Amazon Marketplace Services for Shopify Brands

Want to sell your Shopify catalog on Amazon without keeping two sets of listings, stock counts and orders? We sync products, prices, inventory and orders between Shopify and Seller Central through Marketplace Connect or a custom integration, and set up Amazon fulfillment options so listings are managed from one place.

Book a Discovery Call Our Work

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

Amazon US

Account managed for Just Candy

We manage Just Candy's Amazon US account on a monthly plan with a monthly report, alongside the Shopify work we already do for the brand.

Brand Registry

Trademark needed to protect your Amazon listings

Amazon Brand Registry needs an active registered or pending trademark, and it gives the brand owner more control over its product pages plus access to A+ Content. We help Shopify brands enroll before their listings go live.

Amazon and Shopify are not the same customer

The brands that lose money on Amazon treat it like a second storefront. They carry their Shopify catalog straight across, launch generic Sponsored Products campaigns, and wonder why margins collapse. Amazon requires a separate channel strategy: distinct pricing logic, content formats, advertising mechanics, and active brand protection.

Through a specialist Amazon partner closely aligned to Shero, this expertise is brought to Shopify merchants who already have a strong DTC foundation and want Amazon to add to it, not compete with it. Shero provides strategic oversight and Shopify integration while the specialist partner handles Amazon-native execution.

Full Account Strategy & Management
Catalog Optimization & Amazon SEO
Amazon Brand Store & A+ Content
Sponsored Products & Sponsored Brands
DSP Advertising
Brand Registry Setup
Buy Box Monitoring
Incident Management & Reimbursements

Compared on	Shero marketplace team	An Amazon freelancer	Amazon Seller Central support	An in-house Amazon manager
Stock counts drifting between Shopify and Amazon	We set Shopify as the stock source and sync Amazon from it	Manages listings; inventory sync is often out of scope	Helps with account issues; the Shopify sync is yours	Updates counts by hand when the sync fails
Amazon copy that sounds like your brand	Our team writes Amazon copy from the same product data as your store	Writes to Amazon rules, can drift from your brand voice	Enforces listing rules; content is up to you	Knows the brand, may not know Amazon's style guide
Amazon orders in your back office	Vienna Beef: Goldbelly marketplace orders pulled into one ERP view	Leaves order data in Seller Central	Gives you reports to download	Exports and reconciles orders every week
One budget across Amazon and Google ads	We plan Amazon and Google spend together against one margin target	Tunes Amazon ads with no view of Shopify	Explains ad tools, won't advise on budget split	Watches Amazon ROAS on its own
How you pay	An audit of your store or accounts, then a proposal. Work on a monthly retainer.	Monthly fee or a share of sales	Included with a Professional seller plan	Salary, plus Amazon tools

Shero marketplace team

Stock counts drifting between Shopify and Amazon We set Shopify as the stock source and sync Amazon from it

Amazon copy that sounds like your brand Our team writes Amazon copy from the same product data as your store

Amazon orders in your back office Vienna Beef: Goldbelly marketplace orders pulled into one ERP view

One budget across Amazon and Google ads We plan Amazon and Google spend together against one margin target

How you pay An audit of your store or accounts, then a proposal. Work on a monthly retainer.

Compared with

An Amazon freelancer

Stock counts drifting between Shopify and Amazon Manages listings; inventory sync is often out of scope

Amazon copy that sounds like your brand Writes to Amazon rules, can drift from your brand voice

Amazon orders in your back office Leaves order data in Seller Central

One budget across Amazon and Google ads Tunes Amazon ads with no view of Shopify

How you pay Monthly fee or a share of sales

Amazon Seller Central support

Stock counts drifting between Shopify and Amazon Helps with account issues; the Shopify sync is yours

Amazon copy that sounds like your brand Enforces listing rules; content is up to you

Amazon orders in your back office Gives you reports to download

One budget across Amazon and Google ads Explains ad tools, won't advise on budget split

How you pay Included with a Professional seller plan

An in-house Amazon manager

Stock counts drifting between Shopify and Amazon Updates counts by hand when the sync fails

Amazon copy that sounds like your brand Knows the brand, may not know Amazon's style guide

Amazon orders in your back office Exports and reconciles orders every week

One budget across Amazon and Google ads Watches Amazon ROAS on its own

How you pay Salary, plus Amazon tools

01

Catalog audit and channel strategy

As your specialist Amazon partner, we review your Shopify catalog, identify which products make the most strategic sense for Amazon, and map your competition. The output is a channel strategy designed around your margins, not just your SKU count.

02

Account setup and Brand Registry

We configure Seller Central, enroll your brand in Amazon Brand Registry, and establish your Amazon Storefront. This protects your intellectual property, gives you access to A+ Content tools, and provides the foundation to control how your brand appears in the marketplace.

03

Listing optimization and A+ content

Amazon listing content is managed alongside Shopify product content so brand messaging stays consistent across channels. PIM integration is available for brands managing product content centrally across Shopify and Amazon from a single source of truth.

04

Advertising launch and acceleration

Amazon Sponsored Products and Sponsored Brands campaigns are managed in coordination with Google and Meta paid media so budget allocation decisions are made across all channels together, with full visibility into performance on both sides.

05

Ongoing growth management

The specialist partner monitors Buy Box eligibility, handles disputes and reimbursement claims, tracks performance through real-time dashboards, and holds monthly strategy reviews with the Shero team. International expansion to EU, UK, and Canadian marketplaces is scoped once your primary market is performing well.

06

Channel governance and DTC protection

Shero maintains oversight across Shopify and Amazon to protect pricing, margin, inventory, and brand positioning. We monitor how Amazon affects your DTC store, coordinate channel decisions with the specialist partner, and make sure marketplace growth supports the broader commerce strategy instead of competing with it.

Specialty coffee

22.6% to 64.8%email campaign open rate, Feb to Jun 2026

Email + SMSprogram managed by our team

Dillanos Coffee RoastersShopify

Church media

2.2xAI assistant visits, last 90 days vs the 90 before

3.36%conversion rate on AI assistant visits, up from 2.71%

WorshipHouse MediaShopify

Towing equipment

59.63xMeta ROAS in May 2026

+48%may revenue

Gen-Y Hitch PPCShopify

Read the case study

Golf Putters and Gear

Swag Golf

Swag Golf is known for its limited-edition, bold golf gear and lifestyle products with a devoted following. Looking to align their online store with their unapologetic brand identity, the brand partnered with Shero to overhaul their Shopify theme, develop a dedicated evergreen product strategy, and drive stronger conversions. The redesign led to a +28% increase in mobile conversion rate and tripled load speed.

Swag Golf

Canned Wine

Archer Roose

Archer Roose is a wine company known for producing high-quality, sustainably sourced wines in eco-friendly formats like cans and kegs. Their commitment to small, organic, and biodynamic vineyards has helped them stand out in a competitive market. They saw an increase of +18% in email marketing ROAS and 35% improvement in mobile browsing session duration.

Archer Roose

Specialty Coffee

Valentine Coffee Co.

With an existing Shopify build that no longer reflected its premium positioning, the Milwaukee specialty coffee roaster, serving both D2C customers and a growing B2B wholesale base, partnered with Shero to deliver a full design and functionality refresh in 8 to 10 weeks ahead of the holiday season. The project included a refined dark-mode aesthetic, native RoasterTools integration, and a B2B wholesale flow integrated into the storefront.

Valentine Coffee Co.

Musical Instruments

Alto Music

Alto Music, a longtime music retailer with loyal customers, collaborated with Shero to switch from Magento 2 to Shopify. They successfully maintained their popular Altobucks loyalty program while moving to a more user-friendly and cost-efficient platform. The transition ensured all loyalty benefits remained intact, and they achieved a 40% reduction in ongoing maintenance expenses.

Alto Music

Tracking set up before we spend

Bad tracking wastes ad budget, so we check GA4, pixels and conversion events before the first campaign goes live.

GA4 and pixels
Meta, Google and TikTok events checked against real orders.
Feeds
Product feeds cleaned for Google Shopping and Meta catalogs.
Attribution
One view of what each channel brings in.
Reporting
Monthly report tied to revenue and margin.

Tell us about your Shopify catalog and we will talk through where Amazon fits.

Plan My Amazon Expansion

01

Product fit
We check which products have the margin and demand to sell on Amazon without undercutting your Shopify store.
02

Seller account
We set up or audit Seller Central, category approvals and Brand Registry where your brand qualifies.
03

Inventory sync
Shopify Marketplace Connect or a multichannel tool keeps stock in sync, with a buffer rule so Amazon never sells your last units.
04

Listings
Titles, bullets and backend keywords are rewritten for Amazon search, with A+ Content added once Brand Registry is approved.
05

Phased launch
We start with part of the catalog, watch order defect and late shipment rates, then add more products.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

01

Will selling on Amazon hurt my Shopify store sales?

02

What size Shopify brand is the right fit for these services?

03

How long does it take to see results on Amazon?

04

What is included in the Full Account Strategy tier?

05

Can you help if my account has been flagged or suspended?

06

Can I expand to international Amazon marketplaces?

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"I wanted to take a moment to thank you all for a very successful launch! I know there was a lot of great work put in by everyone to make this happen. Our accounting and sales teams are thrilled to have this functionality working, and that means our customers are also taking full advantage of these enhancements. We appreciate the partnership in the development and testing, and are looking forward to more enhancements in the future."

Bren Rafaelly

Head of Digital Transformation / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business."

James McKenna

Senior Commerce & CX Manager / STX

Memphis Drum Shop

"Working with the Shero team was professional, efficient, and inspiring. The Shero development team was extremely competent and provided solid solutions for our needs, as well as addressing any bugs or issues that arose during the process. Working with Shero exclusively through video technology was a new concept for our team that forced us to embrace modern methods of communication that will likely benefit our future relationships and business endeavors."

Shaun Carman

eCommerce Manager / Memphis Drum Shop

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email

[email protected]

Locations

New York • London • Helsinki • Tirana

Amazon Marketplace Services for Shopify Brands

Amazon and Shopify are not the same customer