Shopify SEO Services

Your store has two live URLs for every product. Shopify made them, Google indexed both, and the links each product earned are split across the pair, which is also why ChatGPT and AI Overviews read the wrong page when they decide what to recommend. We find the problems like that one, fix them in the order that earns the most, then build category content and links on top of a store that can finally hold a ranking.

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Shopify Platinum Partner

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

6-12

weeks for technical SEO fixes to show ranking movement

Canonical fixes and crawl work start showing in rankings after 6 to 12 weeks. The revenue follows in 4 to 6 months, once Google has recrawled everything it needs to.

AI First

we work toward ranking your product on LLMs and Overviews

Our work showing our customers products on ChatGPT has already seen it's effects in reach, clicks and conversions. Now, we are putting focus on all LLMs, including the most important of as of 2026, Google's AI Overviews.

16+

years in eCommerce

Shero has delivered Shopify SEO services since the platform launched. The Shopify-specific technical SEO methodology is built from direct experience with the platform's canonical URL structure, faceted navigation, and Liquid theme architecture.

98%

client retention

Our SEO clients usually stay past twelve months, which matters because SEO pays back slowly. The accounts with the best numbers are the ones that have been running the longest.

"Working with Shero has been an exceptional experience. Their team’s dedication to innovation, attention to detail, and commitment to delivering outstanding results is truly commendable. Shero’s expertise has been instrumental in achieving our goals, and I highly recommend their services to anyone seeking excellence in their projects."

Rene Davis, Director of Digital Commerce, Event Network

What Shopify SEO services cover

Every program opens with a technical audit, because on a Shopify store the problem is usually the structure rather than the writing. The audit sets the scope and the price, so you see the work before you agree to it. Stores under 1,000 products usually sit at the bottom of the range. Plus stores with big catalogs in a competitive category sit at the top.

  • Shopify technical SEO audit
  • Collection URL canonical management
  • Faceted navigation index control
  • Core Web Vitals optimization
  • Schema markup for AI Overviews and rich results
  • Content strategy and category page optimization

Related services: Shopify SEO consultant, semantic SEO, keyword research, Shopify link building, eCommerce link building, hreflang setup.

Where Shopify loses your rankings

Six things go wrong on Shopify stores more often than anything else. None of them are writing problems, and a general SEO audit will not look for any of them, because they only exist on this platform.

01

Every product in your store has two URLs

A product reached through a collection also lives at /collections/name/products/handle. Without a canonical rule in the theme, Google indexes both and splits the links that product has earned across the two. The fix is a theme-level canonical plus rewriting internal links to the /products/ path. On a standard theme that is half a day of work, and it is the highest-return change we make.

02

Your filters can make thousands of pages nobody should see

A collection with six filters and four values each can produce more than 4,000 URLs, nearly all of them near-copies of each other. Left alone they eat the crawl budget that should be going to the pages that sell. We set the canonical and noindex rules per filter, so the useful combinations stay indexed and the rest do not.

03

Assistants read your schema before they recommend you

Google's AI Overviews and ChatGPT pull product details straight out of structured data. A store without Product, BreadcrumbList and FAQ schema has nothing for them to read. Done at the Liquid template level it covers every product and category at once. Done page by page it never finishes.

04

Your apps are why the store fails Core Web Vitals

Our speed benchmark of 1000 Shopify stores showed us that only just 48 % of Shopify Stores met the Core Web Vitals thresholds on mobile. Typically the cause is nearly always third-party app scripts running on page load. We check the load order and defer whatever does not need to run first.

05

Your collection pages are your strongest pages and they are empty

Collection pages carry a large portions of the authority on a Shopify store, and on a lot of stores they have no text on them at all. Two hundred words on your top twenty collections is usually worth more than twenty new blog posts.

06

Month three is when the work shows up

Technical fixes move rankings in 6 to 12 weeks. The full revenue effect takes 4 to 6 months while Google recrawls. The same senior people stay on your account for the whole program, not only for onboarding. Every engagement starts with the Shopify SEO audit.

Our Work

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Premium Chocolates

Sarris Candies

Looking to scale beyond a custom .NET platform that had become a ceiling rather than a foundation, the family-owned Pennsylvania institution partnered with Shero to migrate to Shopify Plus, delivering a mobile-first storefront, custom personalization features, and advanced ordering capabilities for both gift buyers and bulk purchasers.

Sarris Candies
Musical instruments and audio equipment

Alto Music

Alto Music, a longtime music retailer with loyal customers, collaborated with Shero to switch from Magento 2 to Shopify. They successfully maintained their popular Altobucks loyalty program while moving to a more user-friendly and cost-efficient platform. The transition ensured all loyalty benefits remained intact, and they achieved a 40% reduction in ongoing maintenance expenses.

Alto Music
Body jewelry and tattoo supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on. They reduced ongoing maintenance costs and eliminated urgent site issues that had previously caused headaches by 40%.

Painful Pleasures
Drums and percussion instruments

Memphis Drum Shop

Memphis Drum Shop is a premier destination for drummers, offering a vast selection of drums, cymbals, and percussion instruments. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify with seamless ERP integration and 3 custom browsing features. They saw an increase of +22% in average session duration after launch.

Memphis Drum Shop

REPLACE Thirty minutes on a call and you will have a scope, a timeline and a number.

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How Shero delivers Shopify SEO services

01

Technical SEO audit

We crawl the store and check canonicals, filter indexation, schema, Core Web Vitals, internal links and crawl budget. You get a fix list ordered by what each item is worth, not by how easy it is to do.

02

Technical fix implementation

We put in the canonical rules, the filter controls, the template-level schema and the speed work. These are the changes that move first.

03

On-page and category page optimization

Titles and meta descriptions for the pages that matter most, unique text on your top collections, and an internal linking structure that sends authority where you want it to go.

04

Content strategy and execution

Buying guides and comparison pages catch searches a product page will never win. Each one links to the collection it supports, so the traffic has somewhere to go.

05

Link acquisition

Digital PR, editorial outreach and supplier links, aimed at category and content pages. Category authority is what moves head terms, and product pages almost never earn an editorial link anyway.

06

Monthly reporting and strategy review

Organic traffic, ranking movement and revenue every month. Every quarter we move effort toward whatever is moving fastest.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Justrite Safety Group

"The collaboration between us and Shero Commerce on the Justrite multi-store site went beyond what we had hoped for.  They are a terrific partner to work with.  Their team’s dedication to understanding our unique requirements and delivering a high-quality, customized solution has greatly enhanced our online presence. The new website not only showcases our products effectively but also streamlines the shopping experience for our customers. We couldn’t be happier with the results and look forward to working with Shero Commerce on future projects."

Douglas J. Stang

VP of eCommerce / Justrite Safety Group

CAS Corporation

"Working with Shero has been an absolute pleasure. Putting together and maintaining a website can be a daunting task. Shero has been able to simplify the process for us so that we can focus on the important tasks. Shero’s team is knowledgeable, friendly, and easy to work with… and that helps us as a combined team put together a website that does what we need!"

Tom McNally

GM / CAS Corporation

Invisible Bead Extensions®

Working with Shero Commerce on our migration from WordPress to Shopify was honestly such a pleasant experience. We’d been on WordPress for five years with tons of content and very specific styling, and moving all of it into one cohesive Shopify site was no small feat — this was a genuinely complex, highly technical migration. But they pulled it off on deadline with zero errors and zero issues. Their team showed up with everything we needed: a project manager, multiple developers, marketing leads, email specialists, and CRO experts, all coordinated through dedicated meetings and a real task management system. They also designed several high impact conversion pages so our digital presence didn’t just function better — it looked beautiful too. Since migrating, we’ve seen an increase in revenue thanks to having one simplified, cohesive platform. I’m so grateful for how seamlessly they executed this, and I’d recommend Shero Commerce to anyone facing a migration like ours.​​​​​​​​​​​​​​​​“

Jasmine Hadjis

CEO, IBE / Invisible Bead Extensions®

Painful Pleasures

"Our journey from Magento to Shopify was riddled with complexities and challenges. With a vast catalog and intricate B2B logic, we needed expertise that could navigate through these intricacies. Shero Commerce was our beacon. They not only provided innovative solutions but also utilized their vast Magento knowledge to bridge gaps in Shopify’s native features. Now, our platform is seamless, our costs are reduced, and the headaches are a thing of the past. A heartfelt thank you to the Shero team!"

Patrick Rice

CEO / Painful Pleasures

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana