eCommerce Digital Strategy

Not sure whether next quarter's budget belongs in a redesign, paid ads, SEO or a move to Shopify Plus? Shero starts with an audit of your analytics, store, channels and tech stack, then puts together a prioritized roadmap with revenue targets for each channel.

Book a Discovery Call Our Work

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

+14.3%

Invisible Bead Extensions conversion rate

Invisible Bead Extensions' conversion rate rose 14.3% from A/B tests. CRO is planned together with SEO, paid media and email, so every channel works toward the same revenue goal.

ICP

Every strategy designed around your ideal customer

Every Shero digital strategy starts with identifying and documenting your ideal customer profile. Campaigns, content, and channel decisions are all made in reference to who you are actually trying to reach and convert.

Analytics

Strategy checked against your own numbers

We review the strategy with you against the numbers in your analytics reports. Budget then moves toward the channels that brought in orders.

4

Channels managed as one integrated program

Shero manages SEO, paid media, email marketing, and CRO as a single integrated growth program for clients who want all four channels working from the same strategy.

"Working with Shero has been an exceptional experience. Their team's dedication to innovation, attention to detail, and commitment to delivering outstanding results is truly commendable. Shero's expertise has been instrumental in achieving our goals, and I highly recommend their services to anyone seeking excellence in their projects."

Rene Davis, Director of Digital Commerce, Event Network

Fragmented channels do not grow a business

Many eCommerce brands have channels but no strategy. An SEO agency, a paid media team, an email vendor, and a developer who handles CRO when asked. Each reports on their own metrics, optimizes for their own numbers, and rarely talks to the others. The result is a brand that spends more per acquisition each year and wonders why growth has slowed.

Digital Marketing Audit
Channel-Specific Roadmaps
Competitive Analysis
User Experience Strategy
SEO Strategy
Email Marketing Strategy
Paid Media Strategy
Ongoing Consulting

Compared on	Shero Commerce	A fractional eCommerce consultant	An in-house head of eCommerce	Shopify Sidekick and your own reports
Which channel to fund first	We rank channels by margin and effort, then pick where to start.	Good outside view; often limited to their own specialty.	Knows the business; takes months to hire and ramp.	Quick answers from store data; priorities are still yours.
Proof the advice has worked elsewhere	Invisible Bead Extensions: conversion rate up 14.3% from A/B tests.	Depends on past roles; results are hard to check.	Track record comes from other companies.	Sidekick suggests ideas; it has no client results.
Email and retention in the plan	Archer Roose: email marketing ROAS up 18%.	Often focused on acquisition over retention.	Owns it, if email skills are part of the hire.	Can draft emails; testing and timing are on you.
Cover when someone leaves	65+ people across the US, the UK, Albania and Finland.	One person; the plan stops when they do.	Knowledge leaves with the hire.	Always there, but someone still has to act on it.
How you pay	An audit of your store or accounts, then a proposal. Work on a monthly retainer.	Monthly fee or day rate.	Salary, bonus and benefits.	Sidekick is included with Shopify.

Shero Commerce

Which channel to fund first We rank channels by margin and effort, then pick where to start.

Proof the advice has worked elsewhere Invisible Bead Extensions: conversion rate up 14.3% from A/B tests.

Email and retention in the plan Archer Roose: email marketing ROAS up 18%.

Cover when someone leaves 65+ people across the US, the UK, Albania and Finland.

How you pay An audit of your store or accounts, then a proposal. Work on a monthly retainer.

Compared with

A fractional eCommerce consultant

Which channel to fund first Good outside view; often limited to their own specialty.

Proof the advice has worked elsewhere Depends on past roles; results are hard to check.

Email and retention in the plan Often focused on acquisition over retention.

Cover when someone leaves One person; the plan stops when they do.

How you pay Monthly fee or day rate.

An in-house head of eCommerce

Which channel to fund first Knows the business; takes months to hire and ramp.

Proof the advice has worked elsewhere Track record comes from other companies.

Email and retention in the plan Owns it, if email skills are part of the hire.

Cover when someone leaves Knowledge leaves with the hire.

How you pay Salary, bonus and benefits.

Shopify Sidekick and your own reports

Which channel to fund first Quick answers from store data; priorities are still yours.

Proof the advice has worked elsewhere Sidekick suggests ideas; it has no client results.

Email and retention in the plan Can draft emails; testing and timing are on you.

Cover when someone leaves Always there, but someone still has to act on it.

How you pay Sidekick is included with Shopify.

01

Strategy included in every replatform

A replatform without a strategy is an expensive way to end up with the same problems on a new platform. Shero aligns migration decisions with commercial objectives before any technical scope is agreed.

02

Reports designed around revenue

Monthly reports cover channel-attributed revenue, conversion rates, cost per acquisition, and return on ad spend. Every marketing client gets that report each month, plus a quarterly business review that covers decisions and next steps.

03

Designed around your ideal customer

We define your ideal customer profile first. Every channel decision, content piece, and campaign target is made in reference to who you are actually trying to reach. Companies that market to everyone tend to convert fewer of them.

04

Strategy and execution under one roof

Shero can advise on strategy or handle execution across SEO, email, paid, and CRO. Many clients prefer having the same team handle both so nothing gets lost between planning and delivery.

05

Data-led from the start

We audit your existing analytics, channel performance, and competitive position before recommending anything. The strategy is based on your data and your market.

06

All channels aligned to one goal

SEO, paid media, email, and CRO are coordinated from a single strategy so every channel works toward the same goals. Paid media and SEO are managed together for brands that want acquisition channels coordinated with the same revenue objectives.

Sporting goods

+200%revenue growth since launch

Shopifymoved from Magento, with US and UK markets on one store

STXShopify

Read the case study

Confectionery

Shopify Pluscustom .NET site moved to Shopify Plus, with two more stores added under the same Plus organization

Custom appfundraising dashboards for group chairs and sellers

Sarris CandiesShopify Plus

Read the case study

Entertainment

CBO + RCCtwo Regal stores moved from Magento to Shopify in the same week

+40%faster page loads than legacy Magento

Regal CinemasShopify

Read the case study

Baby Sleep Courses

Taking Cara Babies

Since 2013, Taking Cara Babies has helped parents build better sleep routines. With a custom CMS holding back growth and plans to sell physical products, they chose Shopify Plus and brought in Shero Commerce to handle a complex migration, unifying physical and digital sales on one platform.

Taking Cara Babies

Industrial Safety Solutions

Justrite

JustRite Safety Group is a leading manufacturer of workplace safety products with roots going back to 1906. The brand partnered with Shero to merge four separate Magento stores into a single multi-store megasite, allowing customers to shop across all brands with one shared cart. Organic traffic doubled almost immediately after launch and continued to grow steadily over the following six months.

Justrite

Candy and Party Favors

Just Candy

Just Candy sells personalized candy and party favors from a catalog of more than 16,000 SKUs. On VTEX, the brand had a rigid and expensive tech stack, a dip in sales caused by user experience issues, and site management that depended on heavy custom development. Shero moved the full catalog to Shopify and kept personalization and performance intact. Indexed pages increased 66% after the migration.

Just Candy

Leadership Education

CCL - Center for Creative Leadership

Shero moved the Center for Creative Leadership, a global nonprofit, from iApps to Magento 2. We integrated Microsoft Dynamics 365 and VitalSource, set up international selling, and improved the store and checkout on every device.

CCL - Center for Creative Leadership

When to move to Shopify Plus

We recommend Plus once you pass about $1M a year in sales, or sooner for B2B, checkout changes or selling in several countries.

Checkout
Custom checkout logic with Checkout Extensibility and Functions.
B2B
Full B2B with company accounts, catalogs and terms.
Expansion stores
Up to 10 storefronts in one contract.
Support
Priority support and a lower card rate.

Not sure which channel to fund first?

Let's look at yours

Talk to a Strategist

01

Data audit
We review GA4, Search Console, ad accounts and email results to see what each channel brings in.
02

Ideal customer
We define who you are trying to reach so every channel targets the same buyers.
03

Channel plan
SEO, paid media, email and CRO get one shared plan tied to the same revenue goal.
04

Execution
Our team carries out the plan across channels, or works alongside your in-house people where you prefer.
05

Monthly review
Each month we report revenue by channel, cost per acquisition and return on ad spend, then adjust the plan.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

01

What does a digital strategy engagement with Shero include?

02

How is this different from just hiring an SEO or paid media agency?

03

How long before we see results from a digital strategy?

04

What data do you need from us to get started?

05

Do you manage the channels or just advise on strategy?

06

How does digital strategy connect to a replatforming project?

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"I wanted to take a moment to thank you all for a very successful launch! I know there was a lot of great work put in by everyone to make this happen. Our accounting and sales teams are thrilled to have this functionality working, and that means our customers are also taking full advantage of these enhancements. We appreciate the partnership in the development and testing, and are looking forward to more enhancements in the future."

Bren Rafaelly

Head of Digital Transformation / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business."

James McKenna

Senior Commerce & CX Manager / STX

Memphis Drum Shop

"Working with the Shero team was professional, efficient, and inspiring. The Shero development team was extremely competent and provided solid solutions for our needs, as well as addressing any bugs or issues that arose during the process. Working with Shero exclusively through video technology was a new concept for our team that forced us to embrace modern methods of communication that will likely benefit our future relationships and business endeavors."

Shaun Carman

eCommerce Manager / Memphis Drum Shop

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email

[email protected]

Locations

New York • London • Helsinki • Tirana

eCommerce Digital Strategy

Fragmented channels do not grow a business