eCommerce SEO Services

Most eCommerce SEO programs underperform because technical issues go unfixed, category pages are ignored, and migrations are handled without a redirect plan. Shero runs SEO audits, technical fixes, content strategy, and 90-day post-migration monitoring for stores on Shopify, Magento, and BigCommerce.

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Logo STX
Swag logo
Memphis Drum Shop Logo
Sarris Candies Logo
Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

3+

Years managing Benchmade SEO

Shero has managed SEO for Benchmade Knife Company for over three years alongside email marketing and site support. Long-term SEO partnerships produce compounding results that one-off audits never do.

Both

Technical and content SEO in one team

Most agencies split technical and content SEO between departments. We do not. The same team that fixes your crawl errors writes your category page copy, which means recommendations are never in conflict.

90

Days of SEO monitoring post-migration

Every Shero migration includes 90 days of post-launch SEO monitoring. We track crawlability, redirect accuracy, and ranking stability so drops are caught and fixed before they become losses.

14+

Years in eCommerce SEO

Shero has been delivering eCommerce SEO programmes since 2009, across Shopify, Magento, and BigCommerce, including technical SEO, content strategy, and analytics configuration — because SEO without accurate attribution is unmanageable.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B ecommerce business. Their expertise in website support and ecommerce strategy has significantly improved our online presence and optimized our B2B operations."

Joe Prebich, VP of Marketing, Benchmade Knife Company

eCommerce SEO built around how search actually affects revenue

eCommerce SEO is not the same as general website SEO. Category pages, product schema, faceted navigation, duplicate URLs from variants, and out-of-stock page handling are problems that general SEO practitioners miss. We audit and fix the eCommerce-specific issues that are quietly costing you rankings and traffic.

  • Technical SEO
  • Category Page SEO
  • Content Strategy
  • Structured Data
  • Core Web Vitals
  • Migration SEO

Why eCommerce brands trust Shero with SEO

SEO agencies tend to focus on keywords and content volume. We focus on the technical foundation first, then content that ranks and converts. Here is how that approach produces better results.

01

Transparent reporting tied to revenue

We report on organic sessions, keyword rankings, and revenue attributed to organic search via GA4. We do not report on impressions or keyword counts as primary metrics. The goal is revenue, not rankings for their own sake.

02

Coordinated with paid and CRO

SEO works best when it is coordinated with paid media and email. Paid captures demand that SEO is still building toward. SEO reduces the cost of paid by improving landing page quality scores.

03

Technical and content SEO on one team

When technical and content SEO are handled by different teams, recommendations conflict. Our team handles both, which means a crawl error fix and a content brief are never working against each other.

04

Built for eCommerce, not general websites

Category page optimization, product schema, faceted navigation management, and out-of-stock page handling are eCommerce-specific problems. We understand the architecture of Shopify, Magento, and BigCommerce stores and optimize within their constraints.

05

Migration SEO specialists

Platform migrations are the highest-risk SEO event in an eCommerce brand's life. Shero manages redirect mapping, URL structure decisions, and post-launch monitoring on every migration to Shopify to protect organic rankings through the transition.

06

Audit before strategy

Every SEO engagement starts with a technical and content audit. We identify crawl errors, duplicate content, thin pages, missing structured data, and Core Web Vitals issues before recommending a single piece of new content.

Our Work

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Sports equipment for lacrosse and field hockey

STX

STX Sporting Goods is a leading global manufacturer of innovative sports equipment and apparel, catering to athletes and enthusiasts in lacrosse, field hockey, and other team sports. Renowned for its cutting-edge technology and premium products, STX sought to revamp its digital presence to align with its reputation for excellence.

STX
Premium milled golf putters & golf accessories

Swag Golf

Swag Golf is known for its limited-edition, bold golf gear and lifestyle products with a devoted following. Looking to align their online store with their unapologetic brand identity, the brand partnered with Shero to overhaul their Shopify theme, develop a dedicated evergreen product strategy, and drive stronger conversions.

Swag Golf
Drums and percussion instruments

Memphis Drum Shop

Memphis Drum Shop is a premier destination for drummers, offering a vast selection of drums, cymbals, and percussion instruments. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify with seamless ERP integration and custom browsing features.

Memphis Drum Shop
Premium Chocolates

Sarris Candies

Sarris Candies is a beloved retailer known for its premium chocolates and sweet treats. Looking to modernize their digital storefront, the brand partnered with Shero to move from a legacy custom .NET system to a more scalable, mobile-friendly, and marketing-flexible.

Sarris Candies

Most SEO audits surface high-impact technical fixes within the first week.

Tell us your platform and biggest organic traffic challenge. We will come back with a prioritized list of what to fix first and what the revenue impact looks like.

Get an SEO Audit

How Shero's eCommerce SEO engagement works

01

Technical SEO audit before any content work

We audit crawlability, site structure, Core Web Vitals, metadata, internal linking, and indexation before recommending keyword or content changes. Technical problems limit the impact of everything else. We fix the foundation first.

02

Keyword strategy built around buyer intent

We research keywords your buyers actually use when they are ready to purchase, not just high-volume terms that attract the wrong traffic. Product pages, collection pages, and content are each optimized for different stages of the buying journey.

03

On-page optimization across your full catalog

Title tags, meta descriptions, heading structure, product copy, image alt text, and internal linking are optimized across your catalog. For large stores, we prioritize by revenue potential and traffic opportunity rather than working through pages alphabetically.

04

Content that ranks and converts

We write and optimize content designed to rank for high-intent queries and move buyers toward a purchase decision. Content that gets traffic but does not convert is a cost, not an asset. Every piece we produce has a clear purpose in the funnel.

05

SEO protected through platform migrations

Replatforming is one of the highest-risk events for organic traffic. We include SEO mapping, redirect validation, and post-launch crawl audits in every migration project. Clients who replatform with Shero do not lose rankings they spent years building.

06

Monthly reporting tied to revenue, not just rankings

We track organic revenue, traffic by landing page, keyword visibility, and conversion rate from organic traffic. Rankings are one signal. The number that matters is how much revenue the channel is generating.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"I wanted to take a moment to thank you all for a very successful launch! I know there was a lot of great work put in by everyone to make this happen. Our accounting and sales teams are thrilled to have this functionality working, and that means our customers are also taking full advantage of these enhancements.
We appreciate the partnership in the development and testing, and are looking forward to more enhancements in the future."

Bren Rafaelly

Head of Digital Transformation / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

Memphis Drum Shop

"Working with the Shero team was professional, efficient, and inspiring. The Shero development team was extremely competent and provided solid solutions for our needs, as well as addressing any bugs or issues that arose during the process. Working with Shero exclusively through video technology was a new concept for our team that forced us to embrace modern methods of communication that will likely benefit our future relationships and business endeavors."

Shaun Carman

eCommerce Manager / Memphis Drum Shop

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana