BigCommerce SEO Audit

Your BigCommerce store is not ranking where its content should place it. Weak metadata, poor internal linking, and misconfigured sitemaps are the most common culprits, and they compound over time. Shero's BigCommerce SEO audit identifies every technical and on-page factor holding back organic performance.

Book a Discovery Call Our Work

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

8

SEO areas covered in every audit

Every audit covers metadata, site content, site architecture, sitemaps and URLs, robots.txt and indexing, on-page SEO, schema markup and 404 errors.

Faceted URLs

Filter pages Google should not index

Product filtering on BigCommerce creates a URL for every filter combination. The audit checks which of those Google is crawling and whether canonical tags and robots.txt keep them out of the index.

Action plan

Findings ranked by likely impact

Each audit ends with an action plan that ranks the fixes by their likely effect on traffic. The time it takes depends on store size and complexity, and we confirm it before kickoff.

16 months

Search Console data behind every finding

We pull the full 16 months of clicks and impressions that Google Search Console keeps and tie each finding to the pages it affects. Your analytics and tracking setup is reviewed too.

"Working with Shero Commerce on our website migration to BigCommerce Enterprise has been a game-changer for Vienna Beef. Their team's ideas and execution have taken our online presence to the next level, making it so much easier for our clients to buy with us."

Reid Schwartz, eCommerce Director, Vienna Beef

What a BigCommerce SEO audit covers

Shero's BigCommerce SEO audit reviews eight areas: metadata and page titles, site content quality and keyword usage, site architecture and internal linking, sitemap accuracy and URL structure, robots.txt and indexing configuration, on-page elements, schema markup, and 404 error and redirect handling. The output is a clear report with prioritized recommendations your team can act on, whether you implement the fixes in-house or continue with Shero for implementation and ongoing SEO management.

• Metadata and title tag review
• Content quality and keyword analysis
• Site architecture and internal linking
• Sitemap accuracy and URL structure
• Indexing and robots.txt configuration
• Schema markup and rich snippet setup

Compared on	BigCommerce SEO audit agency	An SEO freelancer	An in-house SEO hire	A crawler like Screaming Frog
Faceted search URLs	We find which filter URLs Google is wasting crawl time on	Covered if they know BigCommerce	Needs crawl tools and time	Finds them, you decide what to do
Results from ongoing SEO	Levata, an ongoing SEO client on Magento: Google clicks up 92% in 2026	Ask for client results	Builds a track record over time	A tool, results depend on the fixes
Your own Search Console data	Each finding tied to clicks in your Search Console	Uses it if you grant access	Has full access	Can pull Search Console data by API
Product structured data	Product, review and breadcrumb schema checked by template	Spot checks a few templates	If they know schema	Extracts and validates schema in bulk
How you pay	$3,000 audit, then retainers from $1,500 a month	Hourly or per audit	A full-time salary	Free up to 500 URLs, then £199 a year

BigCommerce SEO audit agency

Faceted search URLs We find which filter URLs Google is wasting crawl time on

Results from ongoing SEO Levata, an ongoing SEO client on Magento: Google clicks up 92% in 2026

Your own Search Console data Each finding tied to clicks in your Search Console

Product structured data Product, review and breadcrumb schema checked by template

How you pay $3,000 audit, then retainers from $1,500 a month

Compared with

An SEO freelancer

Faceted search URLs Covered if they know BigCommerce

Results from ongoing SEO Ask for client results

Your own Search Console data Uses it if you grant access

Product structured data Spot checks a few templates

How you pay Hourly or per audit

An in-house SEO hire

Faceted search URLs Needs crawl tools and time

Results from ongoing SEO Builds a track record over time

Your own Search Console data Has full access

Product structured data If they know schema

How you pay A full-time salary

A crawler like Screaming Frog

Faceted search URLs Finds them, you decide what to do

Results from ongoing SEO A tool, results depend on the fixes

Your own Search Console data Can pull Search Console data by API

Product structured data Extracts and validates schema in bulk

How you pay Free up to 500 URLs, then £199 a year

01

BigCommerce-specific audit that reflects how the platform works

BigCommerce has specific SEO characteristics, such as URL structure, faceted navigation, and canonical tag handling, that differ from Shopify. Shopify SEO audit is available for brands migrating from BigCommerce to Shopify who want SEO continuity managed through the transition.

02

Metadata review covering every page type, not just the homepage

Title tag and meta description problems accumulate across product pages, category pages, and blog content. Shero reviews metadata at scale, identifying missing, duplicate, or truncated metadata across the full URL set rather than checking a sample and assuming the rest is clean.

03

Schema markup review for products, reviews, and brand content

Schema markup is how BigCommerce stores signal structured product data to search engines for rich result eligibility. Shero reviews schema implementation for product, review, FAQ, and organization markup, identifies what is missing or malformed, and provides the corrected implementation as part of the audit deliverable.

04

Internal linking and architecture analysis for crawl efficiency

BigCommerce stores with large product catalogs often have crawl budget issues caused by poor internal linking, faceted navigation generating duplicate URLs, and category structures that bury important pages too deep in the site hierarchy. Shero maps the current linking architecture and identifies the changes that would have the most impact on crawl efficiency.

05

404 and redirect audit to recover lost link equity

Broken URLs and missing redirects are among the most common sources of crawl budget waste on BigCommerce stores. Platform migration redirect mapping uses the same audit methodology, so brands migrating from BigCommerce already have the redirect data prepared.

06

Actionable deliverable your team can implement without an agency

The audit output is a prioritized action list with specific fixes, not a report full of technical observations that require translation. For each finding, Shero provides the recommended fix, the implementation location in BigCommerce admin, and the expected SEO impact. The report is designed to be actioned by an in-house team or handed to any developer.

Coffee

+41%conversions in the year after the Magento 2 rebuild

+10%revenue, same year

Coffee Bean DirectMagento

Industrial safety

4separate Magento stores unified into one multi-store

2xorganic traffic increase within months of launch

JustriteMagento

Read the case study

Knives and outdoor

+100%revenue increase over the previous holiday period

+68%growth in transactions following site relaunch

BenchmadeAdobe Commerce Cloud

Read the case study

Iconic Chicago hot dogs and sausages

Vienna Beef

Discover how Shero Commerce migrated Vienna Beef from WooCommerce to BigCommerce Enterprise, consolidating 3 Third-party sales channels into their ERP, reducing manual effort and errors, and delivering a custom datepicker for delivery scheduling. Vendor purchasing workflows that were previously manual are now 100% fully automated.

Vienna Beef

Towing equipment and aftermarket accessories

GEN-Y Hitch

GEN-Y Hitch, an American maker of heavy-duty towing hitches and accessories, had outgrown WooCommerce. Shero moved them to Shopify with one store for B2B and D2C buyers, a NetSuite ERP integration, and navigation organized by use case.

GEN-Y Hitch

Body jewelry and tattoo supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on. They reduced ongoing maintenance costs and eliminated urgent site issues that had previously caused headaches by 40%.

Painful Pleasures

Sleep courses and products for parents

Taking Cara Babies

Since 2013, Taking Cara Babies has helped parents build better sleep routines. With a custom CMS holding back growth and plans to sell physical products, they chose Shopify Plus and brought in Shero Commerce to handle a complex migration, unifying physical and digital sales on one platform.

Taking Cara Babies

When moving to Shopify makes sense

We still support Magento, BigCommerce and WordPress stores. When the cost of staying gets too high, we plan the move with you.

Total cost
Hosting, extensions and developer hours compared with Shopify.
Security
Patches and upgrades kept current until you move.
Data
Product and customer data cleaned up now, so a later move takes less time.
Migration path
A plan for when and how to move, if it makes sense.

Most BigCommerce SEO audits are delivered within 1-2 weeks. Stores that have recently launched, migrated, or seen traffic drops benefit most from an immediate audit.

Request an SEO audit

01

Access and scope
We get BigCommerce admin, Search Console and analytics access and agree which page types and URL sets the audit covers.
02

Store crawl
We crawl every product, category and brand page and compare indexed URLs in Search Console with what the catalog should hold.
03

Settings review
We check BigCommerce URL settings, sitemap output, faceted search pages, 301 redirects and theme schema against what Google needs.
04

Ranked findings
Each issue gets an impact and effort score, so quick setting changes are split from fixes that need a developer.
05

Fix guide
You get the report with step by step fixes written for BigCommerce, ready for your team or ours to put in place.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

01

Why do I need an SEO audit if BigCommerce already has built-in SEO features?

BigCommerce provides useful SEO defaults: clean URL structures, sitemap generation, and metadata fields for every page type. However, the defaults are not always configured correctly for your specific catalog, and common issues like duplicate URLs from faceted navigation, missing schema markup, and poor internal linking require site-specific review to identify and fix. The audit finds the gaps that the platform's built-in features do not address automatically.

02

What does the audit report include?

The report covers all eight audit areas with specific findings for each, a prioritized list of recommendations ranked by impact and implementation effort, implementation guidance for each fix including where to make the change in BigCommerce admin, and a summary of expected SEO impact. For clients who request it, keyword research and competitor benchmarking are included as add-on sections.

03

How long does the audit take?

04

Can we implement the audit findings ourselves, or do we need Shero to do it?

The audit report is written to be actionable by an in-house team or any developer. Each recommendation includes the specific fix and where to implement it in BigCommerce or the underlying theme. Clients who want Shero to handle implementation can continue with an SEO implementation engagement or an ongoing support retainer that includes SEO work.

05

Is a BigCommerce SEO audit useful if we just migrated from another platform?

Yes, and a post-migration audit is one of the highest-value uses of the service. Migrations frequently introduce redirect gaps, metadata regression, canonical tag errors, and sitemap issues that are not visible until they affect organic rankings. An audit conducted within the first month of migration can catch and fix these before they have lasting impact.

06

How does a BigCommerce SEO audit relate to ongoing SEO services?

The audit is a fixed-scope engagement with a defined deliverable. Ongoing SEO services cover the implementation of audit findings, continuous performance monitoring, content development, and link building. Some clients use the audit as a standalone engagement and implement findings in-house. Others use it as the starting point for an ongoing Shero SEO retainer. For related services, see our BigCommerce support page.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Vienna Beef

"Our experience with Shero Commerce has been exceptional. Their expertise in migrating our website to BigCommerce resulted in a seamless transition, and we’ve seen a significant improvement in our checkout process and overall user experience. Their web design skills have truly elevated our online presence, and we couldn’t be happier with the results."

Reid Schwartz

eCommerce Manager / Vienna Beef

Camera Source

"The Shero team delivered exactly what they committed to for our Magento to Shopify migration project. They met the 3 month timeline, communicated clearly at every step, and the site has been stable since day one."

Chris Triplett

Owner / CEO - Camera Source / Camera Source

Painful Pleasures

"Our journey from Magento to Shopify was riddled with complexities and challenges. With a vast catalog and intricate B2B logic, we needed expertise that could navigate through these intricacies. Shero Commerce was our beacon. They not only provided innovative solutions but also utilized their vast Magento knowledge to bridge gaps in Shopify’s native features. Now, our platform is seamless, our costs are reduced, and the headaches are a thing of the past. A heartfelt thank you to the Shero team!"

Patrick Rice

CEO / Painful Pleasures

Justrite Safety Group

"The collaboration between us and Shero Commerce on the Justrite multi-store site went beyond what we had hoped for. They are a terrific partner to work with. Their team’s dedication to understanding our unique requirements and delivering a high-quality, customized solution has greatly enhanced our online presence. The new website not only showcases our products effectively but also streamlines the shopping experience for our customers. We couldn’t be happier with the results and look forward to working with Shero Commerce on future projects."

Douglas J. Stang

VP of eCommerce / Justrite Safety Group

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email

[email protected]

Locations

New York • London • Helsinki • Tirana

BigCommerce SEO Audit

What a BigCommerce SEO audit covers