Email Marketing

Want email and SMS flows that turn first-time Shopify buyers into repeat customers? Shero sets up Klaviyo welcome, abandoned cart, browse, post-purchase and win-back flows from your Shopify data, plus segmented campaigns, SMS and reporting on revenue per recipient.

Book a Discovery Call Our Work

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

+18%

Email marketing ROAS for Archer Roose

Archer Roose sells canned wine on Shopify. After we redesigned the store on Shopify 2.0, email marketing ROAS went up 18%, and Archer Roose case study has the details.

0.3%

Spam complaint limit for Gmail and Yahoo

Since February 2024, Gmail and Yahoo require bulk senders to keep spam complaints under 0.3%, authenticate with SPF, DKIM and DMARC, and offer one-click unsubscribe. We set up that authentication in Klaviyo before the first campaign goes out.

Klaviyo

The flows we set up first

We start every Klaviyo account with the welcome, abandoned cart, browse abandonment and post-purchase flows. They send automatically when a shopper acts, and our Klaviyo integration passes Shopify order and product data into each one.

SMS

Text messages from the same customer list

We set up SMS in Klaviyo on the same profiles and segments as email, so a shopper who opened today's email is not texted the same offer an hour later. A retention marketing audit shows how your email and SMS work together today.

This has been the most impressive vendor partnership I have experienced. Every meeting felt purposeful, every milestone was clear, and the process was incredibly well-supported from start to finish.

Kendra Borkholder, Operations Support, GEN-Y Hitch

Email marketing aimed at your store's revenue gaps

Most eCommerce stores have the same problems: an abandoned cart flow that was set up at launch and never touched, a welcome series that sends the same discount to every new subscriber, and monthly campaigns that go to the full list regardless of purchase history. We find those gaps and fix the costliest first.

Klaviyo
Email Flows
SMS Marketing
Audience Segmentation
A/B Testing
Campaign Management

Compared on	Shero email marketing	A Klaviyo freelancer	Klaviyo's own onboarding	An in-house email marketer
Leaving Mailchimp for Klaviyo	College Traditions: moved from Mailchimp with welcome, abandoned checkout, browse and post-purchase flows live in Klaviyo	Can move lists; rebuilding flows takes extra hours	Paid onboarding packages help set up the account	Learns Klaviyo on the job during the switch
Inbox placement as the list grows	Sender authentication and list cleanup set up in Klaviyo before the first send	Handles sends; list hygiene is often an afterthought	Gives deliverability tools and guides your team applies	Watches spam rates if they know where to look
Proof email drove the sales	Flow and campaign revenue reported every month in Klaviyo and GA4	Reports opens and clicks more than revenue	Shows attributed revenue using its own window settings	Reports to you while grading their own work
A tired list that stopped clicking	Segments rebuilt from Shopify order history for first-time, repeat and lapsed buyers	Sends to the whole list to hit volume	Segment tools are included; the plan is yours	Weekly campaigns eat the time, list cleanup waits
How you pay	An audit of your store or accounts, then a proposal. Work on a monthly retainer.	Hourly, or a flat monthly fee	Package price on top of your Klaviyo plan	Salary, benefits and training

Shero email marketing

Leaving Mailchimp for Klaviyo College Traditions: moved from Mailchimp with welcome, abandoned checkout, browse and post-purchase flows live in Klaviyo

Inbox placement as the list grows Sender authentication and list cleanup set up in Klaviyo before the first send

Proof email drove the sales Flow and campaign revenue reported every month in Klaviyo and GA4

A tired list that stopped clicking Segments rebuilt from Shopify order history for first-time, repeat and lapsed buyers

How you pay An audit of your store or accounts, then a proposal. Work on a monthly retainer.

Compared with

A Klaviyo freelancer

Leaving Mailchimp for Klaviyo Can move lists; rebuilding flows takes extra hours

Inbox placement as the list grows Handles sends; list hygiene is often an afterthought

Proof email drove the sales Reports opens and clicks more than revenue

A tired list that stopped clicking Sends to the whole list to hit volume

How you pay Hourly, or a flat monthly fee

Klaviyo's own onboarding

Leaving Mailchimp for Klaviyo Paid onboarding packages help set up the account

Inbox placement as the list grows Gives deliverability tools and guides your team applies

Proof email drove the sales Shows attributed revenue using its own window settings

A tired list that stopped clicking Segment tools are included; the plan is yours

How you pay Package price on top of your Klaviyo plan

An in-house email marketer

Leaving Mailchimp for Klaviyo Learns Klaviyo on the job during the switch

Inbox placement as the list grows Watches spam rates if they know where to look

Proof email drove the sales Reports to you while grading their own work

A tired list that stopped clicking Weekly campaigns eat the time, list cleanup waits

How you pay Salary, benefits and training

01

Made for eCommerce, not general marketing

Our email work is designed around eCommerce behavior: purchase history, browse abandonment, replenishment cycles, and loyalty. We have managed email programs for brands in apparel, food, beauty, B2B, and sporting goods.

02

Email and SMS managed together

Email and SMS work best when they are coordinated, different messages, same strategy, no overlap in timing. Paid media is also available for brands that want all acquisition and retention channels managed from one team.

03

We audit before development starts

Every engagement starts with an audit of your current flows, list health, deliverability, and segmentation gaps. We prioritize the work that generates revenue fastest, not the work that looks most impressive.

04

Revenue attribution, not vanity metrics

We track email-attributed revenue, flow conversion rates, and repeat purchase rate, not just open rates. Klaviyo connects directly to your Shopify store so every number ties back to actual sales.

05

Strategy and execution under one roof

We handle planning, copywriting, design, development, and reporting, with no handoffs to a production vendor. You speak with the strategists, designers and developers doing the work, with no account layers, and you can have a shared Slack channel with your dedicated team.

06

Klaviyo specialists, not generalists

Shero's email team works primarily in Klaviyo for eCommerce. Every flow, segment, and campaign is set up for revenue attribution, not open rate. Marketing automation across Klaviyo and other platforms is managed alongside email so channels compound and do not conflict.

Specialty coffee

22.6% to 64.8%email campaign open rate, Feb to Jun 2026

Email + SMSprogram managed by our team

Dillanos Coffee RoastersShopify

Wine

+18%email marketing ROAS

Rechargecustom subscription widget built for the new theme

Archer RooseShopify

Read the case study

Canned Wine

Archer Roose

Archer Roose is a wine company known for producing high-quality, sustainably sourced wines in eco-friendly formats like cans and kegs. Their commitment to small, organic, and biodynamic vineyards has helped them stand out in a competitive market. They saw an increase of +18% in email marketing ROAS and 35% improvement in mobile browsing session duration.

Archer Roose

Specialty Coffee

Valentine Coffee Co.

With an existing Shopify build that no longer reflected its premium positioning, the Milwaukee specialty coffee roaster, serving both D2C customers and a growing B2B wholesale base, partnered with Shero to deliver a full design and functionality refresh in 8 to 10 weeks ahead of the holiday season. The project included a refined dark-mode aesthetic, native RoasterTools integration, and a B2B wholesale flow integrated into the storefront.

Valentine Coffee Co.

Golf Putters and Gear

Swag Golf

Swag Golf is known for its limited-edition, bold golf gear and lifestyle products with a devoted following. Looking to align their online store with their unapologetic brand identity, the brand partnered with Shero to overhaul their Shopify theme, develop a dedicated evergreen product strategy, and drive stronger conversions. The redesign led to a +28% increase in mobile conversion rate and tripled load speed.

Swag Golf

Premium Chocolates

Sarris Candies

Sarris Candies is a family-owned Pennsylvania chocolate maker known for personalized chocolate bars, custom cakes, and gift assortments. Having outgrown its custom .NET platform, the brand moved to Shopify Plus with Shero for a mobile-first storefront, custom personalization, and ordering options for gift buyers and bulk purchasers. With every high-traffic page manually redirected, organic search recovered and grew past pre-migration levels, with Core Web Vitals in the green from launch.

Sarris Candies

Tracking set up before we spend

Bad tracking wastes ad budget, so we check GA4, pixels and conversion events before the first campaign goes live.

GA4 and pixels
Meta, Google and TikTok events checked against real orders.
Feeds
Product feeds cleaned for Google Shopping and Meta catalogs.
Attribution
One view of what each channel brings in.
Reporting
Monthly report tied to revenue and margin.

Want an email audit?

Tell us your platform and your biggest email challenge.

Get an Email Audit

01

Klaviyo audit
We review your flows, segments, signup forms, deliverability and revenue per recipient in Klaviyo.
02

Flow rebuild
We rebuild out-of-date flows with current offers and separate paths for new and returning customers.
03

Segments
We create segments from Shopify order history, like first-time buyers, repeat buyers and lapsed customers.
04

Campaign calendar
We plan campaigns around launches, seasons and stock, with copy and design written for each segment.
05

Revenue reporting
We report flow and campaign revenue in Klaviyo and GA4 each month and test subject lines and offers.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

01

How quickly can I expect results from email marketing?

02

What platforms do you work with?

03

Do you handle strategy, copy, and design or just one of those?

04

What flows do you set up first?

05

How do you measure success?

06

Can you also help with SMS marketing?

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"I wanted to take a moment to thank you all for a very successful launch! I know there was a lot of great work put in by everyone to make this happen. Our accounting and sales teams are thrilled to have this functionality working, and that means our customers are also taking full advantage of these enhancements. We appreciate the partnership in the development and testing, and are looking forward to more enhancements in the future."

Bren Rafaelly

Head of Digital Transformation / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business."

James McKenna

Senior Commerce & CX Manager / STX

Memphis Drum Shop

"Working with the Shero team was professional, efficient, and inspiring. The Shero development team was extremely competent and provided solid solutions for our needs, as well as addressing any bugs or issues that arose during the process. Working with Shero exclusively through video technology was a new concept for our team that forced us to embrace modern methods of communication that will likely benefit our future relationships and business endeavors."

Shaun Carman

eCommerce Manager / Memphis Drum Shop

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email

[email protected]

Locations

New York • London • Helsinki • Tirana

Email Marketing

Email marketing aimed at your store's revenue gaps