Shopify Bronto Migration Services

If your email programme has not fully recovered from the Bronto shutdown in June 2022, the problem is almost certainly not the platform you migrated to. It is the segmentation logic, suppression lists, and lifecycle flows that were left behind when the migration happened under deadline pressure.

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Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

June 2022

Oracle Bronto sunset date

Oracle Bronto was shut down completely on June 1, 2022. Brands that migrated quickly under deadline pressure often carried over templates but left segmentation logic, suppression lists, and lifecycle automation architecture behind.

Klaviyo + Listrak

most common Bronto migration destinations

Klaviyo is the strongest destination for DTC Shopify brands that relied on Bronto's lifecycle automation. Listrak is the closest replacement for established retail brands that needed dedicated account management and retail-specific analytics.

16+

years in eCommerce

Shero has been configuring enterprise email programs for Shopify brands of all sizes, including post-Bronto recovery work for brands whose 2022 migration left the email channel underperforming.

98%

client retention

Most Shero post-Bronto clients continue on a retainer for ongoing flow optimisation and programme management after the rebuild. The email marketing integration hub covers the full range of platforms Shero works with.

Working with Shero has been an outstanding experience. Their team is highly skilled and easy to work with.

Douglas J. Stang, VP, E-commerce, Justrite Safety Group

What Shopify Bronto migration services cover

Oracle Bronto was shut down completely on June 1, 2022. Brands that migrated quickly often did so under pressure, carrying over incomplete flow libraries, incorrect attribution settings, and unvalidated suppression lists. The email programme never fully recovered. Shero works with Shopify brands that have already migrated from Bronto but whose email programme is underperforming on the new platform. The work is an audit and rebuild, not a fresh migration — assessing what carried over correctly and what needs to be rebuilt.

  • Post-Bronto email programme audit
  • Flow library completeness review
  • Suppression and consent record validation
  • Revenue attribution configuration
  • Segment rebuild from Shopify data
  • Platform recommendation if current ESP is wrong fit

Why post-Bronto Shopify brands choose Shero

Brands that migrated from Bronto under deadline pressure in 2022 made the same compromises: they carried over basic campaign templates but left Bronto's sophisticated segmentation and lifecycle flows behind. Four years later, the email channel is still generating a fraction of what Bronto used to deliver.

01

Most Bronto migrations carried over templates but not logic

Bronto had sophisticated segmentation, suppression management, and multi-step lifecycle flows that its users built over years. When the migration deadline hit, brands moved the campaign templates. They left behind the segmentation logic, the suppression lists, and the multi-step automation architecture. Shero audits what carried over and what was left behind, then rebuilds what is missing.

02

Suppression lists are the most consequential thing brands fail to migrate from Bronto

Bronto maintained suppression lists for unsubscribes, hard bounces, and complaints. Brands that did not migrate them have been re-acquiring unsubscribes and damaging sender reputation for four years. Shero audits suppression coverage and rebuilds it from Shopify data where Bronto records cannot be recovered.

03

The current platform may not be the right one even if it technically works

Many Bronto brands migrated to whatever their agency recommended under time pressure. Klaviyo and Listrak are the most common destinations for Bronto's retail segment. Shero audits the current platform against actual requirements and advises whether a platform change is warranted.

04

Listrak is the closest Bronto replacement for established retail brands

Listrak is one of the most common Bronto migration destinations for retail brands. Its managed-service model, retail analytics, and identity resolution are not found on self-serve platforms. For brands whose Bronto programme relied on dedicated account management, Listrak is the closest equivalent. The Listrak integration covers the scope.

05

Klaviyo is the right destination for most DTC brands that were on Bronto

For DTC Shopify brands whose Bronto programme was primarily lifecycle automation and segmentation, Klaviyo is the strongest destination. Its ecommerce-native data model, Shopify integration depth, and predictive analytics replicate what Bronto's retail segment relied on. The Klaviyo setup page covers what a complete Klaviyo build involves for a brand rebuilding from a legacy programme.

06

Four years after Bronto's sunset is enough time to rebuild the programme properly

The pressure of a forced migration deadline is gone. The audit and rebuild that was not done in 2022 can be done correctly now. Shero assesses the current programme, identifies what generates revenue and what does not, and builds a plan for rebuilding what is missing without disrupting what works.

Our Work

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Well-known American knife manufacturer

Benchmade

For more than three decades, Benchmade has been known for producing high-quality knives for everyday carry, hunting, rescue, and outdoor use. Launched on Magento Commerce Cloud in 2018, the brand partnered with Shero to tap into the surge in outdoor consumer demand and scale their online presence.

Benchmade
Provide solutions for industrial safety protection

Justrite

JustRite Safety Group is a leading manufacturer of workplace safety products with roots going back to 1906. The brand partnered with Shero to merge four separate Magento stores into a single multi-store megasite, allowing customers to shop across all brands with one shared cart.

Justrite
Sports equipment for lacrosse and field hockey

STX

STX Sporting Goods is a leading global manufacturer of innovative sports equipment and apparel, catering to athletes and enthusiasts in lacrosse, field hockey, and other team sports. Renowned for its cutting-edge technology and premium products, STX sought to revamp its digital presence to align with its reputation for excellence.

STX
Luxury wines packaged in cans

Archer Roose

Archer Roose is a wine company known for producing high-quality, sustainably sourced wines in eco-friendly formats like cans and kegs. Their commitment to small, organic, and biodynamic vineyards has helped them stand out in a competitive market.

Archer Roose

A 30-minute call with Shero produces a programme audit, a platform recommendation, and a prioritised rebuild plan. No assumptions made before the current state is assessed.

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How Shero handles post-Bronto email programme recovery

01

Current programme audit

Assess the existing ESP, flow library, segmentation, suppression coverage, and revenue attribution.

02

Platform fit review

Confirm the current platform is the right fit. Recommend migration to Listrak or Klaviyo if not.

03

Suppression and consent audit

Validate suppression coverage against Shopify data and rebuild missing records.

04

Flow library rebuild

Build the lifecycle automation flows that were not carried over from Bronto.

05

Segmentation rebuild

Rebuild purchase-based segments from Shopify data on the current or new platform.

06

Revenue attribution setup

Configure attribution settings before any rebuilt flows send.

Frequently asked questions.

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What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Justrite Safety Group

"The collaboration between us and Shero Commerce on the Justrite multi-store site went beyond what we had hoped for.  They are a terrific partner to work with.  Their team’s dedication to understanding our unique requirements and delivering a high-quality, customized solution has greatly enhanced our online presence. The new website not only showcases our products effectively but also streamlines the shopping experience for our customers. We couldn’t be happier with the results and look forward to working with Shero Commerce on future projects."

Douglas J. Stang

VP of eCommerce / Justrite Safety Group

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

GEN-Y Hitch

"This has been the most impressive vendor partnership I have experienced. Every meeting felt purposeful, every milestone was clear, and the process was incredibly well-supported from start to finish. Shero delivered a seamless Shopify migration."

Kendra Borkholder

Kendra Borkholder - Operations Support / GEN-Y Hitch

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

And you?

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