Shopify SEO Consultant for In-House Teams

Need a Shopify SEO consultant who can fix the technical issues apps can't and grow rankings for your collection and product pages? We audit your theme code and site speed, give your team a fix list and a keyword map for your collection and product pages, and our developers can make the theme changes for you.

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Shopify Platinum Partner

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

42/100

Average AI search readiness of Shopify stores

We scored 1,000 Shopify stores on AI search readiness, and the average was 42 out of 100. We show you where your store loses points and what to fix first.

2.74x

More orders from AI assistants on the stores we manage

Across 96 million sessions on the stores we manage, AI assistants sent about the same number of visits as the year before and 2.74 times the orders. We work on getting your store into those answers.

48%

Shopify stores that pass all three Core Web Vitals on mobile

In our speed benchmark of 1,000 Shopify stores, 48% passed all three Core Web Vitals on mobile. We tell you which of your templates fail and what is slowing them down.

+32%

More Google clicks after Camera Source moved to Shopify

In the 12 weeks after Camera Source moved from Magento to Shopify, Google clicks were 32% higher than in the 12 weeks before. We handled the 301 redirects and technical SEO checks for the move. Read the Camera Source case study.

This has been the most impressive vendor partnership I have experienced.

Kendra Borkholder, Operations Support, GEN-Y Hitch

What a Shopify SEO expert delivers

A Shopify SEO consultant from Shero works with your in-house marketing team on the parts of SEO that need Shopify knowledge, such as theme code, structured data and the URLs Shopify creates for products and filters. Your team keeps the content and brand work. We give them a fix list and a keyword map.

  • Shopify technical SEO audit with a prioritized fix list
  • Keyword research mapped to your collection and product pages
  • Content briefs and a content plan for your in-house writers
  • Liquid and theme guidance for your developers
  • AEO and AI search guidance so your pages can be cited in AI answers
  • Monthly advisory calls with your SEO specialist
  • An independent review of your current SEO agency

Shopify SEO pricing

Three ways to work with us. Every retainer starts with the $3,000 audit, billed once, so the monthly scope matches what your store needs.

Technical SEO audit

$3,000 one time, starting

  • Full crawl of your store
  • Canonical, filter and schema review
  • Core Web Vitals and app script check
  • Fix list ranked by revenue impact
  • Walkthrough call with the SEO lead
Book the audit

Growth retainer

$1,500 a month, starting

  • Technical fixes made in your theme
  • Collection and product page optimization
  • Content briefs every month
  • AI search checks
  • Monthly report on organic revenue
Talk about a retainer

Shopify Plus and enterprise

$5,000+ a month

  • Everything in Growth
  • Large catalogs and multiple markets
  • Hreflang and international SEO
  • Links and digital PR
  • AI answer tracking in ChatGPT, Perplexity and Gemini
Talk to the SEO lead

Shopify SEO consultant: your options compared

Here is how Shero compares with an independent SEO consultant, an in-house SEO hire and Ahrefs on your own.

Compared on SheroAn independent SEO consultantAn in-house SEO hireAhrefs on your own
Someone who can change the code Our developers make the theme changes we recommendGives advice, and your developer does the workNeeds a developerData only
Shopify experience We work on Shopify stores every dayVaries with their Shopify experienceDepends on their past projectsWorks for any platform
Holidays and sick days A team, so work keeps going when someone is awayPauses when they are awayStops when they are on leaveCollects data, but nobody acts on it
Data behind each recommendation Advice tied to your Search Console and GA4 dataUses your data if sharedHas your dataIts own index and estimates
How you pay An audit of your store or accounts, then a proposal. Work on a monthly retainer.Hourly or a day rateSalaryA monthly subscription
Shero
Someone who can change the code Our developers make the theme changes we recommend
Shopify experience We work on Shopify stores every day
Holidays and sick days A team, so work keeps going when someone is away
Data behind each recommendation Advice tied to your Search Console and GA4 data
How you pay An audit of your store or accounts, then a proposal. Work on a monthly retainer.

Compared with

An independent SEO consultant

Someone who can change the code Gives advice, and your developer does the work
Shopify experience Varies with their Shopify experience
Holidays and sick days Pauses when they are away
Data behind each recommendation Uses your data if shared
How you pay Hourly or a day rate

An in-house SEO hire

Someone who can change the code Needs a developer
Shopify experience Depends on their past projects
Holidays and sick days Stops when they are on leave
Data behind each recommendation Has your data
How you pay Salary

Ahrefs on your own

Someone who can change the code Data only
Shopify experience Works for any platform
Holidays and sick days Collects data, but nobody acts on it
Data behind each recommendation Its own index and estimates
How you pay A monthly subscription

Why brands choose Shero for Shopify SEO consulting

Organic traffic that has stopped growing is often a technical problem on Shopify, such as duplicate product URLs created by collections, filter pages that Google indexes, schema that conflicts with the theme, or app scripts that slow down every page. A consultant who doesn't work on Shopify every day can easily miss these.

01

You get an independent check of your current SEO agency

We compare your agency's work with what your store needed and show you what is missing, so you can decide whether to renew. You get the gaps in writing, and we tell you which ones to fix first.

02

You talk directly to the people doing your SEO

Your SEO specialist and Shopify developers are on your calls, with no account layers. You can have a shared Slack channel with your dedicated team, and your account manager is not billed to you.

03

SEO advice and Shopify developers on one team

Our Shopify developers in the US, the UK, Albania and Finland can make the theme and Liquid changes for you. Your SEO specialist works with them directly, so the fixes on your list become live theme code.

04

Your team avoids costly theme mistakes

A wrong canonical tag or a robots.txt rule that blocks a whole category can cost you rankings. We show your team where these risks are in your theme before anyone edits it.

05

Every recommendation is tied to your own data

We prioritize each fix using your Search Console, GA4 and crawl data, so your team starts with the pages that bring traffic. You get a roadmap and a monthly report on what changed.

06

You see the scope before you sign a retainer

The proposal lists the monthly scope and cost before you sign, and you can move to a full Shopify SEO program when you want us to do more.

SEO results

Google clicks from Search Console for stores we run SEO for.

View all case studies

Gifts and home decor

+57%Google organic clicks, Jul to Sep 2026 vs 2025
3xnon-brand Google clicks, same period
RomanShopify Plus

Barcode and RFID hardware

+92%Google organic clicks, Jul to Sep vs Jan to Mar 2026
+20%Google clicks, Sep vs Aug 2026
LevataMagento

Backup camera systems

+32%Google clicks in the 12 weeks after the move from Magento
+65%Google impressions, same 12 weeks vs the 12 before
Camera SourceShopify
Read the case study

Our Work

View All
Backup Camera Systems

Camera Source

Camera Source, a Wisconsin-based manufacturer of backup camera systems for automotive, agricultural, and commercial use, built a loyal D2C and B2B customer base over 15+ years. Outgrowing a self-hosted Magento setup, the brand partnered with Shero to migrate to Shopify, delivering a native B2B dealer portal, a custom Vehicle Fitment Search, and a faster, more flexible storefront for retail customers and dealers alike.

Camera Source
Candy and Party Favors

Just Candy

Just Candy sells personalized candy and party favors from a catalog of more than 16,000 SKUs. On VTEX, the brand had a rigid and expensive tech stack, a dip in sales caused by user experience issues, and site management that depended on heavy custom development. Shero moved the full catalog to Shopify and kept personalization and performance intact. Indexed pages increased 66% after the migration.

Just Candy
Industrial Safety Solutions

Justrite

JustRite Safety Group is a leading manufacturer of workplace safety products with roots going back to 1906. The brand partnered with Shero to merge four separate Magento stores into a single multi-store megasite, allowing customers to shop across all brands with one shared cart. Organic traffic doubled almost immediately after launch and continued to grow steadily over the following six months.

Justrite
Specialty Coffee

Valentine Coffee Co.

With an existing Shopify build that no longer reflected its premium positioning, the Milwaukee specialty coffee roaster, serving both D2C customers and a growing B2B wholesale base, partnered with Shero to deliver a full design and functionality refresh in 8 to 10 weeks ahead of the holiday season. The project included a refined dark-mode aesthetic, native RoasterTools integration, and a B2B wholesale flow integrated into the storefront.

Valentine Coffee Co.

Shopify SEO now includes AI search

Buyers ask ChatGPT, Perplexity and Google AI Overviews which store to buy from. Those answers pull from the same schema, content and crawl access your SEO depends on. The Growth retainer includes AI search checks, and Plus and enterprise add monthly AI answer tracking.

Check your store for free with our Agentic Commerce Readiness Check

  • AI crawler access

    We check robots.txt, Cloudflare rules and bot settings so OAI-SearchBot (ChatGPT search), GPTBot, PerplexityBot and Googlebot can reach your products.

  • Template level schema

    Product, Offer, Review and FAQ data written once in Liquid and kept in sync with your catalog.

  • Answer ready copy

    Collection and product copy that answers the buyer's question in the first sentence, the format AI answers quote.

  • Citation tracking

    On Plus and enterprise, a monthly check of the prompts your buyers use, which stores get cited and how much revenue AI referrals bring in GA4.

Want a second opinion on your Shopify SEO? Get one on a call.

Review my Shopify SEO

Process

How Shopify SEO consulting works

We start with a call and an audit of your store, then send you a proposal, and after you sign we send your team a report every month.

  1. 01

    First call

    You book a call with us and tell us what your marketers handle in house and where you need Shopify help.

  2. 02

    Store audit

    We audit your store's technical SEO and keyword coverage and give you a ranked fix list. Here is everything the Shopify SEO audit covers.

  3. 03

    Proposal

    We send you a proposal with the monthly scope and cost, based on what the audit found.

  4. 04

    Sign and onboard

    Once you sign, we set up access to your Shopify admin, Search Console and GA4 and agree on the first month's priorities with your team.

  5. 05

    Monthly work and reports

    Each month we answer your team's questions and send a report on rankings and organic traffic. Every quarter we meet with you for a business review.

Who works on your account

Meet the Team

Related services

Shopify SEO services by need

Start with the SEO service that matches your problem.

Technical and AI SEO

Fix what Shopify's theme and apps get wrong, for Google and AI search.

Page and market SEO

Grow the pages and markets that already sell.

Channels that work with SEO

Links, paid, social and conversion work on the same team.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Justrite Safety Group

"The collaboration between us and Shero Commerce on the Justrite multi-store site went beyond what we had hoped for.  They are a terrific partner to work with.  Their team’s dedication to understanding our unique requirements and delivering a high-quality, customized solution has greatly enhanced our online presence. The new website not only showcases our products effectively but also streamlines the shopping experience for our customers. We couldn’t be happier with the results and look forward to working with Shero Commerce on future projects."

Douglas J. Stang

VP of eCommerce / Justrite Safety Group

GEN-Y Hitch

"This has been the most impressive vendor partnership I have experienced. Every meeting felt purposeful, every milestone was clear, and the process was incredibly well-supported from start to finish. Shero delivered a seamless Shopify migration."

Kendra Borkholder

Operations Support / GEN-Y Hitch

Memphis Drum Shop

"Working with the Shero team was professional, efficient, and inspiring. The Shero development team was extremely competent and provided solid solutions for our needs, as well as addressing any bugs or issues that arose during the process. Working with Shero exclusively through video technology was a new concept for our team that forced us to embrace modern methods of communication that will likely benefit our future relationships and business endeavors."

Shaun Carman

eCommerce Manager / Memphis Drum Shop

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana