Shopify Store Redesign for Established Brands

Most Shopify redesigns fail because they start with visuals instead of conversion data. Shero starts with a UX audit to find where shoppers drop off, then redesigns the pages and journeys that actually affect revenue.

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16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

52%

Conversion lift Archer Roose saw within 60 days of a Shero redesign

Archer Roose worked with Shero on a Shopify 2.0 redesign focused on mobile UX and conversion. Conversions increased by 52%, orders by 10%, and AOV by 10% within 60 days of launch. The results came from fixing specific conversion problems identified in the audit, not from a general visual refresh.

60%+

Shopify traffic arriving on mobile

More than 60% of Shopify traffic is mobile. Redesigns that prioritize homepage visual appeal over mobile product page and checkout usability improve the page that matters least to conversion while leaving the pages that matter most unchanged.

98%

Client Retention

98% of Shero's clients stay on retainer after their project closes. Post-redesign, the same team monitors conversion performance, iterates on underperforming pages, and maintains the store as the brand evolves.

Shopify

Premier Partner

Shero holds Shopify Premier Partner status, one of fewer than 150 agencies globally. Redesigns that preserve existing SEO, improve Core Web Vitals, and implement Checkout Extensibility correctly require Shopify Plus technical depth alongside UX expertise.

Working with Shero Commerce on our Shopify project was an absolute pleasure. Their team demonstrated exceptional expertise and professionalism. They transformed our vision into a stunning and user-friendly online store. Since launch, our website has been stable.

Reid Schwartz, eCommerce Manager, Vienna Beef

What a Shopify store redesign involves for an established brand

A redesign for an established Shopify store is different from a new store build. Existing SEO rankings, URL structures, and redirect maps must be preserved. Analytics history must be maintained across GA4. High-converting pages must be identified before anything changes. The audit determines which pages need a full rebuild, which need targeted improvements, and which should not be touched.

  • UX audit before any redesign work begins: heatmaps, session recordings, and GA4 funnel analysis
  • Product page redesign for mobile conversion: add-to-cart placement, trust signals, and image performance
  • Collection page and navigation redesign for product discovery
  • Homepage redesign while preserving existing SEO signals and URL structure
  • Checkout flow redesign using Shopify Checkout Extensibility
  • Core Web Vitals and page speed improvement alongside visual redesign

Why established brands work with Shero on store redesigns

The audit determines what to redesign, what to leave alone, and what will hurt conversion if changed. Most redesign briefs skip this step. Shero does not.

01

UX audit before any redesign work is scoped

Heatmaps, session recordings, GA4 funnel drop-off data, and mobile usability testing identify the specific pages and interactions where conversion is being lost. The audit output is a prioritized list of changes with projected impact, not a list of design preferences. This is what the redesign scope is built from.

02

Existing SEO preserved through the redesign

A redesign that changes URL structures, removes internal links, or breaks page metadata loses organic rankings built over years. Shero maps existing URL structures, redirect requirements, and on-page SEO signals before any template is modified, and verifies them in Google Search Console after launch. This connects to the SEO work Shero does alongside every major site change.

03

Product page redesign where most conversion is actually won or lost

The product page is the highest-leverage redesign surface for most established stores. Shero redesigns product pages around the specific friction identified in the audit: buried add-to-cart on mobile, insufficient trust signals, slow-loading images, or review placement below the conversion zone. The homepage gets redesigned after the product page.

04

Core Web Vitals improved alongside visual changes

Our latest audit of 1000 Shopify stores revealed that only 48% of stores pass all three Core Web Vitals. A redesign adding visual weight, larger images, or additional scripts without addressing performance results in a store that looks better but loads worse. Shero measures treats page speed as a design requirement, not an afterthought. Conversion improvements from the redesign are negated by load-time regressions.

05

Checkout redesign using Checkout Extensibility without breaking existing flows

Checkout is the highest-value conversion surface and the most dangerous to change incorrectly. Shero redesigns checkout using Shopify's Checkout Extensibility framework, preserving existing payment method configurations, upsell blocks, and discount logic while improving the visual experience and mobile usability. No checkout changes go live without full order-flow testing.

06

Swag Golf, Archer Roose, Sarris, and Memphis Drum Shop redesigns delivered

Swag Golf's theme overhaul aligned a bold brand identity with stronger conversion performance. Archer Roose's redesign produced a 52% conversion lift in 60 days. Sarris moved from a legacy .NET system to a mobile-first Shopify store. Memphis Drum Shop redesigned alongside a Magento migration with custom browsing features built for a specialist catalog.

Our Work

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Luxury wines packaged in cans

Archer Roose

Archer Roose is a wine company known for producing high-quality, sustainably sourced wines in eco-friendly formats like cans and kegs. Their commitment to small, organic, and biodynamic vineyards has helped them stand out in a competitive market.

Archer Roose
Drums and percussion instruments

Memphis Drum Shop

Memphis Drum Shop is a premier destination for drummers, offering a vast selection of drums, cymbals, and percussion instruments. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify with seamless ERP integration and custom browsing features.

Memphis Drum Shop
Premium milled golf putters & golf accessories

Swag Golf

Swag Golf is known for its limited-edition, bold golf gear and lifestyle products with a devoted following. Looking to align their online store with their unapologetic brand identity, the brand partnered with Shero to overhaul their Shopify theme, develop a dedicated evergreen product strategy, and drive stronger conversions.

Swag Golf
Body jewelry and tattoo supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on.

Painful Pleasures

A redesign that starts with visual preferences and ends with conversion data is the wrong order. Shero starts with the data.

The audit session is free. It maps your conversion drop-off points and identifies which pages a redesign should and should not touch.

Book a UX Audit

How a Shopify store redesign engagement runs

01

UX and Analytics Audit

Heatmaps, session recordings, GA4 funnel data, mobile usability testing, and Core Web Vitals baseline measured. High-converting pages identified. Redesign scope defined by data.

02

SEO and URL Mapping

Existing URL structures, internal links, and on-page SEO signals mapped before any template is modified. Redirect plan built. Analytics continuity verified.

03

Redesign and Wireframing

Mobile-first wireframes built for prioritized pages. Visual design applied. Product page, collection page, and checkout addressed in order of conversion impact.

04

Liquid Development

Redesign built in Shopify. UX designer and developer work together. Edge cases resolved before any component ships to staging.

05

QA, Performance, and Launch

Full store tested on mobile and desktop. Core Web Vitals verified. SEO signals confirmed in Search Console. Analytics tracking validated before go-live.

Frequently asked questions.

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What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

Memphis Drum Shop

"Working with the Shero team was professional, efficient, and inspiring. The Shero development team was extremely competent and provided solid solutions for our needs, as well as addressing any bugs or issues that arose during the process. Working with Shero exclusively through video technology was a new concept for our team that forced us to embrace modern methods of communication that will likely benefit our future relationships and business endeavors."

Shaun Carman

eCommerce Manager / Memphis Drum Shop

Invisible Bead Extensions®

Working with Shero Commerce on our migration from WordPress to Shopify was honestly such a pleasant experience. We’d been on WordPress for five years with tons of content and very specific styling, and moving all of it into one cohesive Shopify site was no small feat — this was a genuinely complex, highly technical migration. But they pulled it off on deadline with zero errors and zero issues. Their team showed up with everything we needed: a project manager, multiple developers, marketing leads, email specialists, and CRO experts, all coordinated through dedicated meetings and a real task management system. They also designed several high impact conversion pages so our digital presence didn’t just function better — it looked beautiful too. Since migrating, we’ve seen an increase in revenue thanks to having one simplified, cohesive platform. I’m so grateful for how seamlessly they executed this, and I’d recommend Shero Commerce to anyone facing a migration like ours.​​​​​​​​​​​​​​​​“

Jasmine Hadjis

CEO, IBE / Invisible Bead Extensions®

CAS Corporation

"Working with Shero has been an absolute pleasure. Putting together and maintaining a website can be a daunting task. Shero has been able to simplify the process for us so that we can focus on the important tasks. Shero’s team is knowledgeable, friendly, and easy to work with… and that helps us as a combined team put together a website that does what we need!"

Tom McNally

GM / CAS Corporation

And you?

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