eCommerce PPC Agency

Need an eCommerce PPC agency that reports on revenue and new customers from each campaign? We manage Google Shopping, Performance Max, Search, YouTube and Microsoft Ads campaigns along with product feed fixes, conversion tracking and landing page tests, with reporting tied to orders in your store.

Book a Discovery Call Our Work

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

Merchant Center

Product feed fixed before Shopping ads

Google Shopping and Performance Max ads are created from your Merchant Center product feed. We fix disapproved products, missing GTINs and weak titles in the feed before we raise the Google Shopping budget.

+45%

Search impression share for GEN-Y Hitch

We manage GEN-Y Hitch's Google and Meta Ads. Its Search impression share is up 45% over three months against the three before, and its Performance Max click-through rate is up 20%. The GEN-Y Hitch PPC case study has the detail.

Conversions API

Meta tracking that does not rely on the browser

Meta's Conversions API sends purchase events from the server, so ad blockers and browser privacy settings do not hide them. We turn it on through Shopify's Facebook and Instagram app and check that events match real orders in our Meta Ads setup.

Google Partner

Google, Meta and Microsoft Ads management

Shero is a Google Partner. We manage Google Search, Shopping, Performance Max, Display and YouTube, plus Meta Ads on Facebook and Instagram and Microsoft Ads. The platform mix follows where your customers buy.

"The Shero team was quick to share insight on so much I didn't know about paid ad tactics, and they were flexible when we wanted to change approaches on ad campaigns. Overall, I am really grateful for all the help they have been able to provide."

Kara Stalboerger, Digital Marketing Specialist, Chromebook Parts

eCommerce PPC management centered on revenue

Tracking is the first thing we fix. The next two are usually the Shopping feed and the Meta objective. A feed missing attributes gets shown less often, so you end up paying more for the impressions you do win, and a Meta campaign set to optimize for traffic will reliably find you people who click and never buy. All three get sorted before the budget goes up.

Google Search
Google Shopping
Performance Max
Meta Ads
Microsoft Ads
YouTube Ads

Compared on	Shero paid media	A PPC freelancer	Google Ads free support	An in-house media buyer
Conversion tracking you can trust	Gen-Y Hitch: Meta pixel and Google tracking fixed before we scaled spend	Some check tracking first, many start with bids	Helps fix tag setup problems; strategy is yours	Has access, may lack time to audit every tag
A big catalog in Shopping ads	Mack's Prairie Wings: feed split by season, ROAS 6.91 to 9.91 in 15 months	Handles feeds well if they know the catalog	Answers disapproval questions; won't restructure your feed	Knows the products, may not know feed rules
Cost per lead creeping up	Chromebook Parts: cost per lead down nearly 60% in six months	Cuts bids, which can cut volume too	Can't tell you which keywords to target	Tests fixes slowly alongside other work
Google and Meta in one plan	Steps New York: Meta ROAS up 38%, Google cost per purchase down 10%	Often strong on one platform only	Covers Google only	Splits their week across both platforms
How you pay	An audit of your store or accounts, then a proposal. Work on a monthly retainer.	Hourly or a percent of ad spend	Free, inside your Google Ads account	Salary plus ad tool subscriptions

Shero paid media

Conversion tracking you can trust Gen-Y Hitch: Meta pixel and Google tracking fixed before we scaled spend

A big catalog in Shopping ads Mack's Prairie Wings: feed split by season, ROAS 6.91 to 9.91 in 15 months

Cost per lead creeping up Chromebook Parts: cost per lead down nearly 60% in six months

Google and Meta in one plan Steps New York: Meta ROAS up 38%, Google cost per purchase down 10%

How you pay An audit of your store or accounts, then a proposal. Work on a monthly retainer.

Compared with

A PPC freelancer

Conversion tracking you can trust Some check tracking first, many start with bids

A big catalog in Shopping ads Handles feeds well if they know the catalog

Cost per lead creeping up Cuts bids, which can cut volume too

Google and Meta in one plan Often strong on one platform only

How you pay Hourly or a percent of ad spend

Google Ads free support

Conversion tracking you can trust Helps fix tag setup problems; strategy is yours

A big catalog in Shopping ads Answers disapproval questions; won't restructure your feed

Cost per lead creeping up Can't tell you which keywords to target

Google and Meta in one plan Covers Google only

How you pay Free, inside your Google Ads account

An in-house media buyer

Conversion tracking you can trust Has access, may lack time to audit every tag

A big catalog in Shopping ads Knows the products, may not know feed rules

Cost per lead creeping up Tests fixes slowly alongside other work

Google and Meta in one plan Splits their week across both platforms

How you pay Salary plus ad tool subscriptions

01

Coordinated with SEO and email

Paid media compounds when it works alongside SEO and email. We coordinate messaging and landing page strategy across channels so your budget works harder, and you can have SEO, email and paid ads handled by one team.

02

Transparent monthly reporting

Every month you receive a report with ROAS by campaign, cost per acquisition, revenue attributed to paid, and a clear account of what we tested, what won, and what we are doing next. No vanity metrics, no black-box dashboards.

03

Strategy and creative under one roof

Media buying without strong creative is limited. Our team handles ad copy, creative direction and asset production, so there is no handoff between agencies. One team manages the entire marketing campaign.

04

Google Shopping and feed management

Google Shopping performance depends on product feed quality. We manage the feed alongside the campaigns, whatever platform your store is on. Title structure, attribute completeness and category mapping all change your Shopping ROAS. On Shopify? See our Shopify PPC agency page for the Shopify specific setup.

05

Optimized for revenue and ROAS

Click volume and impression share are easy metrics to inflate. We optimize campaigns toward ROAS and cost per acquisition. Every bid strategy, audience, and creative decision is made in service of revenue return.

06

When paid is the wrong answer

We audit and fix your GA4 and platform conversion tracking before any campaign goes live. Bad tracking data produces bad optimization decisions. We will not spend your budget against signals we cannot verify.

Specialty coffee

22.6% to 64.8%email campaign open rate, Feb to Jun 2026

Email + SMSprogram managed by our team

Dillanos Coffee RoastersShopify

Church media

2.2xAI assistant visits, last 90 days vs the 90 before

3.36%conversion rate on AI assistant visits, up from 2.71%

WorshipHouse MediaShopify

Towing equipment

59.63xMeta ROAS in May 2026

+48%may revenue

Gen-Y Hitch PPCShopify

Read the case study

Golf Putters and Gear

Swag Golf

Swag Golf is known for its limited-edition, bold golf gear and lifestyle products with a devoted following. Looking to align their online store with their unapologetic brand identity, the brand partnered with Shero to overhaul their Shopify theme, develop a dedicated evergreen product strategy, and drive stronger conversions. The redesign led to a +28% increase in mobile conversion rate and tripled load speed.

Swag Golf

Canned Wine

Archer Roose

Archer Roose is a wine company known for producing high-quality, sustainably sourced wines in eco-friendly formats like cans and kegs. Their commitment to small, organic, and biodynamic vineyards has helped them stand out in a competitive market. They saw an increase of +18% in email marketing ROAS and 35% improvement in mobile browsing session duration.

Archer Roose

Specialty Coffee

Valentine Coffee Co.

With an existing Shopify build that no longer reflected its premium positioning, the Milwaukee specialty coffee roaster, serving both D2C customers and a growing B2B wholesale base, partnered with Shero to deliver a full design and functionality refresh in 8 to 10 weeks ahead of the holiday season. The project included a refined dark-mode aesthetic, native RoasterTools integration, and a B2B wholesale flow integrated into the storefront.

Valentine Coffee Co.

Musical Instruments

Alto Music

Alto Music, a longtime music retailer with loyal customers, collaborated with Shero to switch from Magento 2 to Shopify. They successfully maintained their popular Altobucks loyalty program while moving to a more user-friendly and cost-efficient platform. The transition ensured all loyalty benefits remained intact, and they achieved a 40% reduction in ongoing maintenance expenses.

Alto Music

Tracking set up before we spend

Bad tracking wastes ad budget, so we check GA4, pixels and conversion events before the first campaign goes live.

GA4 and pixels
Meta, Google and TikTok events checked against real orders.
Feeds
Product feeds cleaned for Google Shopping and Meta catalogs.
Attribution
One view of what each channel brings in.
Reporting
Monthly report tied to revenue and margin.

Want a PPC audit?

Tell us your platform mix and monthly ad spend.

Get a Paid Media Audit

01

Account audit
We review your Google, Meta and Microsoft Ads accounts for structure, wasted spend and conversion tracking accuracy.
02

Feed fixes
We fill missing Shopping feed attributes, fix product titles and clear disapprovals in Merchant Center.
03

Tracking check
We compare platform revenue with Shopify orders and fix Meta Conversions API and Google enhanced conversions.
04

Campaign setup
We restructure campaigns by margin and buyer type and brief creative for each channel.
05

Weekly management
We adjust bids, budgets and search terms weekly and report revenue against Shopify orders monthly.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

01

What does an eCommerce PPC agency manage?

02

How quickly can I expect results from paid media?

03

What budget do I need to get started?

04

How do you measure eCommerce PPC performance?

05

Do you manage the creative for ads or just the media buying?

06

Do you only manage PPC for Shopify stores?

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"I wanted to take a moment to thank you all for a very successful launch! I know there was a lot of great work put in by everyone to make this happen. Our accounting and sales teams are thrilled to have this functionality working, and that means our customers are also taking full advantage of these enhancements. We appreciate the partnership in the development and testing, and are looking forward to more enhancements in the future."

Bren Rafaelly

Head of Digital Transformation / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business."

James McKenna

Senior Commerce & CX Manager / STX

Memphis Drum Shop

"Working with the Shero team was professional, efficient, and inspiring. The Shero development team was extremely competent and provided solid solutions for our needs, as well as addressing any bugs or issues that arose during the process. Working with Shero exclusively through video technology was a new concept for our team that forced us to embrace modern methods of communication that will likely benefit our future relationships and business endeavors."

Shaun Carman

eCommerce Manager / Memphis Drum Shop

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email

[email protected]

Locations

New York • London • Helsinki • Tirana

eCommerce PPC Agency

eCommerce PPC management centered on revenue