Shopify SEO & Data Migration Audit

Migrating to Shopify without an SEO audit is how stores lose rankings they spent years earning. Shero audits your content, technical setup, link profile, and redirect map before a single URL changes. We have protected organic traffic through platform migrations from Magento, WooCommerce, BigCommerce, and custom-coded sites.

Book a Discovery Call Our Work

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

301

Every old URL mapped to a new one

Before launch we map every indexed URL from the old site to its Shopify address with a 301 redirect. Shopify's URL redirect tool can import the whole map from a CSV file, and our SEO migration work checks each one.

/products/

Shopify's fixed URL structure

Shopify puts every product under /products/ and every collection under /collections/, and those paths cannot be changed. The redirect map has to account for that, and our audit checks it before launch.

Search Console

Rankings checked against the old site

We save a full export of clicks, impressions and ranking pages from Google Search Console before the move. After launch we compare the new store against that baseline and fix the pages that lose clicks.

Customer data

Accounts, orders and gift cards checked

The data side of the audit checks customers, order history, reviews and gift card balances before they are imported to Shopify. Customer passwords cannot be moved, so we plan the account activation email for launch day.

"As a long-time client, we at Alto Music have always appreciated their technical expertise, but their recent migration of our site from Magento 2 to Shopify was exceptional. Shero preserved the essence of our beloved loyalty and rewards program, seamlessly integrating it into Shopify’s more efficient framework. The transition not only retained our unique features but also significantly simplified site management and reduced costs. We’re thrilled with the results and highly recommend Shero for any e-commerce needs."

Bobby Montemurro, VP Sales & Marketing, Alto Music

Organic traffic does not survive a careless migration

A platform migration touches every URL, every piece of metadata, and every redirect path your site has accumulated. One missed 301 redirect on a high-traffic page can wipe out months of ranking gains. One changed URL structure without proper canonicalization creates duplicate content at scale. Our audit finds those risks before launch day.

Content SEO Audit
Technical SEO Review
Visibility & Organic Traffic Analysis
Link Profile Audit
301 Redirect Mapping
Keyword Research
Competitor Benchmarking
AI Search and AEO Readiness
Post-Migration Monitoring

Compared on	Shopify SEO and data migration audit	Migrate without an audit	SEO freelancer	Crawler tool like Screaming Frog
Orders and customer records	Camera Source: customers, three years of orders and B2B catalogs moved from Magento	Depends on who checks the import	Usually outside an SEO scope	Crawls public pages, cannot see orders or customers
Google traffic after go-live	Cloré Beauty Supply: every 301 redirect tested and a site-wide noindex caught on launch day	You find out after launch	Good on rankings, if they get access to the migration team	Lists broken links, someone else fixes them
Customer logins	Passwords cannot move, so we plan account invites before launch	Customers find out when they try to log in	Usually outside an SEO scope	Not covered
Pages Google indexes	Just Candy: redirects, robots rules and thin pages handled in the move from VTEX	Pages can drop out without anyone noticing	Good at indexing checks, given time and data access	Fast and cheap for finding missing or duplicate pages
How you pay	An audit of your store or accounts, then a proposal. Work on a monthly retainer.	Nothing up front, the cost comes if traffic drops	Hourly or a project fee	Free up to 500 URLs, then a yearly license and your time

Shopify SEO and data migration audit

Orders and customer records Camera Source: customers, three years of orders and B2B catalogs moved from Magento

Google traffic after go-live Cloré Beauty Supply: every 301 redirect tested and a site-wide noindex caught on launch day

Customer logins Passwords cannot move, so we plan account invites before launch

Pages Google indexes Just Candy: redirects, robots rules and thin pages handled in the move from VTEX

How you pay An audit of your store or accounts, then a proposal. Work on a monthly retainer.

Compared with

Migrate without an audit

Orders and customer records Depends on who checks the import

Google traffic after go-live You find out after launch

Customer logins Customers find out when they try to log in

Pages Google indexes Pages can drop out without anyone noticing

How you pay Nothing up front, the cost comes if traffic drops

SEO freelancer

Orders and customer records Usually outside an SEO scope

Google traffic after go-live Good on rankings, if they get access to the migration team

Customer logins Usually outside an SEO scope

Pages Google indexes Good at indexing checks, given time and data access

How you pay Hourly or a project fee

Crawler tool like Screaming Frog

Orders and customer records Crawls public pages, cannot see orders or customers

Google traffic after go-live Lists broken links, someone else fixes them

Customer logins Not covered

Pages Google indexes Fast and cheap for finding missing or duplicate pages

How you pay Free up to 500 URLs, then a yearly license and your time

01

Onboarding and access

We connect to Google Search Console, Analytics, and your current platform to pull baseline keyword rankings, traffic data, and crawl reports. This gives us a documented snapshot of your SEO standing before anything changes.

02

Content and structure audit

We audit every URL, metadata field, heading structure, internal link, sitemap entry, and Robots.txt configuration. We flag what needs to carry over to Shopify, what needs to change, and what can be cut without SEO risk.

03

Technical SEO review

Shopify has specific technical SEO characteristics that differ from Magento and other platforms. Our Shopify SEO specialists conduct the audit, so they already know how Shopify handles URLs, canonical tags, pagination and filter pages.

04

Redirect mapping and link profile

301 redirect mapping is completed before any migration goes live. It is not a cleanup task for after launch. Migration to Shopify without a redirect strategy is the most common cause of organic traffic loss after platform change.

05

Recommendations and implementation roadmap

You receive a prioritized action plan: what to fix before migration, what to fix at launch, and what to monitor in the 90 days after go-live. Every recommendation is tied to a specific risk or opportunity found in the audit.

06

AI search is checked in the same audit

Our SEO team also checks how ChatGPT, Perplexity and Google AI Overviews read your product, collection and FAQ pages. Structured data and answer gaps are fixed during the move, so your new store is ready for AI search from launch.

Backup camera systems

+32%Google clicks in the 12 weeks after the move from Magento

+65%Google impressions, same 12 weeks vs the 12 before

Camera SourceShopify

Read the case study

Hair extensions

+14.3%conversion rate from two A/B tests

3 to 1platforms merged into one Shopify site

Invisible Bead ExtensionsShopify

Digital products

Ordergroovedigital memberships with free trials and plan changes, connected through custom middleware

Stripesubscriptions and saved cards moved off Stripe at go-live

Shift WorshipShopify

Backup Camera Systems

Camera Source

Camera Source, a Wisconsin-based manufacturer of backup camera systems for automotive, agricultural, and commercial use, built a loyal D2C and B2B customer base over 15+ years. Outgrowing a self-hosted Magento setup, the brand partnered with Shero to migrate to Shopify, delivering a native B2B dealer portal, a custom Vehicle Fitment Search, and a faster, more flexible storefront for retail customers and dealers alike.

Camera Source

Candy and Party Favors

Just Candy

Just Candy sells personalized candy and party favors from a catalog of more than 16,000 SKUs. On VTEX, the brand had a rigid and expensive tech stack, a dip in sales caused by user experience issues, and site management that depended on heavy custom development. Shero moved the full catalog to Shopify and kept personalization and performance intact. Indexed pages increased 66% after the migration.

Just Candy

Industrial Safety Solutions

Justrite

JustRite Safety Group is a leading manufacturer of workplace safety products with roots going back to 1906. The brand partnered with Shero to merge four separate Magento stores into a single multi-store megasite, allowing customers to shop across all brands with one shared cart. Organic traffic doubled almost immediately after launch and continued to grow steadily over the following six months.

Justrite

Hot Dogs and Sausages

Vienna Beef

Discover how Shero Commerce migrated Vienna Beef from WooCommerce to BigCommerce Enterprise, consolidating 3 Third-party sales channels into their ERP, reducing manual effort and errors, and delivering a custom datepicker for delivery scheduling. Vendor purchasing workflows that were previously manual are now 100% fully automated.

Vienna Beef

Your rankings move with you

Migrations usually lose traffic in the redirects and the data. We plan both before a single product moves.

Redirect map
Every old URL mapped to its new Shopify URL and tested before launch.
Data that matches
Products, customers, orders and reviews moved and checked against the source.
Apps replaced
Each plugin or extension matched to a Shopify app or custom code before the build starts.
Launch day watch
Search Console, analytics and checkout monitored through launch week.

Planning a move to Shopify? Let's check your rankings and data first.

Get an SEO Audit

01

Access
We get read access to your platform, Search Console and analytics, and agree which page types and data sets are in scope.
02

Crawl
We crawl your current site to collect every indexed URL, its metadata, internal links and status codes.
03

Prioritize
Search Console clicks and backlinks show which pages carry the most traffic, so those get the closest redirect and content review.
04

Data check
We sample product, customer and order exports to find missing fields, duplicates and anything Shopify cannot import, like customer passwords.
05

Deliverable
You get a redirect map for every page type, a ranked fix list, and a post-launch checklist to measure results against.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

01

Will I lose my SEO rankings when I migrate to Shopify?

02

What platforms do you audit migrations from?

03

How long does an SEO and data migration audit take?

04

Do you help implement the audit recommendations?

05

What is included in the technical SEO section of the audit?

06

Do you audit stores that are restructuring without migrating?

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"I wanted to take a moment to thank you all for a very successful launch! I know there was a lot of great work put in by everyone to make this happen. Our accounting and sales teams are thrilled to have this functionality working, and that means our customers are also taking full advantage of these enhancements. We appreciate the partnership in the development and testing, and are looking forward to more enhancements in the future."

Bren Rafaelly

Head of Digital Transformation / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business."

James McKenna

Senior Commerce & CX Manager / STX

Memphis Drum Shop

"Working with the Shero team was professional, efficient, and inspiring. The Shero development team was extremely competent and provided solid solutions for our needs, as well as addressing any bugs or issues that arose during the process. Working with Shero exclusively through video technology was a new concept for our team that forced us to embrace modern methods of communication that will likely benefit our future relationships and business endeavors."

Shaun Carman

eCommerce Manager / Memphis Drum Shop

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email

[email protected]

Locations

New York • London • Helsinki • Tirana

Shopify SEO & Data Migration Audit

Organic traffic does not survive a careless migration