Gen-Y Hitch PPC

Gen-Y Hitch's paid media had already produced flashes of real performance: on Meta, one creative was posting a 184x ROAS, far above what the rest of the account was seeing, but wins like that weren't being scaled or repeated. The numbers behind those results couldn't be fully trusted either, since pixel issues on Meta and tracking gaps on Google meant decisions were being made on inflated or incomplete data. On Google, campaigns weren't organized around individual products, so the algorithm had no clean way to match ads to buyer intent. Gen-Y Hitch needed a partner who could rebuild both accounts on a foundation of clean data and put dollars behind what was actually converting.

Shero's audit uncovered distinct issues on each platform.



Meta

• Prospecting and retargeting audiences were mixed in the same ad sets, sending conflicting signals and pushing the algorithm toward the easiest conversions rather than the most valuable ones
• Budget allocation was not following performance. The EPIC Executive Event creative was hitting a 184x ROAS and a $6 cost per acquisition, yet it was not receiving meaningful spend
• Creative volume was thin at roughly seven active ads, well below the 20 to 40 typical of high-growth accounts
• ROAS values were significantly inflated by tracking and pixel issues, meaning neither Shero nor Meta's algorithm could trust the data

Google Ads

• Ad rank was suffering from an absence of product-focused purchase paths and clear campaign silos, leaving Google without the signals it needs to optimize bids and match intent
• Conversion tracking issues across multiple campaigns limited the algorithm's ability to learn from real results

Given the scope of the rebuild needed, Shero identified a phased approach: fix tracking and structure first, then scale creative testing and bidding once the data could be trusted.

Meta
Shero rebuilt the account into a true funnel architecture, separating prospecting (broad and lookalike targeting) from retargeting sequences so top-performing creatives finally received the spend they had earned. Creative testing expanded from roughly seven ads into Reels, static images, and carousels, with new hooks tested by product type and angle (social proof, product-in-use, problem-solution, UGC-style). The 5th-Wheel ad became the top performer, generating 1,122 clicks at a $0.16 cost per click and a 3.56% CTR during the week of June 10 through 16, while Video 2 drove 976 clicks and 38 purchases. Underperforming ads were switched off rather than pausing campaigns wholesale, and a Video Testimonial format was pulled back after testing showed a weak hook, not a flawed format, leaving it open as a future test with a stronger creative brief.

Custom Features & Functionality

Shero calibrated bid strategy to each campaign's individual traffic patterns and conversion signals, improving ad rank on the P-Max Mega campaign by approximately 20% and lifting conversions 10% month over month. Performance Max ad assets were refreshed with copy focused on specific selling points rather than generic messaging, improving CTR without increasing spend, while updates to the AI Max campaign drove a 25% increase in May conversions.

The central challenge was inherited, not created: the account's reported Meta ROAS was inflated, and neither Shero nor the client could trust the data historically used to make decisions. Rather than making large budget moves off bad numbers, Shero validated conversion tracking and cleaned up the pixel before scaling. May 2026 was effectively the first full month of reliable data, and June's results reflect that foundation. On Google, a conversion tracking audit flagged two campaigns as likely undertracking. Rather than pausing them outright, Shero de-prioritized their budget while looping in Gen-Y Hitch's development team to investigate, preserving brand awareness value while protecting spend from optimizing against unreliable data.