WordPress Website Development

WordPress powers over 41% of all websites globally, which means most of the bad ones are on WordPress too. Shero builds WordPress sites with custom themes, intentional plugin selection, properly configured hosting, and SEO and marketing infrastructure that works from day one, not as an afterthought. We support the sites we build long after launch.

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Gardien Logo
Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

16+

years building WordPress sites

Custom theme development, plugin builds, WooCommerce configuration, and long-term support for eCommerce and content sites

41%

of all websites run on WordPress

WordPress is the most widely used CMS in the world. Shero has been building on it since the platform's early growth years

50+

WordPress and WooCommerce projects delivered

Full site builds, theme customizations, plugin development, and migrations for businesses at every growth stage

98%

client retention post-launch

Most Shero WordPress clients continue on a support retainer after launch. WordPress support packages are structured for ongoing development, performance, and security maintenance so sites improve month over month.

"Shero was truly a pleasure to work with. We trusted them to be the experts in so many different aspects of ecommerce and they always were, without fail. Throughout the whole process, Shero stayed on target with our deadline and mindful of our budget."

Caroline Mungenast, Branding Creative Manager, Gardien Products

What Shero WordPress development covers

Shero builds WordPress websites, WooCommerce stores, content platforms, and nonprofit and institutional sites. Every WordPress project we take on starts with a defined scope and ends with an optimized, tested site that your team can manage. Our service covers custom theme development, plugin selection and configuration, hosting setup, SEO infrastructure, integrations with marketing and analytics tools, and post-launch support. We do not hand over a site and disappear.

• Custom WordPress theme development
• WooCommerce setup and configuration
• Plugin selection and development
• Hosting and performance setup
• Digital marketing and SEO integration
• Ongoing support and maintenance

Why businesses work with Shero for WordPress development

The difference between a WordPress site that performs and one that does not is rarely the platform. It is the decisions made about theme architecture, plugin selection, hosting configuration, and how the site is built to be maintained after launch.

01

Custom theme development without page builder overhead

Page builders produce fast results and slow websites. Shero builds custom WordPress themes using clean, maintainable code that loads fast, ranks well, and can be updated by your team without breaking the layout. For clients who need a starting point, we work with premium themes and modify them deliberately rather than layering on plugins.

02

Plugin selection based on what your site actually needs

WordPress has over 60,000 plugins, and most WordPress sites use too many of them. Shero selects plugins deliberately: each one is chosen for a specific requirement, evaluated for maintenance quality and performance impact, and configured correctly. Sites built with fewer, better-maintained plugins are faster, more secure, and easier to update.

03

Hosting and server configuration that matches your traffic and use case

WordPress performance depends heavily on the hosting environment and server configuration. Shero configures hosting, caching, CDN, PHP, and database settings for the site's actual traffic patterns and use case, not a generic shared hosting plan. For WooCommerce sites, the hosting configuration accounts for checkout performance and peak traffic load.

04

SEO and marketing infrastructure built in, not bolted on

Shero builds URL structure, structured data, and analytics configuration into every WordPress build from the first template. SEO and WordPress development are managed by the same team so technical decisions do not create SEO problems that need separate remediation.

05

Full service coverage from design through digital marketing

Design, development, and performance are managed by one team at Shero. Analytics configuration is included in every WordPress build so the site is measurable from launch day.

06

Post-launch support from the team that built the site

99% of Shero WordPress clients continue working with the team after launch. The support team is the same team that built the site, which means they know the codebase, the plugin configuration, and the decisions that were made during development. Support packages run from 4 hours to 32+ hours per month depending on the site's ongoing needs.

Our Work

View All
Drums and percussion instruments

Memphis Drum Shop

Memphis Drum Shop is a premier destination for drummers, offering a vast selection of drums, cymbals, and percussion instruments. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify with seamless ERP integration and custom browsing features.

Memphis Drum Shop
Well-known American knife manufacturer

Benchmade

For more than three decades, Benchmade has been known for producing high-quality knives for everyday carry, hunting, rescue, and outdoor use. Launched on Magento Commerce Cloud in 2018, the brand partnered with Shero to tap into the surge in outdoor consumer demand and scale their online presence.

Benchmade
Provide solutions for industrial safety protection

Justrite

JustRite Safety Group is a leading manufacturer of workplace safety products with roots going back to 1906. The brand partnered with Shero to merge four separate Magento stores into a single multi-store megasite, allowing customers to shop across all brands with one shared cart.

Justrite
Premium milled golf putters & golf accessories

Swag Golf

Swag Golf is known for its limited-edition, bold golf gear and lifestyle products with a devoted following. Looking to align their online store with their unapologetic brand identity, the brand partnered with Shero to overhaul their Shopify theme, develop a dedicated evergreen product strategy, and drive stronger conversions.

Swag Golf

Most WordPress builds launch in 6-12 weeks. Complex WooCommerce builds with custom plugins and integrations run longer. We scope before we quote.

Scope my WordPress project

How Shero approaches WordPress development

01

Discovery: Requirements and Platform Fit

We document your site requirements, content structure, integration needs, and growth goals. For projects that include WooCommerce, we cover product catalog complexity, payment and shipping requirements, and any B2B configuration needs. We also assess whether WordPress is the right platform or whether a dedicated eCommerce platform would serve you better.

02

Architecture: Theme, Plugin, and Hosting Design

We design the theme architecture and structure, select or plan custom plugins, define the hosting environment requirements, and map integrations with analytics, marketing, and third-party tools. Plugin selection is documented with rationale so your team understands what each plugin does and why it is there.

03

Build: Development and Configuration

We build the custom theme and any required plugins, configure WordPress and all extensions, set up hosting with caching and CDN, implement SEO infrastructure, and connect all required integrations. Development follows a documented specification with weekly status updates.

04

UAT: Testing and Quality Assurance

We test every page template, user flow, plugin interaction, and integration before handing the site over. Performance testing confirms load times meet targets. Accessibility testing confirms compliance with agreed standards. Device and browser testing covers the full matrix defined in the project scope.

05

Launch and Post-Launch Support

Go-live includes hosting documentation, a plugin maintenance guide, and a recommended support plan. Most clients transition directly into a Shero WordPress support package so the team that built the site continues to maintain it.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Gardien Products

"Shero was truly a pleasure to work with! We trusted our team at Shero to be the experts in so many different aspects of e-commerce (shipping, taxes, customer service solutions, Shopify themes, etc) and they always were, without fail. Our weekly check-in meetings were efficiently run and extremely informative. Throughout the whole process, Shero stayed unwaveringly on target with our deadline and mindful of our budget. Our site turned out even better than we could’ve imagined, and we’re looking forward to seeing our customers’ reactions at upcoming trade shows!"

Caroline Mungenast

Branding Creative Manager / Gardien Products

Alto Music

"As a long-time client, we at Alto Music have always appreciated their technical expertise, but their recent migration of our site from Magento 2 to Shopify was exceptional. Shero preserved the essence of our beloved loyalty and rewards program, seamlessly integrating it into Shopify’s more efficient framework. The transition not only retained our unique features but also significantly simplified site management and reduced costs. We’re thrilled with the results and highly recommend Shero for any e-commerce needs."

Bobby Montemurro

VP Sales & Marketing / Alto Music

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

GEN-Y Hitch

"This has been the most impressive vendor partnership I have experienced. Every meeting felt purposeful, every milestone was clear, and the process was incredibly well-supported from start to finish. Shero delivered a seamless Shopify migration."

Kendra Borkholder

Kendra Borkholder - Operations Support / GEN-Y Hitch

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana