Camera Source

Camera Source is a Wisconsin-based manufacturer and supplier of high-quality backup camera systems for automotive, agricultural, and commercial applications, with a loyal D2C and B2B customer base built over more than 15 years in business.

Looking to scale beyond a self-hosted Adobe Commerce (Magento) setup that had become operationally heavy, the brand partnered with Shero to migrate to Shopify, delivering a native B2B dealer portal, a custom Vehicle Fitment Search, and a faster, more flexible storefront for both retail customers and dealers.

Platform Migration Custom Development B2B eCommerce SEO Migration
Sector Backup camera systems for automotive, agricultural, and commercial use
What we did Migration from Adobe Commerce (Magento) to Shopify
Technology Shopify
View project View Site
The Ask

Camera Source had outgrown self-hosted Magento. They needed a partner that could deliver a complex migration without losing any of the 59,000+ customers or 82,000+ historical orders, while building a proper B2B dealer experience natively on Shopify. The wishlist was specific. A unified B2C and B2B storefront. Lower operational overhead. A faster site. Native B2B functionality without expensive custom modules. And a migration that preserved hard-won SEO equity.

Challenges on Magento

Camera Source provided us with the following issues that would need to be overcome during the migration:

  • High operational costs from self-hosted Magento infrastructure
  • Limited native B2B functionality, requiring heavy custom extensions
  • Slow site speed that no longer met modern customer expectations
  • Difficulty integrating third-party apps and rolling out new functionality
  • A slow, unintuitive process for updating content and page templates
  • Increasing long-term TCO from upgrade cycles, security patches, and server management
Finding the Solution

Shero recommended Shopify for its lower total cost of ownership, mature native B2B features (company catalogs, payment terms, magic-link login), and an OS 2.0 theming system that would let the Camera Source team launch campaigns and update content without dev time. Shopify's hosted infrastructure also removed the security-patching and server-management burden Magento had been imposing year on year.

Bringing it to Life

Shero migrated more than 59,000 customers and 82,000+ historical orders from Magento to Shopify with no data loss. We built a complete dealer portal on Shopify's native B2B features, including five custom price catalogs mapped from legacy Magento customer groups, NET payment terms, company structures, PO number and PO file uploads at checkout, and Quotify-powered quote requests. A custom, API-driven Vehicle Fitment Search hosted on Vercel removed a platform limitation and gave customers a faster path to the right product. A sleek Dual Login System lets B2C customers use a traditional password while B2B dealers authenticate via passwordless magic link.

Overcoming Challenges

A migration at this scale needed every bit of historical equity preserved, so we built a comprehensive 301 redirect strategy to absorb Magento's multiple-URLs-per-page structure cleanly. Screaming Frog crawls of both legacy and new URLs validated that metadata, content, and internal linking transferred accurately. We optimized the XML sitemap, configured canonical and pagination tags, implemented extensive structured data (Organization, Product, FAQ, Breadcrumb, Blog, Website), and migrated GA4, GTM data layers, and pixel tracking so reporting continued without disruption from day one.

The Impact
TCO
Reduced TCO vs Magento
SEO
Rising SEO clicks and impressions since launch
All Green
All Green Core Web Vitals since launch

Camera Source now operates on a modern Shopify storefront built for both D2C and B2B. Native B2B functionality, a custom fitment search, and a comprehensive SEO migration give customers and dealers a frictionless path to purchase, while internal teams can launch campaigns, update content, and manage merchandising without engineering bottlenecks.

The breakdown

  • A full platform migration of more than 59,000 customers and 82,000+ historical orders with no data loss
  • A complete dealer portal on Shopify's native B2B features, with five custom price catalogs, NET terms, and company structures
  • A custom, API-driven Vehicle Fitment Search hosted on Vercel
  • A Dual Login System with passwords for B2C and magic-link authentication for B2B
  • PO Number field and PO file upload at checkout for B2B customers
  • A multi-level Mega Menu and custom breadcrumb implementation
  • A comprehensive 301 redirect strategy and SEO migration that preserved organic equity
  • Extensive structured data across Organization, Product, FAQ, Breadcrumb, Blog, and Website schemas
  • Reduced operational overhead and lower long-term TCO

Since launch, Camera Source has seen both clicks and impressions rise in Google Search Console even as the wider ecommerce sector has trended the other way, with Core Web Vitals sitting comfortably in the green from day one.

View More Case Studies

Shero Commerce client portfolio group
Platform Migration Custom Development Personalization SEO Migration

Sarris Candies

Looking to scale beyond a custom .NET platform that had become a ceiling rather than a foundation, the family-owned Pennsylvania institution partnered with Shero to migrate to Shopify Plus, delivering a mobile-first storefront, custom personalization features, and advanced ordering capabilities for both gift buyers and bulk purchasers.
Rectangle 108 4
Integrations Platform Migration Shopify

Alto Music

Alto Music, a longtime music retailer with loyal customers, collaborated with Shero to switch from Magento 2 to Shopify. They successfully maintained their popular Altobucks loyalty program while moving to a more user-friendly and cost-efficient platform. The transition ensured all loyalty benefits remained intact, and they achieved a 40% reduction in ongoing maintenance expenses.

Rectangle 108 1
Store Redesign CRO & Optimization Custom Development Retention Marketing

Swag Golf

Swag Golf is known for its limited-edition, bold golf gear and lifestyle products with a devoted following. Looking to align their online store with their unapologetic brand identity, the brand partnered with Shero to overhaul their Shopify theme, develop a dedicated evergreen product strategy, and drive stronger conversions. The redesign led to a +28% increase in mobile conversion rate and tripled load speed.
Rectangle 108 9
Shopify Shopify Development Shopify Support

Painful Pleasures Migration to Shopify

Discover how Shero Commerce rescued and completed a stalled Magento to Shopify migration for Painful Pleasures, delivering complex B2B pricing, bulk ordering, customer data migration, and custom store credits. reducing costs and eliminating ongoing site headaches.