inventory levels, and alert subscribers during sales events. Shopify’s support tool, Launchpad, allowed for marketing automation and the freedom to easily and quickly create new branded sales campaigns.
The result was a 40% uptick in traffic and more than 80% increase in revenue.
Gymshark
- Sales lifted to £41 million after migration
- Rapid growth with ability to scale
- Social media growth
Gymshark is a world-famous athletic gear and apparel company that saw massive rise in sales and traffic thanks to an increase in social media popularity. Their sudden, rapid growth occurred while they were in the midst of a site build on Magento. Due to the nature of the platform, the build took just over half a year to finalize, and by then the company had already outgrown the site. But it wasn’t until the website crashed on Black Friday — and was down for eight hours — that Gymshark opted to migrate to SaaS and chose Shopify Plus.
Since then, they’ve scaled internationally, began immersive online-offline customer experiences by using Shopify’s POS system, and use Shopify Scripts to write custom code on Shopify Plus’ servers that allows them to customize the checkout experience.
Incu
- 300% increase online sales YOY
- 80% increase in conversion rates
- 91% increase in average session engagement
For two decades, this Australian retailer has been a standout name in fashion and lifestyle products. However, they didn’t have much of an online presence to support its 10 brick-and-mortar stores.
They needed a solution that would allow the brand to scale its eCommerce sales while ensuring stock and delivery could meet demand. Since re-platforming to Shopify Plus, they’ve seen steady increases in annual sales, conversion rates, and engagement, plus a decreased bounce rate.
Want to learn more about Shopify Plus? Check out our ultimate guide to Shopify pricing, plans, and features, here.
Ooni
- 400% sales growth in one year
- 68% increase in conversion rate
- 50 automations to streamline operations
What began as a crowdfunded idea to create backyard pizza ovens that were affordable, high-quality, and effective, has taken off to become an incredibly successful worldwide venture. Selling outdoor ovens for a fraction of the typical cost, Ooni saw instant interest and fast success across the US, Germany, and the UK—but didn’t have the support for quickly growing sales and an overworked team. Enter: Shopify Plus.
The platform not only allowed the company to scale and maintain stock, but its slew of automation allowed the team to focus less on smaller details like implementing discount scripts or scheduling Black Friday campaigns. In the first year since launching, Ooni saw a 400% increase in sales and a conversion rate of 68%.
Dressbarn
- 8-week rapid launch Launching its online store in eight weeks
- 2x increase in monthly revenue and SKU count
- $100M in Y1 online sales
A longtime leader in women’s fashion, with a devoted yet less-engaged customer base, Dressbarn sought to shake up their online sales after needing to close more than 600 brick and mortar stores.
When the pandemic hit in 2020, the company decided to embrace the eCommerce world and up their online game. This time, with a new brand initiative, and more attention to evolving consumer behaviors.
Dressbarn was able to launch its Shopify Plus store in eight weeks, doubling its revenue each month. They were able to reach an entirely new demographic, give an old brand a new reputation, and within its first year was on track to hit $100 million in online sales.
Meagher’s Pharmacy
- 5X Y1 increase in revenue
- 35% more product reviews
- 54% increase in cart additions
Meagher’s Pharmacy is a century-old health and beauty store based in Dublin that has grown over the decades from one family-owned shop to nine brick-and-mortar businesses and an online store. To keep up with changing times, they knew they’d have to further establish themselves online.
After Meagher’s migrated to Shopify Plus two years ago, they saw a 5X growth in revenue after year one. The highly customized store also encouraged product reviews, community services, sales automation, pre-ordering, and even online doctor services—all enhancing the overall customer experience.
Ready to find out how to transform your online sales through Shopify Plus?
Contact us today for a quote or free consultation.
If you have any other best-in-class Shopify Plus website examples you think will be a good addition to this list, please feel free to comment below.
Gentian, CSO and co-founder of Shero Commerce, guides the company and client digital strategies. He's an expert in technical SEO, Inbound Marketing, and eCommerce strategy.
