Why Use Testimonials?

What do clients who you’ve done business with or purchased and used your product or service think about it? Showing or collecting a client’s opinion and feedback is one of the most fundamental tasks a website needs to accomplish. Through the use of testimonials on a website, whether they are reviews or comments from your […]

By Gentian Shero

What do clients who you’ve done business with or purchased and used your product or service think about it? Showing or collecting a client’s opinion and feedback is one of the most fundamental tasks a website needs to accomplish.

Through the use of testimonials on a website, whether they are reviews or comments from your satisfied customers, in text, audio or video format, not only you are overcoming a buyer’s skepticism, but you’re also transforming your sales pitch into a credible, unbiased recommendation for your product or service.

So, if you are not using testimonials in your website or when bidding for a new job, we’d highly recommend to start using them. Adding this single element to your website can multiply your profits, expedite the process of new client acquisition, and your customers will selling your products for you.

At Shero Designs, after a project is over, we always ask our clients how we did and what could we have done better. Their feedback provides a valuable insight and points to things that are often overlooked. Additionally, we use testimonials in all of our proposals and case studies for new clients. Although we don’t display testimonials regularly on the website we have a specific page for clients’ feedback which can be found here .

To further illustrate the importance of testimonials, here is what two of our clients had to say about us upon the completion of their projects/websites recently:

From: Paul Ackert www.mrventfree.com

Problem – What was it like before you used our services?
I needed to find someone who was ready to go and moving at the speed of business. I needed to find an operation that spoke the same language (small business). Shero was the right choice. Top notch and professional. Plus, they don’t treat you like an idiot just because the web language is new to you. They know how to operate with business professionals.

Service – What did we do above and beyond your expectations?
Genti and Beth took out time to sit down and show me the product that they created, which made all the difference. Instead of cranking out a website, taking my money, and telling me to get lost, they took time to make me familiar with the product and help ease me into this new branch of my business. For this reason, I will continue to use their services. They have an exemplary way of conducting business.

Results -Were you satisfied? How has it helped your business following the completion of your website?
My expectations were exceeded. I now have a to pronged business approach, both commercial and retail. Shero had my website up and open for business exactly when I needed it to be. I have now diversified my business which may prove to be crucial in the current economic climate.

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Personality – Were you comfortable working with us? Is there anything outstanding about our personalities?
If a person is not comfortable working with Shero Design, then they probably need to be institutionalized. Genti and Beth make their clients comfortable from the initial consultation. Not to mention, they point you in the right direction for other services as well.
For example, Genti and Beth referred me to 2 other professionals that helped aid me in this new aspect of my business. They are engaging and considerate business professionals, which is rarely encountered in the today’s business world.

Choice – What ultimately made you pick our web design firm?
Once I went for an initial consultation, I was sold on using Shero. I walked out of there feeling as though I had just met with honest professionals and opposed to dishonest opportunists. Shero Design’s intentions are pure. They strive to create the best possible product and satisfy the client. They do not enter into a project with ulterior motives or agendas. They do business straight up.

Additional Comments:
Shero Design is an Extraordinary Operation.

Your Name: Paul M. Ackert
Your Title: General Manager
Company: Mr.VentFree

From: Rich Mullerleile www.stargasproducts.com

Problem – What was it like before you used our services?
Previously, we were haphazardly working on our own with a functioning but not beautiful website.

Service – What did we do above and beyond your expectations?
We’re so lucky that even during our busy season, I can drop an email to Gentian and his team and the issue/problem can be solved in a reasonable amount of time. We don’t feel alone anymore! We still have a way to go to fully take advantage of what the web has to offer, but Shero has paved the way for us.

Results -Were you satisfied? How has it helped your business following the completion of your website?
I’m extremely satisfied with the quality of the work and the followup service. Gentian pointed out great solutions and digital marketing opportunities we were missing.

Personality – Were you comfortable working with us? Is there anything outstanding about our personalities?
I’ve been entirely comfortable working with this group. There are no dumb questions and they’ve always encouraged us to learn more.

Choice – What ultimately made you pick our web design firm?
We chose Shero because of other business’ recommendations. Their professionalism made it a no-brainer.

Additional Comments:
I wouldn’t hesitate to recommend this group to anyone looking for web design, hosting, or marketing.

Your Name: Rich Mullerleile
Your Title: President/CEO
Company: Star Gas Products, Inc.

If you’re not using testimonials and reviews, it is never late to get started today.

Chief Strategy Officer at

Gentian, CSO and co-founder of Shero Commerce, guides the company and client digital strategies. He's an expert in technical SEO, Inbound Marketing, and eCommerce strategy.