Shopify Technical SEO Services

Every app you install on Shopify injects JavaScript and CSS on every page, including pages where the app is never used. Apps are the single biggest cause of Core Web Vitals failure on Shopify stores. 70.5% of ecommerce sites fail Lighthouse performance standards and the average score is 67 out of 100.

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Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

86.7%

Core Web Vitals pass rate for Shopify's Dawn theme

Dawn achieves an 86.7% Core Web Vitals pass rate. Legacy premium themes pass at 65-68%. If your store is on an older theme, that gap is a direct ranking disadvantage. Shero audits whether your theme is the performance ceiling.

67/100

average Lighthouse score for ecommerce sites

The average ecommerce site scores 67 out of 100 on Lighthouse and 70.5% are rated as needing improvement. App script bloat is the most common cause on Shopify. Shero audits every installed app's performance impact.

5

maximum customer-facing apps recommended per Shopify store

Best practice for Shopify technical performance caps customer-facing apps at five, with regular audits to remove unused installations. Most stores have significantly more. The Shopify SEO audit includes a full app script impact assessment.

98%

client retention

Most Shero technical SEO clients continue on a support retainer. Core Web Vitals require ongoing monitoring after every app installation, theme update, and campaign launch. Performance regressions on Shopify are almost always caused by something recently added.

Working with Shero has been an outstanding experience. Their team is highly skilled and easy to work with.

Douglas J. Stang, VP, E-commerce, Justrite Safety Group

What Shopify technical SEO covers

Shopify technical SEO covers the infrastructure-level issues that prevent your store from being correctly crawled, indexed, and ranked: Core Web Vitals, canonical duplication, faceted navigation indexation, schema markup, robots.txt, XML sitemap, and app script conflicts. Most of these issues are invisible until they suppress rankings. Shero delivers Shopify technical SEO audits and implementation for stores where organic traffic is underperforming relative to content quality. Every engagement starts with a full technical audit before any changes are made. Recommendations are prioritised by revenue impact, not severity score.

  • Core Web Vitals: LCP, INP, and CLS audit and fixes
  • App script conflict identification and resolution
  • Canonical tag configuration for collection URL duplication
  • Faceted navigation: duplicate page indexation control
  • Schema markup: Product, Review, BreadcrumbList, FAQPage
  • XML sitemap and robots.txt configuration

Why brands choose Shero for Shopify technical SEO

Shopify handles roughly 80% of basic technical SEO automatically. The 20% it leaves to you -- canonical tags, faceted navigation, schema conflicts, and app performance -- is where most stores underperform. These are the issues that require Shopify-specific knowledge to find and Shopify development expertise to fix.

01

Your installed apps are slowing every page, including pages where the apps are never used

Every Shopify app injects JavaScript and CSS on every page, even pages where the app is never used. Best practice caps customer-facing apps at five. Most stores have significantly more. Shero audits every app's script injection and removes or defers scripts suppressing Core Web Vitals without serving any user on that page.

02

Dawn theme passes Core Web Vitals at 86.7% but legacy themes pass at 65-68%

Shopify's Dawn theme achieves an 86.7% Core Web Vitals pass rate. Legacy premium themes pass at 65-68%. If your store is on an older theme, that gap is a direct ranking disadvantage. Shero audits whether your current theme is the performance ceiling and quantifies the lift from a migration before recommending it.

03

Schema conflicts between your theme and your apps produce validation errors that block rich results

Shopify themes generate microdata schema. Schema apps inject JSON-LD. When both run on the same page, Google may misread the markup and the page loses rich result eligibility. Shero audits schema with Google's Rich Results Test and resolves conflicts before they cost rich snippet eligibility. The Shopify SEO audit page covers the full schema workstream.

04

INP replaced FID as a Core Web Vital in 2024 and most Shopify stores have not audited for it

INP measures how quickly the browser responds after a user interaction. Threshold: 200 milliseconds. Most Shopify stores optimised for LCP and CLS but have never measured INP. App-injected JavaScript is the primary cause of INP failures. Shero uses Search Console real-user data to identify the specific app interactions causing delays.

05

Shopify's Speed Score in admin is not Core Web Vitals

Shopify's admin Speed Score is a Lighthouse simulation on one throttled device. Search Console Core Web Vitals use real Chrome user data over 28 days. A store can show a 70 Speed Score and fail Core Web Vitals for real mobile users. Shero uses field data, not admin scores, to assess actual ranking impact.

06

Fixing technical SEO on Shopify requires both SEO knowledge and Liquid development expertise

Canonical fixes, schema markup, robots.txt, and Core Web Vitals require Shopify theme changes. An SEO agency without development capability hands recommendations to a separate team, causing delays. Shero's technical SEO and development teams work from the same account. The Shopify SEO services page covers what an ongoing programme looks like after the audit.

Our Work

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Well-known American knife manufacturer

Benchmade

For more than three decades, Benchmade has been known for producing high-quality knives for everyday carry, hunting, rescue, and outdoor use. Launched on Magento Commerce Cloud in 2018, the brand partnered with Shero to tap into the surge in outdoor consumer demand and scale their online presence.

Benchmade
Sports equipment for lacrosse and field hockey

STX

STX Sporting Goods is a leading global manufacturer of innovative sports equipment and apparel, catering to athletes and enthusiasts in lacrosse, field hockey, and other team sports. Renowned for its cutting-edge technology and premium products, STX sought to revamp its digital presence to align with its reputation for excellence.

STX
Body jewelry and tattoo supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on.

Painful Pleasures
Musical instruments and audio equipment

Alto Music

A long-standing musical instrument retailer with a loyal customer base, Alto Music partnered with Shero to migrate from Magento 2 to Shopify, preserving their beloved Altobucks loyalty program and delivering a more manageable, cost-effective platform without sacrificing any of the features their customers loved.

Alto Music

A 30-minute call with Shero produces a specific scope, timeline, and recommendation. No generic proposals.

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How Shero delivers Shopify technical SEO

01

Core Web Vitals field data audit

Pull real-user LCP, INP, and CLS data from Google Search Console. Separate field data from Shopify's admin Speed Score to assess actual ranking impact across page types and devices.

02

App script audit

Audit every installed app's JavaScript injection. Identify scripts loading on pages where the app is not used. Prioritise removal or deferral based on CWV impact, not app function.

03

Canonical and faceted navigation audit

Crawl the full store for canonical tag gaps from collection URL duplication. Audit faceted navigation URL indexation. Configure robots.txt and canonical tags to protect crawl budget.

04

Schema markup audit and conflict resolution

Audit Product, Review, BreadcrumbList, and FAQPage schema using Google's Rich Results Test. Identify and resolve conflicts between theme microdata and app-injected JSON-LD.

05

Implementation

Implement all fixes directly in the Shopify theme and store configuration. No handoff to a separate development team. Verify every change against the original audit finding before closing.

06

Verification and monitoring

Re-crawl the store after implementation to verify every issue is resolved. Set up Core Web Vitals monitoring in Search Console. Monitor for regressions after every app installation and theme update.

Frequently asked questions.

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What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

Painful Pleasures

"Our journey from Magento to Shopify was riddled with complexities and challenges. With a vast catalog and intricate B2B logic, we needed expertise that could navigate through these intricacies. Shero Commerce was our beacon. They not only provided innovative solutions but also utilized their vast Magento knowledge to bridge gaps in Shopify’s native features. Now, our platform is seamless, our costs are reduced, and the headaches are a thing of the past. A heartfelt thank you to the Shero team!"

Patrick Rice

CEO / Painful Pleasures

Vienna Beef

"Our experience with Shero Commerce has been exceptional. Their expertise in migrating our website to BigCommerce resulted in a seamless transition, and we’ve seen a significant improvement in our checkout process and overall user experience. Their web design skills have truly elevated our online presence, and we couldn’t be happier with the results."

Reid Schwartz

eCommerce Manager / Vienna Beef

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

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