Shopify PPC Agency

Meta, Google and Shopify report three different revenue figures for the same month, because each ad platform counts the sales it takes credit for while Shopify counts orders. We are a Platinum partner Shopify PPC agency, so we start inside the store, fix the feed and tracking, and then manage Google and Meta against your Shopify orders and product margins.

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Logo STX
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Archer Roose Logo
Painful Pleasures Logo
Shopify Platinum Partner

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

10%

Drop in Google Ads ROAS across eCommerce brands in 2025

Brands whose agencies were optimizing for spend efficiency rather than margin adjusted ROAS felt this most. The ones who held performance were managing accounts with tighter campaign structure and more disciplined budget allocation.

59.63x

May Meta ROAS for Gen-Y Hitch

Gen-Y Hitch came to us in March 2026 with Meta ROAS inflated by pixel issues. We fixed tracking and rebuilt the account structure first. In May, purchases rose 36% to 283 on growing ad spend, and the ROAS now matches the store's real revenue growth.

$24

Average eCommerce cost per acquisition on Google in 2026

The average eCommerce cost per acquisition on Google Ads is $24 in 2026. Whether that number is profitable depends entirely on your average order value, gross margin, and customer lifetime value. An agency that reports CPA without those three data points cannot tell you whether the account is making or losing money.

Platinum

Shopify Platinum Partner

Shero is a Shopify Platinum Partner and a Google Partner. The team that manages your ads also builds and maintains Shopify stores, so feed data, site speed, landing pages and checkout conversion are part of the same engagement.

Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their support and solutions have been game changers for our business.

James McKenna, Senior Commerce and CX Manager, STX, LLC

What Shopify PPC management should cover

A Shopify PPC agency manages campaigns, budgets, creative and reporting. It should also fix the Shopify side of the account: product data in the Google & YouTube app, the Meta pixel and Conversions API, landing page speed, and a recommendation to cut spend when a channel stops paying back.

  • Google Shopping
  • Performance Max
  • Meta Ads
  • Google Ads
  • Paid Social
  • ROAS Optimization

Why Shopify brands hire Shero for PPC

Paid performance on Shopify depends on the store as much as the ad account. We manage both, so when ROAS drops we can trace it to the cause, whether that is a disapproved product, a slow template or a campaign setting.

01

Paid acquisition managed alongside the Shopify store, not in isolation

Paid ROAS depends on site speed, checkout conversion rate, product page quality and feed accuracy. An agency that only sees the ad account cannot tell you why ROAS dropped when the site slowed down or why Shopping conversions fell when a product was disapproved. Shero's paid work runs alongside the store it is built on. Not on Shopify? Our eCommerce PPC agency team manages accounts for Magento, BigCommerce and WooCommerce stores.

02

Reporting by margin adjusted ROAS, not blended account totals

Blended ROAS is the most commonly reported and most commonly misread metric in paid media. A strong blended number can hide product level unprofitability, channel level waste, and creative that is spending without converting. Monthly reporting breaks down ROAS by channel, by campaign type, and by product segment against actual gross margin data, not against campaign totals.

03

Google and Meta expertise in the same engagement

Google Shopping on Shopify runs on the feed from the Google & YouTube app. Titles, product types, GTINs and variant data decide which searches your products show up for. We manage that feed as part of Google Shopping management, and the Meta catalog and Conversions API setup alongside it.

04

Creative that is tested, not assumed

Most paid ads retainers include creative production as a line item. Most agencies run the same creative for months without testing alternatives. For Meta in particular, creative is the primary performance variable. The same audience with different creative can produce dramatically different ROAS. Shero tests creative variants systematically, not when something is obviously broken.

05

Honest budget allocation recommendations, not spend maximization

When an account has structural problems in feed quality, campaign segmentation, or creative performance, adding budget compounds the problem. Shero does not take a percentage of media spend. Recommendations on budget increases are made when the account demonstrates it can use additional spend efficiently.

06

Conversion tracking audited before any campaign changes

Before we change any campaign, we run a conversion tracking audit across Shopify customer events, GA4, Google Ads and Meta. Campaign decisions made on bad attribution data waste budget.

Our Work

View All
Sports equipment for lacrosse and field hockey

STX

Looking to scale alongside growing global markets and competitor consolidation, the premium American manufacturer of lacrosse, field hockey, and ice hockey equipment, partnered with Shero to migrate from Adobe Commerce (Magento) to Shopify, delivering a unified D2C and B2B experience, custom ERP integration, and a refined storefront that reflects the engineering quality of their products.

STX
Provide solutions for industrial safety protection

Justrite

JustRite Safety Group is a leading manufacturer of workplace safety products with roots going back to 1906. The brand partnered with Shero to merge four separate Magento stores into a single multi-store megasite, allowing customers to shop across all brands with one shared cart. Organic traffic doubled almost immediately after launch and continued to grow steadily over the following six months.

Justrite
Luxury wines packaged in cans

Archer Roose

Archer Roose is a wine company known for producing high-quality, sustainably sourced wines in eco-friendly formats like cans and kegs. Their commitment to small, organic, and biodynamic vineyards has helped them stand out in a competitive market. They saw an increase of +18% in email marketing ROAS and 35% improvement in mobile browsing session duration.

Archer Roose
Premium Chocolates

Sarris Candies

Looking to scale beyond a custom .NET platform that had become a ceiling rather than a foundation, the family-owned Pennsylvania institution partnered with Shero to migrate to Shopify Plus, delivering a mobile-first storefront, custom personalization features, and advanced ordering capabilities for both gift buyers and bulk purchasers.

Sarris Candies

If your agency is reporting impressions and click volume as the primary metrics, find out what they are doing with the margin data.

A paid account audit shows what the account is actually doing with your budget before any engagement begins.

Get a quote

How our Shopify PPC management runs

01

Account Audit and Attribution Review

Full audit of existing Google and Meta accounts, conversion tracking accuracy, attribution model setup, and current ROAS breakdown by channel, campaign, and product segment. The audit establishes a baseline before any recommendations are made.

02

Strategy and Budget Allocation

Paid strategy is set based on the audit findings: which channels to prioritize, how to allocate budget across upper and lower funnel, and what structural changes to the account need to happen before budget increases are justified.

03

Campaign Build or Restructure

Campaigns are built or restructured based on the strategy. Feed optimization for Google Shopping. Campaign and ad set structure for Meta. Creative variants prepared and tested from launch.

04

Weekly Optimization and Reporting

Weekly optimization cycle covers bid adjustments, creative rotation, negative keyword updates for Google, audience exclusions for Meta, and budget reallocation based on actual ROAS by segment. Weekly summary shared.

05

Monthly Strategy Review

Monthly report covers ROAS by channel and by product segment, CPA versus target, creative performance, attribution analysis, and recommendations for the following month. Strategy is adjusted based on data, not held to a plan that is not working.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

GEN-Y Hitch

"This has been the most impressive vendor partnership I have experienced. Every meeting felt purposeful, every milestone was clear, and the process was incredibly well-supported from start to finish. Shero delivered a seamless Shopify migration."

Kendra Borkholder

Kendra Borkholder - Operations Support / GEN-Y Hitch

Justrite Safety Group

"The collaboration between us and Shero Commerce on the Justrite multi-store site went beyond what we had hoped for.  They are a terrific partner to work with.  Their team’s dedication to understanding our unique requirements and delivering a high-quality, customized solution has greatly enhanced our online presence. The new website not only showcases our products effectively but also streamlines the shopping experience for our customers. We couldn’t be happier with the results and look forward to working with Shero Commerce on future projects."

Douglas J. Stang

VP of eCommerce / Justrite Safety Group

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana