The problem is that a number people don’t see the web as a way of marketing. Paying high rent for a great location, advertising on the radio and newspapers is what marketing is considered. When you advertise on the radio your name is mentioned in the air at a certain time of a day, which is great. On the newspaper your ad will be shown for the time length you’ve agreed and paid for, which again is a great. What happens with most traditional marketing mediums is that you can rarely measure the exact return on investment. You can not tell how many people came to the store because they heard the radio ad or read the ad on the newspaper, unless you’re selling Ferrari’s and ask each customer where did they hear about you.
With internet marketing, however, everything is targeted and measurable. Either you use Google Adwords, do Affiliate Marketing, invest on your website content, do website optimization, build Facebook followers, or do any other kind of internet marketing that appeals to your target market, you’ll be able to tell exactly how much money went where and how many leads you got from each of those marketing efforts.
In our case we use solely the website and the internet as a marketing tool, and believe me it works. Other ways, we wouldn’t be in business today and I would not be writing this.
Website marketing is as important as any another kind of marketing.
Pretty simple, huh!
Best,
Gentian, CSO and co-founder of Shero Commerce, guides the company and client digital strategies. He's an expert in technical SEO, Inbound Marketing, and eCommerce strategy.
