Omnichannel Marketing Strategy for eCommerce

Three agencies report a great month, but your revenue hasn't budged. Nobody is lying; your paid, email, and SEO teams are simply double-counting the same customer because their dashboards can't see each other's touchpoints. We analyze the entire user journey across all channels, even the ones we don't manage, to report what your business actually earned.

Book a Discovery Call Our Work
Logo STX
Logo Benchmade
Invisible Bead Extensions logo
Painful Pleasures Logo
Shopify Platinum Partner

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

One view

Attribution agreed before anyone reports against it

Platform-reported numbers are each generous in their own direction, and adding them together produces a figure larger than the revenue. We agree an attribution model and a reporting source at the start so monthly conversations are about what to do next rather than whose number is right.

Full mix

We ask about the channels we do not manage

A paid account can be run well and still underperform because a promotion went out by email the same morning, or because a merchandising change buried the products the ads point at. We ask for the full calendar even when our scope is one channel, because the context changes what the numbers mean.

16+

Years running eCommerce marketing

We have worked across paid, SEO, email, social and CRO for eCommerce brands since 2010, which is long enough to have seen most of the ways channels quietly undercut each other. The pattern recognition is the part that is hard to hire for.

98%

Client Retention

98% of our clients stay with us after their first project closes. A strategy that spans channels only pays off once there is enough history behind it to tell a seasonal dip from a real problem.

Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their support and solutions have been game changers for our business.

James McKenna, Senior Commerce and CX Manager, STX

What omnichannel strategy covers

A read on the full customer journey, an attribution model everyone works from, one promotional calendar across channels, and a quarterly plan that says where budget and effort go next. It applies whether we run every channel or one of them.

  • Customer journey mapping across channels
  • Attribution model and reporting source
  • Shared promotional calendar
  • Budget allocation across channels
  • Quarterly planning and review
  • Coordination with in-house teams and other agencies

Why brands bring us the whole picture

Channel teams optimize for channel metrics because that is what they are measured on, and the result is six teams each hitting target while the business grows slower than any of their reports suggest. The fix is a single view of the customer and one set of numbers everyone argues from.

01

The journey mapped before the channels are judged

A customer sees an ad, searches the brand, checks Instagram, signs up for email and buys three weeks later from a campaign. Each touch is credited differently depending on which dashboard you open. We map the real path first so the reporting has something true to measure against.

02

One promotional calendar across every channel

Discount codes going out by email while paid runs full price, or a launch that social knew about and the ads team did not, cost more than any bidding mistake. One calendar removes the category of problem entirely.

03

Channels used as inputs to each other

Search queries tell you what the product pages should say. Organic posts that perform without spend tell you what the paid creative should be. Conversion findings improve the pages every channel sends traffic to. We route those findings between channels rather than letting each team keep its own.

04

We work with your other agencies rather than around them

Brands rarely consolidate everything at once, and a strategy that only works if we run all of it is not a strategy. Where we hold one channel, such as paid media, we share what we are seeing and ask the same of whoever holds the others.

05

Budget moved on business outcome, not channel performance

A channel can post its best month on record and still be the wrong place for the next dollar. Quarterly reviews look at cost per acquired customer and contribution across the mix, then move budget accordingly, which sometimes means cutting a channel that is performing.

06

The same strategy whether we run one channel or all of them

Engagements usually start with a single service and widen from there. The strategy layer works the same either way, and brands that eventually consolidate into our full marketing team keep the plan they already had rather than starting again.

Our Work

View All
Sports equipment for lacrosse and field hockey

STX

Looking to scale alongside growing global markets and competitor consolidation, the premium American manufacturer of lacrosse, field hockey, and ice hockey equipment, partnered with Shero to migrate from Adobe Commerce (Magento) to Shopify, delivering a unified D2C and B2B experience, custom ERP integration, and a refined storefront that reflects the engineering quality of their products.

STX
Specialty coffee roasting (D2C and B2B)

Valentine Coffee Co.

With an existing Shopify build that no longer reflected its premium positioning, the Milwaukee specialty coffee roaster, serving both D2C customers and a growing B2B wholesale base, partnered with Shero to deliver a full design and functionality refresh in 8 to 10 weeks ahead of the holiday season. The project included a refined dark-mode aesthetic, native RoasterTools integration, and a B2B wholesale flow integrated into the storefront.

Valentine Coffee Co.
Drums and percussion instruments

Memphis Drum Shop

Memphis Drum Shop is a premier destination for drummers, offering a vast selection of drums, cymbals, and percussion instruments. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify with seamless ERP integration and 3 custom browsing features. They saw an increase of +22% in average session duration after launch.

Memphis Drum Shop
Premium milled golf putters & golf accessories

Swag Golf

Swag Golf is known for its limited-edition, bold golf gear and lifestyle products with a devoted following. Looking to align their online store with their unapologetic brand identity, the brand partnered with Shero to overhaul their Shopify theme, develop a dedicated evergreen product strategy, and drive stronger conversions. The redesign led to a +28% increase in mobile conversion rate and tripled load speed.

Swag Golf

If every channel report is positive and the revenue line is flat, the reports are the problem.

Tell us which channels you run, who runs them, and what each one claims it produced last quarter. We will show you where the same customer is being counted more than once.

Book a Discovery Call

How an omnichannel engagement runs

01

Journey and channel mapping

We document who runs what, what each channel is measured on, and the path customers actually take before buying.

02

Attribution and reporting source

One model and one source of truth agreed, so the monthly review is not an argument between platform dashboards.

03

Shared calendar

Promotions, launches and campaigns go on one calendar that every channel works from, including teams outside our scope.

04

Quarterly plan and budget allocation

Where the budget and the effort go next quarter, with the reasoning written down so it can be revisited.

05

Monthly and quarterly review

Monthly on performance, quarterly on allocation. Channels get added, cut or rebalanced against business outcome rather than their own metrics.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

Invisible Bead Extensions®

Working with Shero Commerce on our migration from WordPress to Shopify was honestly such a pleasant experience. We’d been on WordPress for five years with tons of content and very specific styling, and moving all of it into one cohesive Shopify site was no small feat — this was a genuinely complex, highly technical migration. But they pulled it off on deadline with zero errors and zero issues. Their team showed up with everything we needed: a project manager, multiple developers, marketing leads, email specialists, and CRO experts, all coordinated through dedicated meetings and a real task management system. They also designed several high impact conversion pages so our digital presence didn’t just function better — it looked beautiful too. Since migrating, we’ve seen an increase in revenue thanks to having one simplified, cohesive platform. I’m so grateful for how seamlessly they executed this, and I’d recommend Shero Commerce to anyone facing a migration like ours.​​​​​​​​​​​​​​​​“

Jasmine Hadjis

CEO, IBE / Invisible Bead Extensions®

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

Justrite Safety Group

"The collaboration between us and Shero Commerce on the Justrite multi-store site went beyond what we had hoped for.  They are a terrific partner to work with.  Their team’s dedication to understanding our unique requirements and delivering a high-quality, customized solution has greatly enhanced our online presence. The new website not only showcases our products effectively but also streamlines the shopping experience for our customers. We couldn’t be happier with the results and look forward to working with Shero Commerce on future projects."

Douglas J. Stang

VP of eCommerce / Justrite Safety Group

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana