Shopify Development Agency for Custom Builds

Shopify’s theme and app ecosystem can take most brands far, but meaningful growth often demands custom development. Shero builds custom Shopify themes, Hydrogen headless storefronts, apps, Functions, and ERP and automation integrations. As a Premier Partner, Shero is among fewer than 150 agencies globally with Shopify’s highest certification.

Logo Benchmade
Painful Pleasures Logo
AO logo Middle Version black 1
NRM
Stat Icon 523fb117 89a5 4250 a4bf e638c091f721

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

200%

Revenue growth at STX after migrating from Adobe Commerce to custom Shopify Plus

STX grew 200% after Shero migrated the brand from Adobe Commerce to Shopify Plus with custom ERP integration, unified DTC and B2B, and a bespoke dual-color swatch system and find-a-dealer feature. The development work created capabilities Adobe Commerce couldn't deliver cost-effectively.

+28%

Mobile conversion rate improvement at Swag Golf after Shero's Shopify build

Swag Golf saw a 28% improvement in mobile conversion rate after Shero's Shopify build, which also delivered a 3x load speed improvement. Custom development work that improves performance has a measurable conversion impact because the correlation between load time and conversion is well-established.

98%

Client Retention

98% of Shero's clients stay on retainer after their project closes. Custom development creates ongoing maintenance and evolution requirements Shero stays on retainer to extend, maintain, and optimise what was built.

Shopify

Premier Partner

Shero holds Shopify Premier Partner status, one of fewer than 150 agencies globally. Premier status requires demonstrated delivery quality and Shopify platform depth across theme development, Shopify Plus, B2B, headless, and integrations.

Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their support and solutions have been game changers for our business.

James McKenna, Senior Commerce and CX Manager, STX

What Shero builds on Shopify

Shero's development work spans four areas: store builds, headless storefronts, custom apps and Functions, and integrations.

  • Custom Shopify theme development and Shopify Plus configuration
  • Headless storefront development on Shopify Hydrogen with React and TypeScript
  • Shopify Functions and Checkout Extensibility for custom checkout logic
  • Custom Shopify app development for features the app store doesn't cover
  • ERP integration: NetSuite, SAP, and Dynamics via Celigo or Patchworks
  • Workflow automation for multi-system operational processes via Alloy Automation

Why brands work with Shero on custom development

Shero builds to Shopify's API contract rather than around it so the work holds through platform changes.

01

Custom themes built to perform, not just look different

A custom Shopify theme that looks good but loads slowly costs conversion. Shero builds themes with Core Web Vitals targets set before the first line of code, and the performance is measured on real devices at real connection speeds rather than on a developer's local machine. The STX and Swag Golf builds both delivered measurable performance improvements alongside the design outcomes.

02

Headless Shopify on Hydrogen for brands that need a fully custom frontend

Shopify Hydrogen is Shopify's headless framework built on React, runs on Shopify Oxygen, and connects to Shopify's Storefront API and commerce layer. It is the right architecture for brands with complex editorial requirements, multi-market configurations, or performance targets that the standard Liquid theme layer cannot hit. Shero builds Hydrogen storefronts and connects them to Storyblok, Sanity, or Prismic for content management.

03

Shopify Functions for business logic that apps and themes can't handle

Shopify Functions extend Shopify's core logic at the platform level: custom discount logic, custom delivery options, payment customisations, and checkout validations that run server-side on Shopify's infrastructure. Shero builds Functions for requirements that Shopify's native features don't cover and that third-party apps handle poorly.

04

ERP integrations built on Celigo and Patchworks for enterprise Shopify brands

Shopify-to-ERP integrations are one of the most common requirements for Shopify Plus brands scaling beyond basic operations. Shero builds these via Celigo, which has the deepest pre-built integration apps for NetSuite, and via Patchworks for brands on other ERP systems.

05

Multi-system automation for enterprise operational workflows

Brands running 10+ connected apps ERP, CRM, helpdesk, marketing platform, and warehouse need automation that connects them into coherent operational workflows rather than each system working in isolation. Shero builds these workflows on tools such as Alloy Automation, which handles complex multi-step processes across the brand's full technology stack.

06

Shopify Plus B2B custom builds for manufacturers and distributors

Shopify Plus B2B ships Companies, Catalogs, Quotes, and Net Terms natively. For B2B operations with more complex pricing logic, approval workflows, or customer-specific catalog requirements, Shero builds custom B2B features using Shopify Functions and the B2B API layer. STX and Justrite Safety Group are two examples of B2B builds Shero has delivered.

Our Work

View All
Body jewelry and tattoo supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on. They reduced ongoing maintenance costs and eliminated urgent site issues that had previously caused headaches by 40%.

Painful Pleasures
Specialty coffee roasting (D2C and B2B)

Valentine Coffee Co.

With an existing Shopify build that no longer reflected its premium positioning, the Milwaukee specialty coffee roaster, serving both D2C customers and a growing B2B wholesale base, partnered with Shero to deliver a full design and functionality refresh in 8 to 10 weeks ahead of the holiday season. The project included a refined dark-mode aesthetic, native RoasterTools integration, and a B2B wholesale flow integrated into the storefront.

Valentine Coffee Co.
Towing equipment and aftermarket accessories

GEN-Y Hitch

Looking to scale beyond a WooCommerce setup that no longer aligned with their goals, the American manufacturer of heavy-duty towing hitches and accessories partnered with Shero to migrate to Shopify, delivering a unified B2B and D2C experience, NetSuite ERP integration, and use-case-driven navigation.

GEN-Y Hitch
Premium Chocolates

Sarris Candies

Looking to scale beyond a custom .NET platform that had become a ceiling rather than a foundation, the family-owned Pennsylvania institution partnered with Shero to migrate to Shopify Plus, delivering a mobile-first storefront, custom personalization features, and advanced ordering capabilities for both gift buyers and bulk purchasers.

Sarris Candies

Custom Shopify development is an investment that compounds over time. Shero builds it correctly the first time so the maintenance cost is low and the feature set keeps growing.

The discovery session is free. It maps your current platform, custom feature requirements, and integration needs before any development scope is agreed.

Book a Discovery Call

How a Shero development engagement runs

01

Technical Discovery

Current platform, integration requirements, performance targets, and custom feature scope documented. Architecture recommendation made before any build begins.

02

Design and Architecture

UI design and technical architecture agreed. Shopify Functions and integration architecture scoped.

03

Development

Theme, headless storefront, Shopify Functions, or integration built in sprints with review at each stage.

04

QA and Performance Testing

Core Web Vitals measured on real devices. Integration testing on production data. Checkout flow validated.

05

Post-Launch Support

Custom code maintained through Shopify platform updates. Features extended on retainer.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

Justrite Safety Group

"The collaboration between us and Shero Commerce on the Justrite multi-store site went beyond what we had hoped for.  They are a terrific partner to work with.  Their team’s dedication to understanding our unique requirements and delivering a high-quality, customized solution has greatly enhanced our online presence. The new website not only showcases our products effectively but also streamlines the shopping experience for our customers. We couldn’t be happier with the results and look forward to working with Shero Commerce on future projects."

Douglas J. Stang

VP of eCommerce / Justrite Safety Group

Painful Pleasures

"Our journey from Magento to Shopify was riddled with complexities and challenges. With a vast catalog and intricate B2B logic, we needed expertise that could navigate through these intricacies. Shero Commerce was our beacon. They not only provided innovative solutions but also utilized their vast Magento knowledge to bridge gaps in Shopify’s native features. Now, our platform is seamless, our costs are reduced, and the headaches are a thing of the past. A heartfelt thank you to the Shero team!"

Patrick Rice

CEO / Painful Pleasures

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Locations
New York • London • Helsinki • Tirana