eCommerce CRO agency for stores on any platform

Looking for an eCommerce CRO agency that can find where shoppers leave between the product page and checkout? We audit your analytics, A/B test changes to product pages, cart and checkout, then build the winning versions on Shopify, Magento or BigCommerce.

Book a Discovery Call Our Work
Invisible Bead Extensions (IBE) logo
Archer Roose logo
Benchmade Knife Co. logo
Swag Golf logo
Shopify Platinum Partner

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

6 to 8 weeks

Of clean analytics data for a full CRO audit

A full CRO audit works from your GA4 and funnel data, so we need 6 to 8 weeks of clean analytics before we start.

48%

Shopify stores that pass Core Web Vitals on mobile

We tested 1,000 Shopify stores for our speed benchmark, and fewer than half passed all three Core Web Vitals on mobile. When a slow page is holding sales back, we fix it through performance work.

1 week or more

A week of heatmaps and recordings before we recommend anything

We collect heatmaps and session recordings in Microsoft Clarity or the tool you already use, so each recommendation is based on how your shoppers use the page.

41 of 61

Stores where AI visitors converted better than Google organic

Our AI referral benchmark looked at 96 million sessions on stores we manage. Visitors from AI assistants converted better than Google organic visitors on most of them.

This has been the most impressive vendor partnership I have experienced.

Kendra Borkholder, Operations Support, GEN-Y Hitch

What our eCommerce CRO work covers

CRO is the work of finding why visitors leave your store without buying and fixing it. Ads and SEO bring people to the site, and CRO gets more of them to buy once they arrive. Problems like these are often small and specific, such as a checkout field that fails on one mobile browser, a button label that can mean two things, or a product page that does not answer the question your buyer is asking. You cannot see those in a screenshot, so our audit starts with how real shoppers use your store.

  • CRO audit: GA4 funnel analysis, heatmaps and session recordings
  • Page speed and Core Web Vitals fixes
  • A/B testing, with the sample size planned before each test
  • Checkout optimization: cart abandonment, payment methods and trust signals
  • Product page optimization: reviews, images, copy and add to cart buttons
  • Mobile CRO: sticky add to cart, thumb-friendly layouts and express checkout
  • Landing pages, collection pages and post-purchase pages

How Shero compares with other CRO options

How Shero compares with Optimizely on its own, a platform-specific developer and an in-house analyst.

Compared on Shero CRO for any platformOptimizely on its ownA platform-specific developerAn in-house analyst
Which platform your store is on Our developers build the winning changes on your platformWorks on any platform through a scriptKnows the platform, new to testingKnows your data, needs a developer to change pages
Measuring order value as well as conversion rate Our monthly report covers order value and conversion rate for every testTracks revenue goals once set upBuilds features, does not measure themReports order value, cannot change pages
What you get before testing starts A 7-part audit, with each finding tied to your dataThe tool, and you decide what to testThe fixes you ask forReports on your data
Who you talk to Your CRO strategist, designer and developers join your callsA software vendorA developerOne analyst
How you pay An audit of your store's conversion rate, then a proposal for a monthly retainerAnnual contract, priced on requestHourly or per sprintSalary, plus analytics tools
Shero CRO for any platform
Which platform your store is on Our developers build the winning changes on your platform
Measuring order value as well as conversion rate Our monthly report covers order value and conversion rate for every test
What you get before testing starts A 7-part audit, with each finding tied to your data
Who you talk to Your CRO strategist, designer and developers join your calls
How you pay An audit of your store's conversion rate, then a proposal for a monthly retainer

Compared with

Optimizely on its own

Which platform your store is on Works on any platform through a script
Measuring order value as well as conversion rate Tracks revenue goals once set up
What you get before testing starts The tool, and you decide what to test
Who you talk to A software vendor
How you pay Annual contract, priced on request

A platform-specific developer

Which platform your store is on Knows the platform, new to testing
Measuring order value as well as conversion rate Builds features, does not measure them
What you get before testing starts The fixes you ask for
Who you talk to A developer
How you pay Hourly or per sprint

An in-house analyst

Which platform your store is on Knows your data, needs a developer to change pages
Measuring order value as well as conversion rate Reports order value, cannot change pages
What you get before testing starts Reports on your data
Who you talk to One analyst
How you pay Salary, plus analytics tools

Why stores choose Shero as their CRO agency

Here is how you work with our team, how we plan and report on tests, and what we fix without testing.

01

You talk directly to the people doing the work

Your CRO strategist, designer and developers join your calls, and you can have a shared Slack channel with your dedicated team. Your account manager speaks up for you, keeps the conversations moving and is not billed to you.

02

We plan each test around your customers

Each test starts from what your customers came to buy, how they shop and what stops them from buying. A B2B buyer reordering from a wholesale catalog behaves differently from a gift buyer on a phone.

03

We do not call winners early

A test that looks like a 20% lift on day three is usually noise. We keep each test live until the result is statistically significant, and how long that takes depends on your traffic.

04

Obvious problems get fixed without a test

Not every finding needs an A/B test. We sort each one into a change to make now or a change to test, so a broken coupon field or a confusing shipping message gets fixed right away.

05

We share every test result with your ads and SEO team

We share the results of each test with whoever manages your ads and SEO, whether that is our team or yours.

06

A monthly report on every test, won or lost

Each monthly report shows what we tested, what won, what lost and what comes next. Losing tests stay in the report because they show what your buyers do not respond to. Every quarter we hold a business review to check the CRO plan against your wider marketing goals.

CRO results

Numbers from client stores we have worked with.

View all case studies

Hair extensions

+14.3%conversion rate from two A/B tests
+7.3%add-to-cart rate
Invisible Bead ExtensionsShopify

Wine

0.5% to 1.2%conversion rate after the reskin, per their CEO
+18%email marketing ROAS
Archer RooseShopify
Read the case study

Golf equipment

+28%improvement in mobile conversion rate post-redesign
3xfaster storefront load speed vs previous theme
Swag GolfShopify
Read the case study

Our Work

View All
Golf Putters and Gear

Swag Golf

Swag Golf is known for its limited-edition, bold golf gear and lifestyle products with a devoted following. Looking to align their online store with their unapologetic brand identity, the brand partnered with Shero to overhaul their Shopify theme, develop a dedicated evergreen product strategy, and drive stronger conversions. The redesign led to a +28% increase in mobile conversion rate and tripled load speed.

Swag Golf
Premium Knives

Benchmade

For more than three decades, Benchmade has been known for producing high-quality knives for everyday carry, hunting, rescue, and outdoor use. Launched on Magento Commerce Cloud in 2018, the brand partnered with Shero to expand online amid rising outdoor consumer demand. Since then, they have seen: +100% revenue growth, +68% transaction growth after relaunch, and a +20% increase in average order value.

Benchmade
Canned Wine

Archer Roose

Archer Roose is a wine company known for producing high-quality, sustainably sourced wines in eco-friendly formats like cans and kegs. Their commitment to small, organic, and biodynamic vineyards has helped them stand out in a competitive market. They saw an increase of +18% in email marketing ROAS and 35% improvement in mobile browsing session duration.

Archer Roose
Hot Dogs and Sausages

Vienna Beef

Discover how Shero Commerce migrated Vienna Beef from WooCommerce to BigCommerce Enterprise, consolidating 3 Third-party sales channels into their ERP, reducing manual effort and errors, and delivering a custom datepicker for delivery scheduling. Vendor purchasing workflows that were previously manual are now 100% fully automated.

Vienna Beef

Faster pages convert better

Speed and checkout fixes often lift conversion before any test starts, so we begin there.

  • Speed

    App scripts, images and theme code fixed to pass Core Web Vitals.

  • Checkout

    Checkout steps, payment options and errors reviewed.

  • Product pages

    Copy, images and reviews placed where buyers look.

  • Analytics

    GA4 and events checked so the results are real.

Visitors leaving without buying? Tell us about your store.

We will talk it through.

Talk to our CRO team

Process

How an eCommerce CRO program works

We start with a call, then audit your store, send a proposal and begin monthly testing.

  1. 01

    Free first call

    We ask about your store, your platform and the pages where you think shoppers leave.

  2. 02

    CRO audit

    We study where shoppers leave your store and why, then rank each problem by how much it costs you in sales.

  3. 03

    Proposal

    We walk you through the audit findings, a test roadmap and a proposal for a monthly retainer.

  4. 04

    Sign and onboard

    We set up tracking and the testing tool, then record your baseline conversion rate by device and traffic source.

  5. 05

    Monthly testing and reports

    We launch new tests and build the winning versions on your store, and you get a report on the results every month.

Who works on your account

Meet the Team

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business."

James McKenna

Senior Commerce & CX Manager / STX

Chromebook Parts

"The Shero team was quick to share insight on so much I didn’t know about paid ad tactics, and they were flexible when we wanted to change approaches on ad campaigns. Overall, I am really grateful for all the help they’ve been able to provide!"

Kara Stalboerger

Digital Marketing Specialist / Chromebook Parts

Gardien Products

"Shero was truly a pleasure to work with! We trusted our team at Shero to be the experts in so many different aspects of e-commerce (shipping, taxes, customer service solutions, Shopify themes, etc) and they always were, without fail. Our weekly check-in meetings were efficiently run and extremely informative. Throughout the whole process, Shero stayed unwaveringly on target with our deadline and mindful of our budget. Our site turned out even better than we could’ve imagined, and we’re looking forward to seeing our customers’ reactions at upcoming trade shows!"

Caroline Mungenast

Branding Creative Manager / Gardien Products

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana