Shopify Store Redesign for Established Brands

A redesign that starts with visuals usually moves the same problems onto a new theme. We start with a UX audit to find where shoppers drop off, then redesign the pages and flows that affect revenue.

Book a Discovery Call Our Work

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

+18%

Email marketing ROAS at Archer Roose after the redesign

Archer Roose worked with us on a Shopify 2.0 redesign focused on mobile UX. Its email marketing ROAS rose 18% after the redesign.

+40%

Faster page loads for Regal Cinemas than on its Magento stores

Regal Cinemas moved its two stores from Magento to Shopify with new designs and themes, and its pages now load 40% faster than before.

+32%

Google clicks in the 12 weeks after Camera Source moved to Shopify

Camera Source's Google clicks rose 32% in the 12 weeks after its move from Magento to Shopify, compared with the 12 weeks before. A 301 redirect map covered its old URLs and its old domain before launch.

301

Redirects for any URL the redesign changes

A redesign often changes collection names and page URLs. We keep existing URLs where we can and redirect the rest with 301s, so search rankings and old links keep working after launch.

Working with Shero Commerce on our Shopify project was an absolute pleasure. Their team demonstrated exceptional expertise and professionalism. They transformed our vision into a stunning and user-friendly online store. Since launch, our website has been stable.

Clemens Kim, COO, Clore Beauty Supply

What a Shopify store redesign involves

A redesign for an established Shopify store is different from setting up a new store. Existing SEO rankings, URL structures, and redirect maps must be preserved. Analytics history must be maintained across GA4. High-converting pages must be identified before anything changes. The audit determines which pages need a full redesign, which need targeted improvements, and which should not be touched.

UX audit before any redesign work begins: heatmaps, session recordings, and GA4 funnel analysis
Product page redesign for mobile conversion: add-to-cart placement, trust signals, and image performance
Collection page and navigation redesign for product discovery
Homepage redesign while preserving existing SEO signals and URL structure
Checkout flow redesign using Shopify Checkout Extensibility
Core Web Vitals and page speed improvement alongside visual redesign

Compared on	Shopify redesign agency	A freelance designer	Switching to a new Theme Store theme	An in-house team
Conversion rate	Invisible Bead Extensions: conversion rate up 14.3% from A/B tests	Mockups, conversion is on you	Better mobile layout, same app clutter	Knows the store, needs design time
Regular customers noticing change	Regal Cinemas: Crown Club credit balances carried over to the new stores	Launch plan is yours	A new look all at once	Plans it alongside daily work
Upkeep after relaunch	Alto Music: 40% lower maintenance and operating costs	Not part of the design job	Theme updates and app fees	Upkeep stays in-house
Email campaign returns	Archer Roose: email marketing ROAS up 18% after the redesign	Landing pages if you ask	Standard templates	Can test it with time
How you pay	Paid discovery, then an accurate estimate.	Per project	A one-time theme fee plus setup	Salaries

Shopify redesign agency

Conversion rate Invisible Bead Extensions: conversion rate up 14.3% from A/B tests

Regular customers noticing change Regal Cinemas: Crown Club credit balances carried over to the new stores

Upkeep after relaunch Alto Music: 40% lower maintenance and operating costs

Email campaign returns Archer Roose: email marketing ROAS up 18% after the redesign

How you pay Paid discovery, then an accurate estimate.

Compared with

A freelance designer

Conversion rate Mockups, conversion is on you

Regular customers noticing change Launch plan is yours

Upkeep after relaunch Not part of the design job

Email campaign returns Landing pages if you ask

How you pay Per project

Switching to a new Theme Store theme

Conversion rate Better mobile layout, same app clutter

Regular customers noticing change A new look all at once

Upkeep after relaunch Theme updates and app fees

Email campaign returns Standard templates

How you pay A one-time theme fee plus setup

An in-house team

Conversion rate Knows the store, needs design time

Regular customers noticing change Plans it alongside daily work

Upkeep after relaunch Upkeep stays in-house

Email campaign returns Can test it with time

How you pay Salaries

01

A UX audit before any redesign is scoped

Heatmaps, session recordings, GA4 funnel drop-off data and mobile usability testing show the pages and interactions where conversion is lost. The audit gives you a ranked list of changes and what each one is likely to be worth. The redesign scope comes from that list.

02

Existing SEO preserved through the redesign

A redesign that changes URL structures, removes internal links, or breaks page metadata loses organic rankings earned over years. Shero maps existing URL structures, redirect requirements, and on-page SEO signals before any template is modified, and verifies them in Google Search Console after launch. This connects to the SEO work Shero does alongside every major site change.

03

Product pages first

For most established stores, the product page is where a redesign pays back fastest. We redesign it around the problems the audit found: an add-to-cart button buried on mobile, missing trust signals, slow images or reviews placed too low. The homepage comes after.

04

Core Web Vitals improved alongside the new design

In our speed benchmark of 1,000 Shopify stores, only 48% passed all three Core Web Vitals on mobile. A redesign that adds heavier images or more scripts can look better and load worse, which cancels out the conversion gains. We measure page speed before and after and treat it as part of the design.

05

Checkout redesigned without breaking what works

Checkout is where the most money is at stake and the easiest place to break something. We redesign it with Shopify's Checkout Extensibility, keep your payment methods, upsell blocks and discount logic working, and improve the mobile experience. No checkout change goes live without full order-flow testing.

06

Redesign work for Swag Golf, Sarris and Memphis Drum Shop

Swag Golf's theme overhaul matched the store to a bold brand. Sarris moved from a legacy .NET system to a mobile-first Shopify store. Memphis Drum Shop was redesigned alongside its Magento migration, with custom browsing features for a specialist catalog.

Wine

0.5% to 1.2%conversion rate after the reskin

+18%email marketing ROAS

Archer RooseShopify

Read the case study

Digital products

Ordergroovedigital memberships with free trials and plan changes, connected through custom middleware

Stripesubscriptions and saved cards moved off Stripe at go-live

Shift WorshipShopify

Golf equipment

Configuratorsbuild your own putter and headcover, with images that update as shoppers choose

Drop calendarlimited releases scheduled from collection metafields

Swag GolfShopify

Read the case study

Golf Putters and Gear

Swag Golf

Swag Golf is known for its limited-edition, bold golf gear and lifestyle products with a devoted following. Looking to align their online store with their unapologetic brand identity, the brand partnered with Shero to overhaul their Shopify theme, develop a dedicated evergreen product strategy, and drive stronger conversions. The redesign led to a +28% increase in mobile conversion rate and tripled load speed.

Swag Golf

Premium Knives

Benchmade

For more than three decades, Benchmade has been known for producing high-quality knives for everyday carry, hunting, rescue, and outdoor use. Launched on Magento Commerce Cloud in 2018, the brand partnered with Shero to expand online amid rising outdoor consumer demand. Since then, they have seen: +100% revenue growth, +68% transaction growth after relaunch, and a +20% increase in average order value.

Benchmade

Canned Wine

Archer Roose

Archer Roose is a wine company known for producing high-quality, sustainably sourced wines in eco-friendly formats like cans and kegs. Their commitment to small, organic, and biodynamic vineyards has helped them stand out in a competitive market. They saw an increase of +18% in email marketing ROAS and 35% improvement in mobile browsing session duration.

Archer Roose

Musical Instruments

Alto Music

Alto Music, a longtime music retailer with loyal customers, collaborated with Shero to switch from Magento 2 to Shopify. They successfully maintained their popular Altobucks loyalty program while moving to a more user-friendly and cost-efficient platform. The transition ensured all loyalty benefits remained intact, and they achieved a 40% reduction in ongoing maintenance expenses.

Alto Music

Designed around how your customers shop

Every design decision is checked against what your customers need and how they shop on mobile.

Mobile first
Designed for the phone, where most of your sessions happen.
Built in Shopify
Designs made as Shopify sections, so what you approve is what goes live.
Brand system
Type, color and components your team can reuse.
Tested
Key templates checked for speed and conversion before launch.

Planning a Shopify redesign? Tell us about your store.

Book a UX Audit

01

Discovery and UX audit
In discovery workshops we measure heatmaps, recordings, GA4 funnels, mobile usability and Core Web Vitals and mark which pages already convert well.
02

SEO mapping
We map current URLs, internal links and on-page SEO before touching any template, then write the redirect plan.
03

Redesign
We wireframe and design the priority pages, product, collection and checkout, in order of conversion impact.
04

Theme development
Designer and developer put the redesign into your Shopify theme together and resolve edge cases before staging.
05

Testing, UAT and launch
We test mobile and desktop, verify Core Web Vitals and check analytics, you sign off in UAT, then we go live and confirm SEO in Search Console.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

01

What is different about redesigning an established Shopify store versus setting up a new one?

An established store has existing SEO rankings, URL structures, analytics history, and high-converting pages that must be preserved or carefully managed through the redesign. A new store starts from zero. Redesigns require mapping existing SEO signals before any template changes, maintaining GA4 continuity, identifying which pages already convert well and should not be heavily changed, and testing all changes against a pre-redesign baseline.

02

How does Shero decide what to redesign and what to leave alone?

03

Will a redesign affect existing SEO rankings?

A poorly executed redesign can destroy SEO rankings earned over years. Shero maps existing URL structures, redirect requirements, and on-page SEO signals before any template is modified. Canonical tags, internal linking, and metadata are transferred correctly. Google Search Console is verified after launch. With the redirect map in place, your rankings are protected.

04

How long does a Shopify store redesign take?

05

Can Shero improve Core Web Vitals as part of a redesign?

06

What results has Shero produced for store redesign clients?

Archer Roose's email marketing ROAS rose 18% after its Shopify 2.0 redesign, and Camera Source's Google clicks rose 32% in the 12 weeks after its move to Shopify. Swag Golf's theme overhaul matched its store to a bold brand. Sarris Candies moved from a legacy .NET system to a mobile-first Shopify store, and Memphis Drum Shop was redesigned alongside a Magento migration.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Long Island Watch

"Recently, I experienced an eCommerce owner's worst nightmare. A legal action required us to re-design our website from the ground up, and re-platform as well. This is something that has filled me with dread whenever the thought crossed my mind in the past.

Thankfully, we were teamed up with the good people over at Shero Commerce for our move over to Shopify, along with the entire site redesign. From first meeting, to final deployment, we knew we had made the right decision. The team was very professional, extremely knowledgeable, but also friendly. While technical capability is the most important trait for a project like this, you cannot disregard the human element, and this made working with Shero even better.

Though they were contracted for the re-design and migration from BigCommerce, I have since used them for other tasks as well. I know the future is bright with Shero in my corner."

Marc Frankel

Founder & CEO / Long Island Watch

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

Memphis Drum Shop

"Working with the Shero team was professional, efficient, and inspiring. The Shero development team was extremely competent and provided solid solutions for our needs, as well as addressing any bugs or issues that arose during the process. Working with Shero exclusively through video technology was a new concept for our team that forced us to embrace modern methods of communication that will likely benefit our future relationships and business endeavors."

Shaun Carman

eCommerce Manager / Memphis Drum Shop

Invisible Bead Extensions®

"Working with Shero Commerce on our migration from WordPress to Shopify was honestly such a pleasant experience. We’d been on WordPress for five years with tons of content and very specific styling, and moving all of it into one cohesive Shopify site was no small feat, this was a genuinely complex, highly technical migration. But they pulled it off on deadline with zero errors and zero issues. Their team showed up with everything we needed: a project manager, multiple developers, marketing leads, email specialists, and CRO experts, all coordinated through dedicated meetings and a real task management system. They also designed several high impact conversion pages so our digital presence didn’t just function better, it looked beautiful too. Since migrating, we’ve seen an increase in revenue thanks to having one simplified, cohesive platform. I’m so grateful for how seamlessly they executed this, and I’d recommend Shero Commerce to anyone facing a migration like ours."

Jasmine Hadjis

CEO, IBE / Invisible Bead Extensions®

CAS Corporation

"Working with Shero has been an absolute pleasure. Putting together and maintaining a website can be a daunting task. Shero has been able to simplify the process for us so that we can focus on the important tasks. Shero’s team is knowledgeable, friendly, and easy to work with… and that helps us as a combined team put together a website that does what we need!"

Tom McNally

GM / CAS Corporation

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email

[email protected]

Locations

New York • London • Helsinki • Tirana

Shopify Store Redesign for Established Brands

What a Shopify store redesign involves