Marketing and Development Under One Roof

Marketing finds the problem, development fixes it, and the six weeks in between is where your money goes. From broken conversion tracking to slow product templates, every marketing block needs a developer to close it. We run both sides, putting the person who finds the issue and the person who fixes it on the same team, not in different contracts.

Book a Discovery Call Our Work
Swag logo
Logo Benchmade
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Gen Y Logo
Shopify Platinum Partner

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

One team

Marketing and development in the same company

Strategy, design, analytics, media buying and engineering sit in one team rather than being coordinated across vendors. The practical result is that a finding becomes a ticket the same week instead of becoming an email thread between two agencies with different priorities.

+28%

Mobile conversion rate at Swag Golf

Swag Golf came to us for a theme overhaul and an evergreen product strategy. The build tripled load speed and mobile conversion rate rose 28%, which is the shape of the result when the performance work and the merchandising decisions are made together.

+200%

Revenue growth at STX

STX moved from Adobe Commerce to Shopify Plus with a unified DTC and B2B storefront and custom ERP integration, and revenue has grown 200% since. Total cost of ownership came down 40% against the old platform at the same time.

65+

Team members across both disciplines

65 people covering strategy, UX, design, front and back end development, SEO, paid media and email. That headcount is why a marketing finding can go to a developer who already knows the codebase rather than one being briefed from scratch.

Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their support and solutions have been game changers for our business.

James McKenna, Senior Commerce and CX Manager, STX

Where the two disciplines meet

Tracking and analytics, landing pages, site speed, merchandising logic, checkout changes and anything a test needs built. These are the places a marketing program stalls when the engineering sits somewhere else.

  • Conversion tracking and analytics setup
  • Campaign landing pages
  • Site speed and Core Web Vitals above industry standards
  • Merchandising and collection logic
  • Checkout and Shopify Functions changes
  • Test variants for CRO programs

Why brands stop splitting the two

A marketing recommendation that needs development to happen has a shelf life, and most of them expire in the queue. Keeping both in one team is less about efficiency than about which recommendations actually get made, because a marketer who knows the fix is possible proposes different things.

01

Tracking problems fixed in days, not quarters

Conversions firing twice, a Shopify checkout update that broke the pixel, consent mode cutting off half the data: these are the most expensive problems in paid media and they are all engineering work. Ours get fixed by the same team that found them.

02

Development priorities set from marketing data

A development roadmap built from internal opinion and one built from conversion data, search demand and paid performance produce very different quarters. We use the second, which also makes it easier to argue for the work that is not visually exciting.

03

Performance treated as a conversion input

Load time shows up in paid efficiency, organic rankings and mobile conversion at the same time, which means it belongs to marketing as much as to engineering. Our Speed Benchmark of 1000 Shopify Top Stores, found that just 48% met the Core Web Vitals thresholds on mobile, meaning there's much space for getting ahead in your industry.

04

Campaign pages built properly instead of forced into the theme

A paid campaign with no page to send traffic to ends up pointing at a collection that was never built for it. We build the page the campaign needs, which also means it can be tested rather than only being replaced.

05

CRO tests that get built rather than queued

A testing roadmap is only worth the variants that ship, and most programs stall because each variant needs development time nobody budgeted. Our conversion rate work includes the build, which is why the test cadence holds past the first month.

06

Developers flag the marketing constraints too

The information runs both directions. An engineer who knows a platform limit will affect a planned campaign says so early, which is a conversation that does not happen when the development team is a separate vendor with a separate scope.

Our Work

View All
Sports equipment for lacrosse and field hockey

STX

Looking to scale alongside growing global markets and competitor consolidation, the premium American manufacturer of lacrosse, field hockey, and ice hockey equipment, partnered with Shero to migrate from Adobe Commerce (Magento) to Shopify, delivering a unified D2C and B2B experience, custom ERP integration, and a refined storefront that reflects the engineering quality of their products.

STX
Specialty coffee roasting (D2C and B2B)

Valentine Coffee Co.

With an existing Shopify build that no longer reflected its premium positioning, the Milwaukee specialty coffee roaster, serving both D2C customers and a growing B2B wholesale base, partnered with Shero to deliver a full design and functionality refresh in 8 to 10 weeks ahead of the holiday season. The project included a refined dark-mode aesthetic, native RoasterTools integration, and a B2B wholesale flow integrated into the storefront.

Valentine Coffee Co.
Towing equipment and aftermarket accessories

Gen-Y Hitch PPC

GenY Hitch came to Shero Commerce in March 2026 running Meta ad sets that mixed new and returning customers together and a Google account with no product-specific campaign structure, both compounded by conversion tracking that couldn't be trusted. Within 90 days across Meta and Google Ads, Shero rebuilt the account architecture, fixed tracking, and dramatically improved performance, building a program that scales efficiently.

Gen-Y Hitch PPC
Well-known American knife manufacturer

Benchmade

For more than three decades, Benchmade has been known for producing high-quality knives for everyday carry, hunting, rescue, and outdoor use. Launched on Magento Commerce Cloud in 2018, the brand partnered with Shero to expand online amid rising outdoor consumer demand. Since then, they have seen: +100% revenue growth, +68% transaction growth after relaunch, and a +20% increase in average order value.

Benchmade

The gap between finding a problem and being allowed to fix it is where most marketing budgets leak.

Tell us who builds your store and who runs your marketing today. We will come back with the handoffs that are costing you and what consolidating would change first.

Book a Discovery Call

How a combined engagement runs

01

Joint audit

Marketing and development review the store together: tracking, speed, merchandising, conversion path and the campaigns running against them.

02

One roadmap

Marketing findings and development work go on a single prioritized list, ranked by what the fix is worth rather than by which team raised it.

03

Build and launch

Tracking, pages, speed work and test variants get built in sprints alongside the campaigns that need them.

04

Measure against revenue

Every change is read against conversion rate, paid efficiency and revenue rather than against a ticket being closed.

05

Ongoing cycle

Monthly performance feeds the next sprint. The roadmap stays live rather than being rewritten once a year.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

Memphis Drum Shop

"Working with the Shero team was professional, efficient, and inspiring. The Shero development team was extremely competent and provided solid solutions for our needs, as well as addressing any bugs or issues that arose during the process. Working with Shero exclusively through video technology was a new concept for our team that forced us to embrace modern methods of communication that will likely benefit our future relationships and business endeavors."

Shaun Carman

eCommerce Manager / Memphis Drum Shop

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana