WordPress and Magento: Get the Best of Both Worlds

WordPress is a powerful blogging platform and a great choice as a CMS for most websites. Magento is an e-commerce platform that makes it easy…
  • Caitlin Mekita
  • Customer Success Manager
  • May 28, 2013 Estimated reading time: 3 minutes

WordPress is a powerful blogging platform and a great choice as a CMS for most websites. Magento is an e-commerce platform that makes it easy to organize and sell products online. When building a more extensive e-commerce website, it is possible to take advantage of both applications in order to properly sell and promote your product.

Advantages of blogging with WordPress

WordPress is a powerful blogging platform that is extremely easy to use by both the internet-savvy and the novice. It is open source, and therefore highly customizable.

Because WordPress is so easy to use, it’s a breeze to keep current with your blogging routine by writing multiple times per week as is necessary to keep up with the competition. Designers and developers will be able to easily instruct their clients on how to access the WordPress admin, create, write, and publish a successful blog.

How you can incorporate into Magento

Keep the URL of your existing blog (if you have one) or just add a blog page to your new Magento website. There are SEO advantages of linking from your blog to your Magento site, but there is a more seamless experience if your blog has the same URL as the rest of your website.

Use the same theme and styles on your WordPress blog as your Magento site. Reinforce your branding and keep everything consistent.

If you need help with your Magento store, call 845-656-3000 or Contact us here »

How to get the most out of it

While some might assume that the purpose of keeping a blog on an e-commerce site would be for product promotion, the real purpose should be to establish yourself as an expert within your niche and an authority on the goods and services your

Remember that product promotion isn’t the sole purpose of your blog, but you should be mentioning items you have for sale. A good idea is to have a weekly or monthly featured product. Don’t forget to link to your products any time you mention them. Links are extremely important for SEO purposes, so make sure all of your links are healthy and relevant!

Try to write frequently. Give expert advice, tips, and analysis on current topics in your specific industry. To make your blog (and therefore your website) more findable, you need to remain current. Everything you write about should open the way to insightful conversation or prompt questions and responses.

Remember to reply to all comments and answer any questions that are asked of you. Make yourself and your expertise available to all of your visitors. Reply quickly, be friendly and polite, and encourage more discussion when you can.

Overselling is a big mistake when it comes to e-commerce blogs. You must work hard to earn people’s trust – don’t steer them away with one shameless plug after another.

Conclusion

Writing and maintaining a blog can give you a competitive advantage when it comes to online selling. In order to remain relevant, it is important to write frequently and with purpose. WordPress is a powerful blogging platform. It can be easily and efficiently incorporated into your Magento website so that you can utilize both of these powerful applications.

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