eCommerce CRO agency for stores on any platform

The only number that matters is your own, last quarter. Published averages blend a food brand converting at five percent with a furniture brand converting at half of one, and neither of those is you. We set the baseline from your own data in the first two weeks, segment it by device and traffic source, and measure everything after that against it.

A/B tests need enough traffic to reach statistical significance, typically at least 1,000 visitors per variant. For stores with lower traffic, qualitative methods apply: heat mapping, session recording, and user testing. These produce high confidence improvements without requiring large data sets. Even stores below 1,000 monthly sessions can address known high impact issues like checkout friction and cost transparency.

Quick win changes such as surfacing shipping costs earlier, enabling guest checkout, and fixing mobile friction can be implemented in the first 30 days. Structured A/B tests typically run 2 to 4 weeks each. Sustained conversion rate improvement at the store level usually becomes visible within 60 to 90 days of consistent testing and implementation.

Anywhere a buyer can leave: product pages, cart, checkout, homepage, category pages, navigation and landing pages. Checkout is usually where the largest single win sits, because it is the last place a committed buyer can still change their mind. Every test carries a revenue estimate, and that estimate is what decides the order, not how easy the change is to make.

Heat mapping and session recording through Hotjar or Microsoft Clarity, A/B and multivariate testing through VWO or Shopify's native testing where it fits, funnel analysis in GA4, plus user testing. Which stack you get depends on your platform and your traffic. Configuration and management are part of the engagement rather than a separate line on the invoice.

The method does not change. Audit, hypothesis backlog, test to significance, implement, repeat. What changes is implementation: on Shopify that means Liquid and, on Plus, Checkout Extensibility for checkout-level tests. On Adobe Commerce and BigCommerce it means working inside the template layer. We run CRO on all three. Our Shopify CRO services page covers the platform-specific detail.