Shopify Paid Ads Agency

Most specialist paid ads agencies manage the channels they were hired for, in isolation. They optimize Google without visibility into Meta attribution. They optimize Meta without knowing what the Shopify store's checkout conversion rate is. They report on channel level performance without connecting it to gross margin. Shero manages paid acquisition alongside the Shopify store, which means feed performance, site speed, checkout conversion, and paid ROAS are all visible and connected.

No. Shero's paid ads engagements are retainer based, not percentage of spend. An agency paid on a percentage of spend has a financial incentive to recommend budget increases regardless of whether the account can deploy additional spend efficiently. Shero's incentive is account performance. Budget recommendations are made when the account demonstrates it can use additional spend efficiently, not as a default recommendation.

Shero manages Google Ads (Shopping, Search, Performance Max, and YouTube) and Meta Ads (Facebook and Instagram) for Shopify stores. For most Shopify brands, these two platforms represent 90% or more of paid acquisition spend. TikTok Ads management is available for brands where the channel is a fit for the product and audience.

Google Ads, Meta Ads, and GA4 each use different attribution models and attribute the same conversions to different touchpoints. The result is that the sum of attributed conversions across channels often exceeds actual total orders. Shero uses a blended attribution approach: platform reported ROAS for channel level optimization decisions, and a marketing efficiency ratio (total revenue divided by total ad spend) for overall budget allocation decisions. Neither is perfect. Both together produce better decisions than either alone.

A paid audit covers conversion tracking accuracy across Google and Meta, attribution model configuration, current ROAS breakdown by channel and campaign, creative performance by ad set, account structure review for wasted spend signals, feed health for Shopping campaigns, and audience segmentation review for Meta. The output is a prioritized list of changes with expected impact estimates, not a generic recommendations deck.

Campaign structural changes typically take 2 to 4 weeks to reflect in performance data, partly due to Google's Performance Max learning phase and partly due to the lag in attribution windows. Creative changes on Meta can show impact within 1 to 2 weeks. Feed optimization improvements on Google Shopping can affect impression share within days. Setting accurate timeline expectations before the engagement starts prevents the most common source of client agency friction.