Shopify Magic AI Optimization Services

Are Magic and Sidekick giving you generic copy, and are your products missing from AI shopping answers? We set up Shopify Magic AI optimization: Magic prompts in your brand voice, Shopify Flow automations for routine admin work, and the product attributes, metafields and schema that AI assistants read.

Book a Discovery Call Our Work

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

2.74x

More orders from AI assistants in a year, while AI visits stayed flat

We studied GA4 data from 73 stores we manage or support. AI assistants sent about as many visits in September 2026 as a year earlier, but orders from those visits nearly tripled.

1.62%

Conversion rate of AI visits at stores where half or more start on a product page

In the same study, stores where at least half of AI visits started on a product page converted that traffic at a median 1.62%, against 1.06% for the other stores.

25%

Higher conversion rate from AI visitors than from Google organic, at the median store

On 41 of the 61 stores with at least 200 AI visits, visitors from AI assistants converted better than visitors from Google organic search. Revenue per visit was 23% higher at the median store.

42/100

Average AI readiness score in our study of 1,000 Shopify stores

We scored 1,000 Shopify stores in our AI readiness report on product attributes, descriptions and schema, and the average was 42 out of 100.

Working with the Shero team was professional, efficient, and inspiring.

Shaun Carman, eCommerce Manager, Memphis Drum Shop

What Shopify Magic AI optimization covers

Shopify Magic is the set of AI features in your Shopify admin, including product descriptions, image editing, email copy and Sidekick, the admin assistant. You can automate admin tasks with Shopify Flow. Agentic Storefronts and Shopify Catalog are Shopify's channels for AI shopping, and we set up your products for them.

A review of how your team uses Shopify Magic, Sidekick and Flow today
Product attributes, category metafields and descriptions filled in, so Magic and AI assistants have the facts about each product
Shopify Magic prompts for each product type, written in your brand voice
Shopify Flow automations, such as customer tags by spend, low-stock alerts and order tags for your ERP or 3PL
Product data prepared for Shopify Catalog and Agentic Storefronts
Training for your team on Sidekick, the prompts and the flows

Compared on	Shero Commerce	Sidekick and Magic on your own	A general AI writing tool	A virtual assistant
Product copy in your brand voice	Prompts written from your product data.	Fast drafts that need your edits to match your voice.	Fast drafts written outside Shopify and pasted in.	Writes by hand, slowly.
Changes checked before they go live	Tested on a test theme or dev store, then live after your approval.	Sidekick does not change the store without your approval.	Copy and paste errors are common.	Reviewed only if someone checks.
Admin tasks your team repeats every week	Automated with Shopify Flow by our developers.	Helps with tasks from plain requests, with your approval.	Writes instructions; someone still sets up the automation.	Does the tasks by hand.
Planning the next changes	A roadmap for the next changes.	Your team has to plan it.	No guidance inside Shopify.	Only what the assistant suggests.
How you pay	Paid discovery, then an accurate estimate.	Sidekick and Magic cost nothing extra.	AI writing tool subscription.	Virtual assistant hourly rate.

Shero Commerce

Product copy in your brand voice Prompts written from your product data.

Changes checked before they go live Tested on a test theme or dev store, then live after your approval.

Admin tasks your team repeats every week Automated with Shopify Flow by our developers.

Planning the next changes A roadmap for the next changes.

How you pay Paid discovery, then an accurate estimate.

Compared with

Sidekick and Magic on your own

Product copy in your brand voice Fast drafts that need your edits to match your voice.

Changes checked before they go live Sidekick does not change the store without your approval.

Admin tasks your team repeats every week Helps with tasks from plain requests, with your approval.

Planning the next changes Your team has to plan it.

How you pay Sidekick and Magic cost nothing extra.

A general AI writing tool

Product copy in your brand voice Fast drafts written outside Shopify and pasted in.

Changes checked before they go live Copy and paste errors are common.

Admin tasks your team repeats every week Writes instructions; someone still sets up the automation.

Planning the next changes No guidance inside Shopify.

How you pay AI writing tool subscription.

A virtual assistant

Product copy in your brand voice Writes by hand, slowly.

Changes checked before they go live Reviewed only if someone checks.

Admin tasks your team repeats every week Does the tasks by hand.

Planning the next changes Only what the assistant suggests.

How you pay Virtual assistant hourly rate.

01

We have set up Shopify Flow automations for live stores

For Just Candy, we set up flows that add the shipping method code to each order as a tag, so MACH, their ERP, receives the right shipping method with every order.

02

You talk directly to the developers and specialists doing the work

The developers who set up your flows and the specialists who write your prompts join your calls, with no account layers in between. You can have a shared Slack channel with the team working on your store.

03

We fix your product data before we write prompts

Shopify Magic uses the fields on each product to write its description. When material, size or use is missing, the copy comes out generic, so we fill in those fields first and then write the prompts. We also set up the schema; see Shopify structured data.

04

We have written AI-generated product copy for a 15,000-product catalog

Through our Verbalic AI product content service, we wrote product copy for F-Musiikki's 15,000+ products across more than 100 categories. Each product got a short summary, five selling points, structured spec blocks and cross-sell suggestions.

05

We tell you when Shopify's own tools are enough

If Magic, Sidekick or Flow can do the job, we set them up before we suggest a paid app. When a task needs an app or custom code instead, we tell you why.

06

The same team can support you after go-live

Shopify adds and changes Magic and Sidekick features often. After go-live, you can keep the same team on a monthly support retainer to update your prompts and flows as your catalog changes.

Musical instruments

40%lower maintenance and operating costs after the move from Magento 2

Altobucksopen loyalty balances moved to Shopify on launch day

Alto MusicShopify

Read the case study

Specialty coffee

+35.8%active subscriptions, Q3 vs Q2 2026

+77.1%new subscriptions, same period

Dillanos Coffee RoastersShopify

Entertainment

Custom appcredit based checkout rebuilt in a custom Shopify app

+40%faster page loads than legacy Magento

Regal CinemasShopify

Read the case study

Backup Camera Systems

Camera Source

Camera Source, a Wisconsin-based manufacturer of backup camera systems for automotive, agricultural, and commercial use, built a loyal D2C and B2B customer base over 15+ years. Outgrowing a self-hosted Magento setup, the brand partnered with Shero to migrate to Shopify, delivering a native B2B dealer portal, a custom Vehicle Fitment Search, and a faster, more flexible storefront for retail customers and dealers alike.

Camera Source

Candy and Party Favors

Just Candy

Just Candy sells personalized candy and party favors from a catalog of more than 16,000 SKUs. On VTEX, the brand had a rigid and expensive tech stack, a dip in sales caused by user experience issues, and site management that depended on heavy custom development. Shero moved the full catalog to Shopify and kept personalization and performance intact. Indexed pages increased 66% after the migration.

Just Candy

Industrial Safety Solutions

Justrite

JustRite Safety Group is a leading manufacturer of workplace safety products with roots going back to 1906. The brand partnered with Shero to merge four separate Magento stores into a single multi-store megasite, allowing customers to shop across all brands with one shared cart. Organic traffic doubled almost immediately after launch and continued to grow steadily over the following six months.

Justrite

Premium Chocolates

Sarris Candies

Sarris Candies is a family-owned Pennsylvania chocolate maker known for personalized chocolate bars, custom cakes, and gift assortments. Having outgrown its custom .NET platform, the brand moved to Shopify Plus with Shero for a mobile-first storefront, custom personalization, and ordering options for gift buyers and bulk purchasers. With every high-traffic page manually redirected, organic search recovered and grew past pre-migration levels, with Core Web Vitals in the green from launch.

Sarris Candies

AI answers start with your store data

ChatGPT, Perplexity, Gemini and Google AI Overviews pick stores from what they can crawl and read. We fix that layer first, then track where you get cited.

Check your store for free with our Agentic Commerce Readiness Check

AI crawler access
Robots.txt, Cloudflare rules and bot settings checked so GPTBot, PerplexityBot and Google-Extended can reach your products.
Product data AI can read
Product, Offer and Review schema written once in Liquid and kept in sync with your catalog.
Answer ready copy
Collection and product copy that answers the buyer's question in the first sentence.
Citation tracking
A monthly check of the prompts your buyers use, which stores get cited and what AI referrals bring in GA4.

Let's set up Magic and Flow in your store.

Tell us about your store.

Plan my Shopify Magic setup

01

Discovery
In recorded workshops, we go through how your team uses Magic, Sidekick and Flow today and what your product data looks like.
02

Mapping
We map the product attributes and metafields for each feature, the trigger and action for each flow, and a prompt for each product type. You sign off on the mapping before development starts.
03

Set up
We fill in your product data and write the Magic prompts in your store, and we update your product schema on a test theme. New flows are created but stay turned off until go-live.
04

Testing and UAT
We place test orders to trigger each flow and review a sample of generated descriptions for errors and duplicate copy. Your team tests everything and signs off.
05

Go-live and hypercare
We turn on the flows and publish the new product content. For the first 2 to 4 weeks after go-live, we fix any bugs in what we set up.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

01

Will Shopify Magic and Flow work with the apps we already use, like Klaviyo?

02

How much does Shopify Magic AI optimization cost?

03

Can our team manage Shopify Magic and Flow on its own after you set them up?

04

How do you keep AI-written product descriptions accurate and different from each other?

05

What happens on the first call about Shopify Magic, and what should we bring?

06

What do we get at the end of discovery for a Shopify Magic project?

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Invisible Bead Extensions®

"Working with Shero Commerce on our migration from WordPress to Shopify was honestly such a pleasant experience. We’d been on WordPress for five years with tons of content and very specific styling, and moving all of it into one cohesive Shopify site was no small feat, this was a genuinely complex, highly technical migration. But they pulled it off on deadline with zero errors and zero issues. Their team showed up with everything we needed: a project manager, multiple developers, marketing leads, email specialists, and CRO experts, all coordinated through dedicated meetings and a real task management system. They also designed several high impact conversion pages so our digital presence didn’t just function better, it looked beautiful too. Since migrating, we’ve seen an increase in revenue thanks to having one simplified, cohesive platform. I’m so grateful for how seamlessly they executed this, and I’d recommend Shero Commerce to anyone facing a migration like ours."

Jasmine Hadjis

CEO, IBE / Invisible Bead Extensions®

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business."

James McKenna

Senior Commerce & CX Manager / STX

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email

[email protected]

Locations

New York • London • Helsinki • Tirana

Shopify Magic AI Optimization Services

What Shopify Magic AI optimization covers