UX and Creative Design Services

If your store looks good but still does not convert, the problem is usually how customers experience it. We start with discovery workshops, user research and your data to find the real problems before we design anything. Then we design the fixes and develop them in Shopify ourselves.

Book a Discovery Call Our Work

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

Figma

A custom theme designed for Memphis Drum Shop

We designed Memphis Drum Shop's Shopify theme in Figma and developed it ourselves, including a custom nesting products app, Frequently Bought Together, an image and video toggle and a grid and list view.

+14.3%

Conversion rate lift from A/B tests at Invisible Bead Extensions

Invisible Bead Extensions tested changes to its store with A/B tests, and conversion rate rose 14.3%.

Dual login

Separate B2C and B2B logins at Camera Source

We set up Camera Source's Shopify store with a password login for retail shoppers and a passwordless login for B2B dealers, plus dealer registration and new product request forms.

48%

Of 1,000 Shopify stores pass mobile Core Web Vitals

In our 1,000-store speed benchmark, only 48% passed all three Core Web Vitals on mobile. Small tap targets, slow product images and multi-step checkouts are where mobile buyers give up, so that is where our UX work starts.

"Thankfully, we were teamed up with the good people over at Shero Commerce for our move over to Shopify, along with the entire site redesign. From first meeting, to final deployment, we knew we had made the right decision. The team was very professional, extremely knowledgeable, but also friendly."

Marc Frankel, Founder & CEO, Long Island Watch

UX design for where your store loses customers

Before we design anything, we hold workshops with your team on your brand and your customers, in person or remote. Then we look at the data: analytics, heatmaps and session recordings. That is how we find the problems that cost you sales, like a checkout with too many steps, a product page that hides the add-to-cart button on mobile, or navigation that makes sense to your team but confuses your customers.

Every Shopify store starts with the same features. Design is what makes yours easier to buy from, and that comes from knowing how your customers think, compare and decide.

Brands tend to spend on technology and traffic first. If the experience is wrong, neither one converts, so we judge a design by how the store performs.

UX Audit
UX/UI Design
Checkout UX
Mobile Optimization
User Testing
Creative Design

Compared on	Shero design team	A freelance designer	A template or theme	An in-house designer
Designing for your goals	We design around the results you want	Depends on the designer	Same layout many other stores use	Can track it if analytics are set up
Matching your brand	We start from your brand guidelines and add rules where they fall short	Good at visual identity	Fonts and colors, within the template's limits	Owns the brand day to day
Working with your team	You talk directly to the designers doing your work	One person, so availability varies	No designer to talk to	Shares time with other internal requests
Review before build	You approve every design before we build it	Varies by designer	You adjust it yourself	Depends on their process
How you pay	A proposal based on your project. Ongoing work on a monthly retainer.	Per project or hourly	A one-time template fee	Salary, plus design tools

Shero design team

Designing for your goals We design around the results you want

Matching your brand We start from your brand guidelines and add rules where they fall short

Working with your team You talk directly to the designers doing your work

Review before build You approve every design before we build it

How you pay A proposal based on your project. Ongoing work on a monthly retainer.

Compared with

A freelance designer

Designing for your goals Depends on the designer

Matching your brand Good at visual identity

Working with your team One person, so availability varies

Review before build Varies by designer

How you pay Per project or hourly

A template or theme

Designing for your goals Same layout many other stores use

Matching your brand Fonts and colors, within the template's limits

Working with your team No designer to talk to

Review before build You adjust it yourself

How you pay A one-time template fee

An in-house designer

Designing for your goals Can track it if analytics are set up

Matching your brand Owns the brand day to day

Working with your team Shares time with other internal requests

Review before build Depends on their process

How you pay Salary, plus design tools

01

Targeted fixes or full redesigns

Not every UX problem requires a full redesign. Targeted improvements to product pages, checkout, and mobile navigation often produce faster revenue impact than rebuilding from scratch. We recommend the right scope based on your timeline, budget, and where the biggest drop-offs are.

02

Workshops on your brand first

In workshops, in person or remote, we work with your team on what makes your brand different: your positioning, your voice and the value you offer. Every design decision after that gets checked against it, so your store, emails and ads all say the same thing.

03

Design and development on one team

Our UX designers and Liquid developers work together on every project, with no handoff to another agency. What was designed is what goes live, and problems caught in development go back to design before anything reaches production.

04

Checkout UX specialists

The highest-value UX work in eCommerce happens at checkout, not the homepage. Shero designs and tests checkout flows using Shopify's Checkout Extensibility framework. Custom checkout optimization is available as a standalone service for brands with specific checkout conversion requirements.

05

Your customers mapped, then measured

In the same sessions we map your customers' goals and frustrations, then check them against your analytics to see where buyers hesitate. We verify your analytics and reporting before any redesign starts, because changing a page based on bad data does more harm than leaving it alone.

06

Mobile-first design by default

We design for mobile first and desktop second, because phones are where your customers shop and where conversion problems show up first. We check the real mobile split in your analytics before we start.

Wine

0.5% to 1.2%conversion rate after the reskin

+18%email marketing ROAS

Archer RooseShopify

Read the case study

Digital products

Ordergroovedigital memberships with free trials and plan changes, connected through custom middleware

Stripesubscriptions and saved cards moved off Stripe at go-live

Shift WorshipShopify

Golf equipment

Configuratorsbuild your own putter and headcover, with images that update as shoppers choose

Drop calendarlimited releases scheduled from collection metafields

Swag GolfShopify

Read the case study

Golf Putters and Gear

Swag Golf

Swag Golf is known for its limited-edition, bold golf gear and lifestyle products with a devoted following. Looking to align their online store with their unapologetic brand identity, the brand partnered with Shero to overhaul their Shopify theme, develop a dedicated evergreen product strategy, and drive stronger conversions. The redesign led to a +28% increase in mobile conversion rate and tripled load speed.

Swag Golf

Canned Wine

Archer Roose

Archer Roose is a wine company known for producing high-quality, sustainably sourced wines in eco-friendly formats like cans and kegs. Their commitment to small, organic, and biodynamic vineyards has helped them stand out in a competitive market. They saw an increase of +18% in email marketing ROAS and 35% improvement in mobile browsing session duration.

Archer Roose

Premium Knives

Benchmade

For more than three decades, Benchmade has been known for producing high-quality knives for everyday carry, hunting, rescue, and outdoor use. Launched on Magento Commerce Cloud in 2018, the brand partnered with Shero to expand online amid rising outdoor consumer demand. Since then, they have seen: +100% revenue growth, +68% transaction growth after relaunch, and a +20% increase in average order value.

Benchmade

Specialty Coffee

Valentine Coffee Co.

With an existing Shopify build that no longer reflected its premium positioning, the Milwaukee specialty coffee roaster, serving both D2C customers and a growing B2B wholesale base, partnered with Shero to deliver a full design and functionality refresh in 8 to 10 weeks ahead of the holiday season. The project included a refined dark-mode aesthetic, native RoasterTools integration, and a B2B wholesale flow integrated into the storefront.

Valentine Coffee Co.

Designed around how your customers shop

Every design decision is checked against what your customers need and how they shop on mobile.

Mobile first
Designed for the phone, where most of your sessions happen.
Built in Shopify
Designs made as Shopify sections, so what you approve is what goes live.
Brand system
Type, color and components your team can reuse.
Tested
Key templates checked for speed and conversion before launch.

One quick UX review can uncover the friction that is costing you sales.

Get a UX Review

01

Discovery
We hold recorded workshops and study session recordings, heatmaps and checkout drop-off to see how real buyers use your store.
02

UX/UI audit
We audit your home, category, product, cart and checkout pages and rank fixes for what breaks buyer confidence.
03

Channel mapping
We map how buyers move between email, social, paid ads and your store and find where the experience breaks.
04

Creative design
Our creative team designs graphics, email layouts, social visuals and ad creative with conversion as the goal.
05

Testing, development and UAT
We test designs with real users before sign-off, then our developers put them into your Shopify theme and you sign off in UAT.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

01

What does a UX audit actually involve?

02

How is UX design different from graphic design?

03

Do you redesign full storefronts or just specific pages?

Both. Full storefront redesigns are scoped as project work with discovery, wireframing, design, and Shopify development included. For stores that need targeted improvements, we work on specific high-impact pages: product pages, category pages, checkout flow, and mobile navigation. Targeted work often produces faster revenue impact than a full redesign.

04

Do you do the Shopify development or just the design?

05

How do you prioritize which UX problems to fix first?

06

How does UX design work alongside CRO?

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"I wanted to take a moment to thank you all for a very successful launch! I know there was a lot of great work put in by everyone to make this happen. Our accounting and sales teams are thrilled to have this functionality working, and that means our customers are also taking full advantage of these enhancements. We appreciate the partnership in the development and testing, and are looking forward to more enhancements in the future."

Bren Rafaelly

Head of Digital Transformation / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business."

James McKenna

Senior Commerce & CX Manager / STX

Memphis Drum Shop

"Working with the Shero team was professional, efficient, and inspiring. The Shero development team was extremely competent and provided solid solutions for our needs, as well as addressing any bugs or issues that arose during the process. Working with Shero exclusively through video technology was a new concept for our team that forced us to embrace modern methods of communication that will likely benefit our future relationships and business endeavors."

Shaun Carman

eCommerce Manager / Memphis Drum Shop

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email

[email protected]

Locations

New York • London • Helsinki • Tirana

UX and Creative Design Services

UX design for where your store loses customers