Social Media Design for eCommerce Brands

The calendar is agreed, the pillars are written, and then week two arrives and there is nothing to post because nobody made the assets. Social strategy stalls on production more often than it stalls on ideas. We design the carousels, statics, Stories and campaign assets the calendar needs, and we build them as a template system so your team can keep publishing without coming back to us for every post.

Book a Discovery Call Our Work
Swag logo
Archer Roose Logo
Clore Logo
Invisible Bead Extensions logo

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Shopify Platinum Partner

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

Your brand

Creative built from the brand

Organic social works when a post sounds like you and not like your category. We design from the brand’s story, its products and the way it already talks to customers, so the feed could not be swapped onto a competitor without anyone noticing. Finished work is handed over editable, so your team can keep publishing between campaigns.

One system

Consistent with the store, the ads and the email

Social creative that reads as a different brand from the one on the website and in the inbox undoes the recognition you paid to build. We design social against the same brand system as the storefront and the email program, so a customer who sees all three reads them as one company.

65+

Team members

Our designers sit with the strategists, developers and media buyers rather than in a separate studio. A campaign gets its social assets, its ad creative and its landing page from people who have been in the same conversation.

500+

Projects delivered

We have delivered over 500 projects for eCommerce brands since 2010. What makes a social program hold up is knowing which parts a client team will realistically maintain after the campaign ends, and that only gets learned by handing work over and watching what survives.

We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them.

Matt Kaminsky, Co-founder and Managing Director, Swag Golf

What we design

Before we design a single post, we work out what makes your brand different and what your audience responds to. Then we design static posts, carousels, Stories, Reels covers, campaign assets and the templates behind them, each one sized for the platform it goes on.

Every brand has the same formats, the same tools and the same feed. Design is what makes people stop on yours, and that comes from knowing how your audience scrolls, stops and buys.

  • Static posts and carousels
  • Stories and Reels covers
  • Campaign and launch assets
  • Editable template sets
  • Platform resizing and adaptation
  • Brand consistency across channels

UX and creative design: your options compared

How Shero compares with a freelance designer, a Theme Store theme and an in-house designer.

Compared on Shopify UX and design agencyA freelance designerA Theme Store themeAn in-house designer
Time on site Archer Roose: mobile session duration up 35%Strong visuals, results rarely trackedSame layout many other stores useCan track it if analytics are set up
A brand fans already know Benchmade's relaunch kept the brand integrity its following expectsGood at visual identityFonts and colors, within the theme's limitsOwns the brand day to day
Browsing a big catalog Memphis Drum Shop: 3 custom browsing features builtUsually page mockups onlyStandard filters and collection gridsNeeds developer help to build it
Accessibility Color contrast, focus states and keyboard use checked in designVaries by designerMust score 90+ on Lighthouse accessibility to be listedDepends on their training
How you pay A fixed price per project, agreed before work starts. Support on a monthly retainer.Per project or hourlyA one-time theme feeSalary, plus design tools
Shopify UX and design agency
Time on site Archer Roose: mobile session duration up 35%
A brand fans already know Benchmade's relaunch kept the brand integrity its following expects
Browsing a big catalog Memphis Drum Shop: 3 custom browsing features built
Accessibility Color contrast, focus states and keyboard use checked in design
How you pay A fixed price per project, agreed before work starts. Support on a monthly retainer.

Compared with

A freelance designer

Time on site Strong visuals, results rarely tracked
A brand fans already know Good at visual identity
Browsing a big catalog Usually page mockups only
Accessibility Varies by designer
How you pay Per project or hourly

A Theme Store theme

Time on site Same layout many other stores use
A brand fans already know Fonts and colors, within the theme's limits
Browsing a big catalog Standard filters and collection grids
Accessibility Must score 90+ on Lighthouse accessibility to be listed
How you pay A one-time theme fee

An in-house designer

Time on site Can track it if analytics are set up
A brand fans already know Owns the brand day to day
Browsing a big catalog Needs developer help to build it
Accessibility Depends on their training
How you pay Salary, plus design tools

Why brands bring social design to us

Agencies tend to hand over beautiful one-off assets and no way to make the next fifty. We design for the second month as much as the first, which means the template system matters more than any individual post in the deck.

01

Editable templates, not just finished files

A campaign set that cannot be updated by your team becomes a dependency every time a product changes. We build the templates alongside the assets and hand them over with the files, so routine updates stay in house.

02

Sized for each platform rather than stretched to fit

A carousel designed at 4:5 and reposted as a Story crops the headline off. Each asset gets built for where it is going, including the safe areas that platform interfaces cover up.

03

Rooted in your brand

A brand workshop, in person or remote, pins down your positioning, your voice and what you offer that others don't. Our design and UX team builds the template system to carry that, with the same type, color and layout rules as your storefront.

04

Design that answers to a content plan

Assets made without a plan behind them produce a feed that looks good post by post and says nothing as a whole. Where we also run the organic social strategy, the design brief comes from the pillars rather than from a list of dimensions.

05

Built to produce at the volume a calendar needs

A monthly calendar needs assets in the dozens, not the handful a brand refresh produces. Our scope is set by the posting cadence so production keeps pace with publishing instead of falling a week behind it.

06

Launch and seasonal campaigns handled end to end

Product launches and seasonal pushes need the whole set at once: feed posts, Stories, covers and the paid cutdowns. We produce them together so the campaign goes out looking like one campaign.

Marketing results

Numbers from client stores we have worked with.

View all case studies

Specialty coffee

22.6% to 64.8%email campaign open rate, Feb to Jun 2026
Email + SMSprogram managed by our team
Dillanos Coffee RoastersShopify

Church media

33 to 92orders from AI assistants, last 90 days vs the 90 before
2,738AI assistant visits, up from 1,218
WorshipHouse MediaShopify

Wine

+18%increase in email marketing ROAS
35%improvement in mobile browsing session duration
Archer RooseShopify
Read the case study

Our Work

View All
Premium milled golf putters & golf accessories

Swag Golf

Swag Golf is known for its limited-edition, bold golf gear and lifestyle products with a devoted following. Looking to align their online store with their unapologetic brand identity, the brand partnered with Shero to overhaul their Shopify theme, develop a dedicated evergreen product strategy, and drive stronger conversions. The redesign led to a +28% increase in mobile conversion rate and tripled load speed.

Swag Golf
Luxury wines packaged in cans

Archer Roose

Archer Roose is a wine company known for producing high-quality, sustainably sourced wines in eco-friendly formats like cans and kegs. Their commitment to small, organic, and biodynamic vineyards has helped them stand out in a competitive market. They saw an increase of +18% in email marketing ROAS and 35% improvement in mobile browsing session duration.

Archer Roose
Well-known American knife manufacturer

Benchmade

For more than three decades, Benchmade has been known for producing high-quality knives for everyday carry, hunting, rescue, and outdoor use. Launched on Magento Commerce Cloud in 2018, the brand partnered with Shero to expand online amid rising outdoor consumer demand. Since then, they have seen: +100% revenue growth, +68% transaction growth after relaunch, and a +20% increase in average order value.

Benchmade
Body jewelry and tattoo supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on. They reduced ongoing maintenance costs and eliminated urgent site issues that had previously caused headaches by 40%.

Painful Pleasures

Designed around how your customers shop

Every design decision is checked against what your customers need and how they shop on mobile.

  • Mobile first

    Designed for the phone, where most of your sessions happen.

  • Built in Shopify

    Designs made as Shopify sections, so what you approve is what goes live.

  • Brand system

    Type, color and components your team can reuse.

  • Tested

    Key templates checked for speed and conversion before launch.

The reason a content calendar slips is almost never the plan. It is that nobody made the assets.

Tell us your posting cadence and the platforms you publish on. We will come back with what the template system needs to cover and what the monthly production volume looks like.

Book a Discovery Call

Process

How social media design works

We design the assets your social calendar needs and build them as templates your team can reuse.

  1. 01

    Brand review

    We review your brand guidelines and current posts for each platform you use.

  2. 02

    Template system

    We design carousel, static and Story templates in your design tool with clear rules for type and color.

  3. 03

    Monthly assets

    We produce the month's posts from the calendar using those templates.

  4. 04

    Launch sets

    We design full asset sets for product launches and sales across every format.

  5. 05

    Handover

    Your team gets the template files and a short guide so they can make posts without us.

Who works on your account

Meet the Team

Related services

Shopify design services by need

Design, conversion and development services.

Design

New design or redesign.

Conversion

Pages that convert better.

Build

Turn the design into a store.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

Cloré Beauty Supply

"Working with Shero Commerce on our Shopify project was an absolute pleasure. Their team demonstrated exceptional expertise and professionalism throughout the entire process. They seamlessly transformed our vision into a stunning and user-friendly online store. Since the launch, our website has been stable, and we couldn’t be happier with the results. We highly recommend Shero Commerce for any Shopify project!"

Clemens Kim

COO / Cloré Beauty Supply

Invisible Bead Extensions®

"Working with Shero Commerce on our migration from WordPress to Shopify was honestly such a pleasant experience. We’d been on WordPress for five years with tons of content and very specific styling, and moving all of it into one cohesive Shopify site was no small feat, this was a genuinely complex, highly technical migration. But they pulled it off on deadline with zero errors and zero issues. Their team showed up with everything we needed: a project manager, multiple developers, marketing leads, email specialists, and CRO experts, all coordinated through dedicated meetings and a real task management system. They also designed several high impact conversion pages so our digital presence didn’t just function better, it looked beautiful too. Since migrating, we’ve seen an increase in revenue thanks to having one simplified, cohesive platform. I’m so grateful for how seamlessly they executed this, and I’d recommend Shero Commerce to anyone facing a migration like ours."

Jasmine Hadjis

CEO, IBE / Invisible Bead Extensions®

Painful Pleasures

"Our journey from Magento to Shopify was riddled with complexities and challenges. With a vast catalog and intricate B2B logic, we needed expertise that could navigate through these intricacies. Shero Commerce was our beacon. They not only provided innovative solutions but also utilized their vast Magento knowledge to bridge gaps in Shopify’s native features. Now, our platform is seamless, our costs are reduced, and the headaches are a thing of the past. A heartfelt thank you to the Shero team!"

Patrick Rice

CEO / Painful Pleasures

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana