Shopify for Hair and Beauty

Selling hair care, extensions or beauty products on Shopify and need more than a pretty theme? We create shade and routine quizzes, ingredient-led product pages, replenishment subscriptions, salon pricing for pros through Shopify B2B, and Klaviyo flows timed to each product's reorder window.

Book a Discovery Call Our Work
Invisible Bead Extensions (IBE) logo
Cloré Beauty Supply logo
Person & Covey logo
Perma Blend logo
Shopify Platinum Partner

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

+14.3%

Conversion rate lift from A/B tests for IBE

IBE sells hair extensions and education on Shopify, and our A/B tests on its store lifted conversion rate 14.3%. We also work on its Recharge subscription flows and Klaviyo email.

Beauty and fashion

Failed mobile Core Web Vitals most often

In our 1,000-store speed test, beauty and fashion stores failed mobile Core Web Vitals more than any other category, mostly because of large images and heavy themes. We compress images and remove unused app scripts before redesigning anything.

Shade finder

Helps buyers pick the right color online

Buying foundation or hair color online is hard without seeing it on skin. We create shade finders and swatch images per variant, so each shade shows its own photos and description.

Redirects

Redirect map for Cloré Beauty Supply's move to Shopify

When we moved Cloré Beauty Supply from Magento to Shopify, we created a redirect map from its Magento sitemap and its top Google URLs and checked that every destination returned a working page. We also caught a site-wide noindex tag on launch day.

This has been the most impressive vendor partnership I have experienced. Every meeting felt purposeful, every milestone was clear, and the process was incredibly well-supported from start to finish.

Kendra Borkholder, Operations Support, GEN-Y Hitch

Shopify for hair and beauty brands

Beauty and haircare eCommerce has specific requirements that generic Shopify stores miss. High SKU counts require faceted navigation and intelligent filtering. Subscription programs for replenishable products need flexible billing and easy customer management. Social commerce integrations must connect TikTok and Instagram discovery directly to purchase without losing the customer halfway.

Shero has worked with beauty brands including Cloré Beauty Supply, which we moved from Magento to Shopify, and IBE, a hair extension education and eCommerce brand. We scope subscription architecture, catalog navigation, and social commerce integration from the start, not as afterthoughts that require redoing later.

  • Subscription and Auto-Replenishment
  • High SKU Catalog Navigation
  • Social Commerce Integration
  • Education and Community Commerce
  • Professional and Retail Channels

Salon wholesale for hair brands: your options compared

This table compares ways a hair or salon brand can sell pro only products to licensed stylists and salons.

Compared on Shopify store for hair and salon brandsSelling through SalonCentric or CosmoProfWholesale Gorilla on your ownIn-house team
License check before pro prices Salon signup form collects the license file; you approve before pro pricing shows.The distributor checks each stylist's license at signup.Signup form for wholesale applicants; you review each one.Your team designs the form and the approval steps.
Pro only products hidden from retail Back bar and color lines appear only to approved salon accounts.Pro only by design, since the distributor sells to licensed professionals.Hides products from retail or wholesale shoppers on the Advanced plan.Possible with Shopify B2B catalogs, if your team knows them.
Who owns the salon relationship Salons order from you directly, so order history and contacts stay yours.Wide reach through hundreds of supply stores; the distributor holds the salon account.Salons order from you, inside your Shopify store.Salons order from you; your team handles every account.
Salon reorders by SKU Quick order list so a salon reorders color by SKU on one page.Salons reorder through the distributor's stores or website.Quick order form included on the Advanced plan.Made and kept up by your own developers.
How you pay Paid discovery, then an accurate estimate.The distributor buys at wholesale and keeps the resale margin.Monthly plan, plus your setup time.Salaries for a developer and a wholesale manager.
Shopify store for hair and salon brands
License check before pro prices Salon signup form collects the license file; you approve before pro pricing shows.
Pro only products hidden from retail Back bar and color lines appear only to approved salon accounts.
Who owns the salon relationship Salons order from you directly, so order history and contacts stay yours.
Salon reorders by SKU Quick order list so a salon reorders color by SKU on one page.
How you pay Paid discovery, then an accurate estimate.

Compared with

Selling through SalonCentric or CosmoProf

License check before pro prices The distributor checks each stylist's license at signup.
Pro only products hidden from retail Pro only by design, since the distributor sells to licensed professionals.
Who owns the salon relationship Wide reach through hundreds of supply stores; the distributor holds the salon account.
Salon reorders by SKU Salons reorder through the distributor's stores or website.
How you pay The distributor buys at wholesale and keeps the resale margin.

Wholesale Gorilla on your own

License check before pro prices Signup form for wholesale applicants; you review each one.
Pro only products hidden from retail Hides products from retail or wholesale shoppers on the Advanced plan.
Who owns the salon relationship Salons order from you, inside your Shopify store.
Salon reorders by SKU Quick order form included on the Advanced plan.
How you pay Monthly plan, plus your setup time.

In-house team

License check before pro prices Your team designs the form and the approval steps.
Pro only products hidden from retail Possible with Shopify B2B catalogs, if your team knows them.
Who owns the salon relationship Salons order from you; your team handles every account.
Salon reorders by SKU Made and kept up by your own developers.
How you pay Salaries for a developer and a wholesale manager.

What makes hair and beauty eCommerce complex

Hair and beauty brands fail on Shopify when the catalog is too large to browse, subscriptions are bolted on without proper billing logic, and social traffic arrives on pages that are not designed to convert mobile shoppers.

01

High SKU catalog navigation designed for discovery

A haircare brand with 500 SKUs across shades, sizes, and formulations loses sales when shoppers cannot filter effectively. This is common in all fashion and apparel brands we work with. Shero creates faceted navigation and collection architecture that makes large beauty catalogs searchable by the attributes beauty shoppers actually use to choose.

02

Subscription programs for replenishable products

Shopify handles subscription billing through apps such as Recharge. Shero sets up auto-replenishment programs with flexible intervals, easy skip and pause logic, and customer management that reduces churn without requiring your team to intervene manually.

03

Social commerce that connects discovery to purchase

Hair and beauty brands need TikTok Shop, Instagram Shopping, and Meta Catalog integrations that keep the customer in the purchase flow instead of dropping them to a homepage. See how we approach Shopify Meta Ads for how paid social connects to your Shopify catalog.

04

Professional and retail channels on one platform

Many hair brands sell to professionals wholesale and to consumers retail. Shero sets up Shopify stores with B2B account management, professional pricing tiers, and volume ordering alongside the DTC channel so both customer types are served from one platform without workarounds.

05

Mobile-first checkout for shoppers buying on phones

Shero creates mobile-optimized product pages with fast-loading imagery, thumb-friendly filtering, and Shop Pay enabled checkout so the majority of your traffic converts instead of abandoning at payment. We test live payments, Shop Pay and shipping rates on phones before launch.

06

Education content and community that drives repeat purchase

Education content gives hair and beauty buyers a reason to come back between orders. IBE sells hair extension education and subscription commerce on Shopify, and our A/B tests on that store lifted conversion rate 14.3%. See how we approach Shopify SEO for beauty brands that publish educational content.

Shopify development results

Numbers from client stores we have worked with.

View all case studies

Digital products

Ordergroovedigital memberships with free trials and plan changes, connected through custom middleware
Stripesubscriptions and saved cards moved off Stripe at go-live
Shift WorshipShopify

Entertainment

Custom appcredit based checkout rebuilt in a custom Shopify app
+40%faster page loads than legacy Magento
Regal CinemasShopify
Read the case study

Backup camera systems

+32%Google clicks in the 12 weeks after the move from Magento
+65%Google impressions, same 12 weeks vs the 12 before
Camera SourceShopify
Read the case study

Our Work

View All
Tattoo and Piercing Supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on. They reduced ongoing maintenance costs and eliminated urgent site issues that had previously caused headaches by 40%.

Painful Pleasures
Canned Wine

Archer Roose

Archer Roose is a wine company known for producing high-quality, sustainably sourced wines in eco-friendly formats like cans and kegs. Their commitment to small, organic, and biodynamic vineyards has helped them stand out in a competitive market. They saw an increase of +18% in email marketing ROAS and 35% improvement in mobile browsing session duration.

Archer Roose
Golf Putters and Gear

Swag Golf

Swag Golf is known for its limited-edition, bold golf gear and lifestyle products with a devoted following. Looking to align their online store with their unapologetic brand identity, the brand partnered with Shero to overhaul their Shopify theme, develop a dedicated evergreen product strategy, and drive stronger conversions. The redesign led to a +28% increase in mobile conversion rate and tripled load speed.

Swag Golf
Movie Theaters

Regal Cinemas

One of the largest cinema chains in the US, Regal Cinemas, partnered with Shero to migrate from Magento to Shopify, building a 100%Credit-based checkout logic replicated in a custom Shopify app, loyalty reward redemption, Vista Cloud integration, and automated corporate gifting workflows across two distinct eCommerce platforms. As a result, they achieved over 40% faster page load time.

Regal Cinemas

Built for how your category sells

Every category has its own catalog, buying habits and rules. We build for yours.

  • Catalog

    Variants, bundles and product data set up for your products.

  • How customers buy

    Subscriptions, reorders or B2B where your customers need them.

  • Compliance

    Age checks, shipping rules and restricted products handled where they apply.

  • Marketing

    Email, SMS and paid set up for your seasons.

Planning a beauty store?

Get a quote

Process

How a hair and beauty store project works

Hair and beauty catalogs grow fast, so the product structure gets planned before any theme work.

  1. 01

    Discovery and catalog audit

    In recorded workshops we review shades, lengths, textures and sizes, decide which are variants and which are separate products, and agree scope and acceptance criteria.

  2. 02

    Design and shade setup

    We design in Figma with two revision rounds and sign-off. Shade swatches use real product photos, and filters let buyers narrow by hair type or concern.

  3. 03

    Set up, replenishment and social

    Shampoo, conditioner and treatments get subscribe and save at frequencies that match a bottle's life. We connect TikTok, Facebook and Instagram so catalog and stock stay in step with Shopify.

  4. 04

    Mobile QA and UAT

    QA checks live payments, Shop Pay and shipping rates on phones. Your team logs issues in BugHerd and signs off in UAT.

  5. 05

    Launch and hypercare

    We go live with a rollback plan. Hypercare covers the first 2 to 4 weeks.

Who works on your account

Meet the Team

Related services

Shopify by industry

Other industries and selling models we build for.

Industries

Categories we build for.

Selling models

B2B, subscriptions and wholesale.

Build

Development, design and migration.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Invisible Bead Extensions®

"Working with Shero Commerce on our migration from WordPress to Shopify was honestly such a pleasant experience. We’d been on WordPress for five years with tons of content and very specific styling, and moving all of it into one cohesive Shopify site was no small feat, this was a genuinely complex, highly technical migration. But they pulled it off on deadline with zero errors and zero issues. Their team showed up with everything we needed: a project manager, multiple developers, marketing leads, email specialists, and CRO experts, all coordinated through dedicated meetings and a real task management system. They also designed several high impact conversion pages so our digital presence didn’t just function better, it looked beautiful too. Since migrating, we’ve seen an increase in revenue thanks to having one simplified, cohesive platform. I’m so grateful for how seamlessly they executed this, and I’d recommend Shero Commerce to anyone facing a migration like ours."

Jasmine Hadjis

CEO, IBE / Invisible Bead Extensions®

Cloré Beauty Supply

"Working with Shero Commerce on our Shopify project was an absolute pleasure. Their team demonstrated exceptional expertise and professionalism throughout the entire process. They seamlessly transformed our vision into a stunning and user-friendly online store. Since the launch, our website has been stable, and we couldn’t be happier with the results. We highly recommend Shero Commerce for any Shopify project!"

Clemens Kim

COO / Cloré Beauty Supply

Gardien Products

"Shero was truly a pleasure to work with! We trusted our team at Shero to be the experts in so many different aspects of e-commerce (shipping, taxes, customer service solutions, Shopify themes, etc) and they always were, without fail. Our weekly check-in meetings were efficiently run and extremely informative. Throughout the whole process, Shero stayed unwaveringly on target with our deadline and mindful of our budget. Our site turned out even better than we could’ve imagined, and we’re looking forward to seeing our customers’ reactions at upcoming trade shows!"

Caroline Mungenast

Branding Creative Manager / Gardien Products

Camera Source

"Shero did a great job migrating our site from Magento to Shopify. Switching to Shopify went very smooth and I believe it is because of the Shero team. They actually care. I have appreciated the help in answering my questions and guiding us through everything."

Tricia Christianson

Sales and Marketing - Camera Source / Camera Source

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana