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Falk USA – Magento 2

Magento 2 solution for an exclusive distributor of fine copper cookware


Falk USA is the exclusive United States distributor of Falk Culinair, a premium line of copper cookware manufactured by hand in Wespelaar, Belgium. Falk’s heirloom quality cookware is prized by professional chefs and culinary enthusiasts for its unmatched quality and durability, and for its distinctively beautiful brushed copper appearance. Falk USA turned to Shero for a complete redesign of its online storefront. A central focus was customer engagement. Because of the unique nature and high quality of Falk’s copper cookware, prospective and existing customers require seamless and intuitive methods of asking questions and learning more about the products. Shero’s challenge was to combine design technique and advanced development into an experience that could foster a high level of consumer confidence.


Our goal was to create a streamlined and elegant shopping experience that would reflect the distinguished value of the products themselves. We began with a clean, sophisticated design to engage customers and facilitate a streamlined shopping experience. Next, we developed the site using the new Magento 2 eCommerce platform, integrating social interaction features like Instagram feeds and advanced Yotpo to facilitate the high level of customer-to-distributor interaction crucial to Falk USA’s business model. The result is a clean and intuitive shopping experience that can showcase Falk’s exclusive product line for years to come on every device.


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