Shopify SEO Migration Services

Moving to Shopify and afraid of losing the rankings and organic revenue your old store earned? Shero crawls every indexed URL and maps it to a 301 redirect, moves titles, meta descriptions and schema to Shopify, and tracks 404s and rankings in Search Console after launch.

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16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

Search Console

Telling Google when your domain changes

If your store moves to a new domain, Search Console's Change of Address tool tells Google about the move. We submit it together with 301 redirects and a fresh sitemap on launch day.

sitemap.xml

Created by Shopify automatically

Shopify generates your sitemap.xml automatically and updates it as products and pages change. We submit it to Search Console on launch day and watch which new URLs Google indexes in the first weeks.

301

Every old URL mapped before launch

We crawl the current store before the move and match every URL to its new Shopify address. Shopify can import those redirects in bulk from a CSV file, so they are all live the moment the new store opens.

/products/

Fixed URL paths on every Shopify store

Shopify puts products under /products/, collections under /collections/ and pages under /pages/, and those paths cannot be changed. We plan the new URLs around them, and the migration services hub covers the rest of the move.

"Working with Shero has been an exceptional experience. Their team's dedication to innovation, attention to detail, and commitment to delivering outstanding results is truly commendable. Shero's expertise has been instrumental in achieving our goals, and I highly recommend their services to anyone seeking excellence in their projects."

Rene Davis, Director of Digital Commerce, Event Network

What Shopify SEO migration covers

SEO migration is the workstream inside a platform migration that protects organic traffic through the transition. It covers pre-migration URL auditing, redirect mapping, metadata preservation, canonical tag configuration, sitemap submission, and post-launch monitoring. Shero treats SEO migration as a parallel workstream within every platform migration engagement, from the first week. The pre-migration crawl, redirect map, and monitoring setup are set up before go-live, well before rankings start to move.

Pre-migration crawl and URL inventory
One-to-one redirect mapping for all indexed URLs
Metadata preservation across products and categories
Canonical tag configuration for Shopify URL structure
Sitemap submission and Google Search Console setup
Post-launch 404 and ranking monitoring in the weeks after launch

Compared on	Shopify SEO migration agency	Migration with no SEO plan	SEO freelancer	SEO crawler tool
Google clicks after launch	Camera Source: Google clicks up 32% in the 12 weeks after launch	A dip, then a recovery project	Depends on how early they join the project	Tracks issues, growth is up to you
Searches that skip your brand name	Every indexed URL gets a redirect and keeps its title and meta description, so pages that rank without your brand name are protected.	Usually left for later	Good at keyword research and content	Finds technical issues, keywords are on you
A big catalog with years of traffic	Sarris Candies: legacy .NET site URLs redirected to two Shopify stores	Risky without a full list of old URLs	Possible, with the full crawl and data	Fast at crawling thousands of URLs
Page speed	Regal Cinemas: pages load 40% faster than on Magento	Depends on the theme and apps	Can flag issues, developers fix them	Reports scores, does not change the theme
How you pay	An audit of your store or accounts, then a proposal. Work on a monthly retainer.	Part of the migration fee, SEO fixes billed later	Hourly or monthly	A yearly license, plus your team's time

Shopify SEO migration agency

Google clicks after launch Camera Source: Google clicks up 32% in the 12 weeks after launch

Searches that skip your brand name Every indexed URL gets a redirect and keeps its title and meta description, so pages that rank without your brand name are protected.

A big catalog with years of traffic Sarris Candies: legacy .NET site URLs redirected to two Shopify stores

Page speed Regal Cinemas: pages load 40% faster than on Magento

How you pay An audit of your store or accounts, then a proposal. Work on a monthly retainer.

Compared with

Migration with no SEO plan

Google clicks after launch A dip, then a recovery project

Searches that skip your brand name Usually left for later

A big catalog with years of traffic Risky without a full list of old URLs

Page speed Depends on the theme and apps

How you pay Part of the migration fee, SEO fixes billed later

SEO freelancer

Google clicks after launch Depends on how early they join the project

Searches that skip your brand name Good at keyword research and content

A big catalog with years of traffic Possible, with the full crawl and data

Page speed Can flag issues, developers fix them

How you pay Hourly or monthly

SEO crawler tool

Google clicks after launch Tracks issues, growth is up to you

Searches that skip your brand name Finds technical issues, keywords are on you

A big catalog with years of traffic Fast at crawling thousands of URLs

Page speed Reports scores, does not change the theme

How you pay A yearly license, plus your team's time

01

The pre-migration crawl is the most important SEO deliverable in any migration

A Screaming Frog crawl of the source platform before migration exports every indexed URL, its title tag, meta description, internal link count, and canonical tag. This snapshot is the baseline every redirect decision is made against. Migrations that skip the pre-crawl make redirect decisions from memory and assumptions.

02

Shopify's URL structure creates duplicate content that must be resolved at the theme level

Shopify generates two indexable URLs for every product accessed through a collection: /products/handle and /collections/name/products/handle. Without canonical tag management at the theme level, Google indexes both and splits link equity between them. Shero audits canonical handling in the theme before launch and forces all internal links to the root /products/ path.

03

Redirect mapping must cover every indexed URL, including the low-traffic pages

Google has indexed every URL it has ever crawled: old blog posts, discontinued products, and filtered collection views. Migrations that redirect only the top pages leave thousands of indexed URLs returning 404 errors. Shero creates the redirect map from the full pre-migration crawl so every URL has a destination before DNS change.

04

Existing metadata is carried over before the new theme can overwrite it

Shopify themes auto-generate title tags and meta descriptions if fields are empty on import, replacing years of optimised metadata with defaults. Shero migrates every title tag and meta description field by field alongside product data so optimised metadata survives the migration intact. The Shopify SEO services page covers ongoing metadata optimisation after migration.

05

Faceted navigation creates thousands of low-value indexed URLs that waste crawl budget

Collection filter pages on Shopify, where size, colour, and brand generate unique URL combinations, can produce tens of thousands of indexable URLs. Many carry duplicate or near-duplicate content. Shero configures canonical tags and noindex directives for filter combinations before launch so crawl budget goes to revenue-driving pages instead of parameter variations.

06

Post-launch monitoring continues after go-live because the ranking impact is delayed

Google re-evaluates a migrated site gradually, over several weeks. Shero monitors Search Console, rankings, and crawl data after launch, so indexation and redirect issues are caught early. The migration services hub covers the full migration workstream.

Backup camera systems

+32%Google clicks in the 12 weeks after the move from Magento

+65%Google impressions, same 12 weeks vs the 12 before

Camera SourceShopify

Read the case study

Hair extensions

+14.3%conversion rate from two A/B tests

3 to 1platforms merged into one Shopify site

Invisible Bead ExtensionsShopify

Digital products

Ordergroovedigital memberships with free trials and plan changes, connected through custom middleware

Stripesubscriptions and saved cards moved off Stripe at go-live

Shift WorshipShopify

Backup Camera Systems

Camera Source

Camera Source, a Wisconsin-based manufacturer of backup camera systems for automotive, agricultural, and commercial use, built a loyal D2C and B2B customer base over 15+ years. Outgrowing a self-hosted Magento setup, the brand partnered with Shero to migrate to Shopify, delivering a native B2B dealer portal, a custom Vehicle Fitment Search, and a faster, more flexible storefront for retail customers and dealers alike.

Camera Source

Candy and Party Favors

Just Candy

Just Candy sells personalized candy and party favors from a catalog of more than 16,000 SKUs. On VTEX, the brand had a rigid and expensive tech stack, a dip in sales caused by user experience issues, and site management that depended on heavy custom development. Shero moved the full catalog to Shopify and kept personalization and performance intact. Indexed pages increased 66% after the migration.

Just Candy

Industrial Safety Solutions

Justrite

JustRite Safety Group is a leading manufacturer of workplace safety products with roots going back to 1906. The brand partnered with Shero to merge four separate Magento stores into a single multi-store megasite, allowing customers to shop across all brands with one shared cart. Organic traffic doubled almost immediately after launch and continued to grow steadily over the following six months.

Justrite

Hot Dogs and Sausages

Vienna Beef

Discover how Shero Commerce migrated Vienna Beef from WooCommerce to BigCommerce Enterprise, consolidating 3 Third-party sales channels into their ERP, reducing manual effort and errors, and delivering a custom datepicker for delivery scheduling. Vendor purchasing workflows that were previously manual are now 100% fully automated.

Vienna Beef

Your rankings move with you

Migrations usually lose traffic in the redirects and the data. We plan both before a single product moves.

Redirect map
Every old URL mapped to its new Shopify URL and tested before launch.
Data that matches
Products, customers, orders and reviews moved and checked against the source.
Apps replaced
Each plugin or extension matched to a Shopify app or custom code before the build starts.
Launch day watch
Search Console, analytics and checkout monitored through launch week.

Moving platforms? Talk to us before the redirects are set.

Get a quote

01

Baseline
We crawl the old site and export every indexed URL with its title, meta description, canonical, H1 and Search Console clicks.
02

Redirects
Each old URL maps one to one to its Shopify page, and redirect chains are cut down to a single hop.
03

Metadata
Titles and meta descriptions are imported with the products so the theme does not replace them with generic defaults.
04

Canonicals
We set canonicals for Shopify's collection product URLs and keep filtered collection pages out of the index.
05

Monitoring
The sitemap goes to Search Console at launch, and we check crawl errors and rankings daily through the re-crawl weeks.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

01

Will we lose search rankings when migrating to Shopify?

Rankings can dip briefly after any migration, and the goal is to keep the dip small and short. Migrations that lose significant rankings almost always share the same root causes: incomplete redirect maps, metadata replaced by theme defaults, and no pre-migration crawl to establish the baseline. Shero sets up the SEO workstream before migration begins, not as a post-launch fix.

02

How long does SEO recovery take after a Shopify migration?

03

What is the most common cause of SEO ranking loss after migration?

Incomplete redirect mapping. Many migration teams redirect only the top pages and assume that covers the risk. Google has indexed thousands of URLs including old blog posts, discontinued products, and filtered collection views. Every 404 returned where a redirect should exist is a signal that leaks. Shero creates the redirect map from the full pre-migration crawl so every indexed URL has a destination.

04

Shopify has different URL structures than our current platform. How does that affect SEO?

Shopify uses fixed URL prefixes: /products/ for products and /collections/ for categories. Your current platform likely uses different structures. Every URL that changes needs a 301 redirect. Additionally, Shopify generates duplicate product URLs when products are accessed through collections, which requires canonical tag management at the theme level to prevent Google from splitting link equity between the two paths.

05

How do we protect the SEO value of our blog content during migration?

Blog content requires the same redirect treatment as product and category pages. Every blog post URL that changes needs a 301 redirect to the new Shopify URL. Blog content is often the largest source of non-branded organic traffic on eCommerce sites, and it is the workstream most commonly skipped in rushed migrations. Shero includes the full blog URL inventory in the pre-migration crawl and redirect map.

06

We migrated to Shopify six months ago and rankings have dropped. Can Shero fix it?

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business."

James McKenna

Senior Commerce & CX Manager / STX

Painful Pleasures

"Our journey from Magento to Shopify was riddled with complexities and challenges. With a vast catalog and intricate B2B logic, we needed expertise that could navigate through these intricacies. Shero Commerce was our beacon. They not only provided innovative solutions but also utilized their vast Magento knowledge to bridge gaps in Shopify’s native features. Now, our platform is seamless, our costs are reduced, and the headaches are a thing of the past. A heartfelt thank you to the Shero team!"

Patrick Rice

CEO / Painful Pleasures

Vienna Beef

"Our experience with Shero Commerce has been exceptional. Their expertise in migrating our website to BigCommerce resulted in a seamless transition, and we’ve seen a significant improvement in our checkout process and overall user experience. Their web design skills have truly elevated our online presence, and we couldn’t be happier with the results."

Reid Schwartz

eCommerce Manager / Vienna Beef

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email

[email protected]

Locations

New York • London • Helsinki • Tirana

Shopify SEO Migration Services

What Shopify SEO migration covers