Shopify for Beverage and Alcohol eCommerce

Selling beer, wine or spirits on Shopify means age checks at checkout, a payment provider that accepts alcohol, and shipping rules that change from state to state. We create Shopify stores with age gates, state shipping restrictions, payment setup, subscription clubs and wholesale ordering for drinks brands.

Book a Discovery Call Our Work

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

Trade site

Trade pages your distributors use

We create trade sites where distributors download tech sheets, shelf tags and posters and search a list of distributors. Your team adds and updates the files from the Shopify admin.

+18%

Email marketing ROAS for Archer Roose

Archer Roose sells canned wine on Shopify. After our Shopify 2.0 redesign, Archer Roose's email marketing ROAS rose 18%.

State by state

Distribution regulations that must be addressed at the platform level

Alcohol DTC and distribution in the US is regulated state by state. Not all states permit direct to consumer alcohol delivery. Some require specific license types. Distribution tiers and compliance requirements vary by state and by product type. These constraints need to be addressed in the store architecture, not discovered post launch.

Delivery states

Checked before payment

Many states limit or ban direct-to-consumer alcohol shipping. We block checkout for addresses in states where you are not licensed, using shipping zones or a cart validation Function, so orders you cannot fill are never paid for.

This has been the most impressive vendor partnership I have experienced. Every meeting felt purposeful, every milestone was clear, and the process was incredibly well-supported from start to finish.

Kendra Borkholder, Operations Support, GEN-Y Hitch

What beverage and alcohol eCommerce on Shopify requires

Beverage and alcohol brands on Shopify need to address several constraints before a single product goes live: which states permit DTC alcohol delivery and under what license conditions, how distributor accounts and territory pricing will be managed, what payment processor supports alcohol commerce in the target markets, and whether the advertising channels available to non regulated brands (Facebook, Google, TikTok) are available for the specific beverage category.

Shopify Plus
Age Verification
State Compliance
B2B Distributor Accounts
DTC Alcohol
Payment Processing

Compared on	Shopify agency for wine and beverage brands	Commerce7 (now home to WineDirect)	Vinoshipper	Shopify with apps you set up yourself
State compliance and tax	ShipCompliant connected to Shopify through an app such as DRINKS	Connects to ShipCompliant, with a compliance precheck before charging	Compliance handled for you, with access to 40+ states	You choose, connect and test a compliance app
Tasting room sales	Shopify POS in the tasting room, one customer record online and in person	POS and reservations included, made for wineries	Point of sale included with the platform	Shopify POS in the tasting room, set up on your own
Brand site and age gate	Archer Roose redesigned on Shopify 2.0, with an age gate and a make-your-own mixed pack flow	Online store included, designed for winery DTC	Online store tools included	A theme you pick and adjust
Email returns	Archer Roose: email ROAS up 18%	Klaviyo and Mailchimp connect through its App Store	Marketing integrations available	Klaviyo flows set up and managed by you
How you pay	Paid discovery, then an accurate estimate.	A monthly plan plus a percentage of sales on most tiers	Fees on successful transactions, no monthly fee	Shopify plan, app subscriptions and your own time

Shopify agency for wine and beverage brands

State compliance and tax ShipCompliant connected to Shopify through an app such as DRINKS

Tasting room sales Shopify POS in the tasting room, one customer record online and in person

Brand site and age gate Archer Roose redesigned on Shopify 2.0, with an age gate and a make-your-own mixed pack flow

Email returns Archer Roose: email ROAS up 18%

How you pay Paid discovery, then an accurate estimate.

Compared with

Commerce7 (now home to WineDirect)

State compliance and tax Connects to ShipCompliant, with a compliance precheck before charging

Tasting room sales POS and reservations included, made for wineries

Brand site and age gate Online store included, designed for winery DTC

Email returns Klaviyo and Mailchimp connect through its App Store

How you pay A monthly plan plus a percentage of sales on most tiers

Vinoshipper

State compliance and tax Compliance handled for you, with access to 40+ states

Tasting room sales Point of sale included with the platform

Brand site and age gate Online store tools included

Email returns Marketing integrations available

How you pay Fees on successful transactions, no monthly fee

Shopify with apps you set up yourself

State compliance and tax You choose, connect and test a compliance app

Tasting room sales Shopify POS in the tasting room, set up on your own

Brand site and age gate A theme you pick and adjust

Email returns Klaviyo flows set up and managed by you

How you pay Shopify plan, app subscriptions and your own time

01

State by state compliance mapped before any development begins

Which states permit DTC alcohol delivery, what license types are required, and what documentation is needed at checkout are mapped in the requirements session. The store architecture reflects these restrictions.

02

Age verification that meets current legal requirements

A checkbox age gate does not verify anything, and carriers require an adult signature (21 or older) when alcohol is delivered. Verifiable age verification using date of birth validation with auditable records or document verification is the safer standard at checkout. The verification method must meet the strictest applicable standard across all shipping destinations.

03

B2B distributor accounts for the wholesale channel

Beverage brands selling through distribution manage distributor accounts separately from DTC consumer sales. Shopify Plus company accounts give distributors territory specific catalogs, volume pricing, and net terms. See our Shopify for regulated products page for full detail.

04

Marketing channel restrictions worked into the strategy from day one

Facebook, Google, and TikTok restrict alcohol advertising in most formats. Paid social and paid search cannot be the primary acquisition channels for most alcohol brands. SEO, email, direct, and community channels carry more weight.

05

Payment processing configured for alcohol commerce

Payment processor selection for alcohol brands involves confirming support for alcohol product categories, chargeback rates typical of high consideration purchases, and the processing volume the brand anticipates. This is confirmed before development begins, not after the first declined transaction.

06

Subscription commerce for repeat beverage buyers

Beverage brands with strong repeat purchase rates benefit significantly from subscription commerce. Monthly wine clubs, seasonal subscription boxes, and replenishment subscriptions add predictable revenue from buyers who already know the product. Shopify's subscription API integrates with Skio, Recharge, and other subscription apps for any plan level. See our Shopify B2B account management page for full detail.

Confectionery

Shopify Pluscustom .NET site moved to Shopify Plus, with two more stores added under the same Plus organization

Custom appfundraising dashboards for group chairs and sellers

Sarris CandiesShopify Plus

Read the case study

Wine

0.5% to 1.2%conversion rate after the reskin

+18%email marketing ROAS

Archer RooseShopify

Read the case study

Food manufacturing

Deacomwebsite and Goldbelly marketplace orders sent to the ERP automatically, with no hand entry

BigCommercestore moved from WooCommerce to BigCommerce

Vienna BeefBigCommerce

Read the case study

Canned Wine

Archer Roose

Archer Roose is a wine company known for producing high-quality, sustainably sourced wines in eco-friendly formats like cans and kegs. Their commitment to small, organic, and biodynamic vineyards has helped them stand out in a competitive market. They saw an increase of +18% in email marketing ROAS and 35% improvement in mobile browsing session duration.

Archer Roose

Specialty Coffee

Valentine Coffee Co.

With an existing Shopify build that no longer reflected its premium positioning, the Milwaukee specialty coffee roaster, serving both D2C customers and a growing B2B wholesale base, partnered with Shero to deliver a full design and functionality refresh in 8 to 10 weeks ahead of the holiday season. The project included a refined dark-mode aesthetic, native RoasterTools integration, and a B2B wholesale flow integrated into the storefront.

Valentine Coffee Co.

Hot Dogs and Sausages

Vienna Beef

Discover how Shero Commerce migrated Vienna Beef from WooCommerce to BigCommerce Enterprise, consolidating 3 Third-party sales channels into their ERP, reducing manual effort and errors, and delivering a custom datepicker for delivery scheduling. Vendor purchasing workflows that were previously manual are now 100% fully automated.

Vienna Beef

Movie Theaters

Regal Cinemas

One of the largest cinema chains in the US, Regal Cinemas, partnered with Shero to migrate from Magento to Shopify, building a 100%Credit-based checkout logic replicated in a custom Shopify app, loyalty reward redemption, Vista Cloud integration, and automated corporate gifting workflows across two distinct eCommerce platforms. As a result, they achieved over 40% faster page load time.

Regal Cinemas

Built for how your category sells

Every category has its own catalog, buying habits and rules. We build for yours.

Catalog
Variants, bundles and product data set up for your products.
How customers buy
Subscriptions, reorders or B2B where your customers need them.
Compliance
Age checks, shipping rules and restricted products handled where they apply.
Marketing
Email, SMS and paid set up for your seasons.

Selling alcohol on Shopify?

Tell us which states you deliver to.

Get a quote

01

Discovery
We start with your licenses and your carrier alcohol agreements, since both decide where you can deliver. Recorded workshops set the scope and acceptance criteria.
02

Age checks
Checkout verifies buyers are 21 or older, and every package goes out with a carrier adult signature required at delivery.
03

Club setup
Wine club or allocation tiers are set up as memberships with member pricing and pickup or delivery choices.
04

Trade accounts
Distributors and retailers get company accounts with case pricing and terms in the same store.
05

Testing, UAT and go-live
We test live payments and taxes on real orders to allowed states and your team signs off in BugHerd. Then we go live with a rollback plan ready.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

01

Can beverage and alcohol brands sell DTC on Shopify?

DTC alcohol sales on Shopify work in states and countries where direct delivery is legally permitted. US alcohol DTC is regulated state by state. Some states permit direct wine and spirits delivery, some permit only certain license types, and some do not permit DTC alcohol delivery at all. The store architecture must reflect these restrictions so orders are only processed to eligible shipping destinations. This is mapped in the requirements phase before development begins.

02

Does Shopify Payments support alcohol products?

Shopify Payments supports alcohol sales in markets where alcohol eCommerce is legal and Shopify Payments is available. However, many alcohol brands use third party payment processors for compliance control, chargeback management, and support for high value alcohol subscription orders. Payment processor selection is confirmed early in the project based on the specific product mix and markets.

03

How does age verification work for alcohol eCommerce?

Checkbox self declaration asking buyers to confirm they are of legal age does not verify anything, and carriers require an adult signature (21 or older) at delivery. The safer standard at checkout is verifiable age verification, using date of birth validation with auditable records or document verification. The verification standard must meet the strictest requirement across all shipping destinations. Age verification apps integrate with Shopify at checkout to handle this without custom development.

04

Can B2B distributor accounts and DTC consumer sales work from the same Shopify store?

05

How do beverage brands acquire customers if paid advertising is restricted?

Facebook, Google, and TikTok restrict alcohol advertising, but there is significant variation in what is and is not permitted. Brand awareness campaigns are often permitted where direct response purchase campaigns are not. Email marketing, SEO, wine club subscriptions, and direct channel development carry more weight for alcohol brands than they do for unrestricted categories.

06

Can Shopify support wine club or beverage subscription commerce?

Shopify's subscription API integrates with apps like Skio, Recharge, and Ordergroove to add subscription and membership commerce to any plan. Monthly wine clubs, seasonal boxes, and replenishment subscriptions all work through these integrations. For alcohol subscriptions specifically, the subscription architecture needs to account for state by state delivery permissions for each shipment cycle.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business."

James McKenna

Senior Commerce & CX Manager / STX

GEN-Y Hitch

"This has been the most impressive vendor partnership I have experienced. Every meeting felt purposeful, every milestone was clear, and the process was incredibly well-supported from start to finish. Shero delivered a seamless Shopify migration."

Kendra Borkholder

Operations Support / GEN-Y Hitch

Justrite Safety Group

"The collaboration between us and Shero Commerce on the Justrite multi-store site went beyond what we had hoped for. They are a terrific partner to work with. Their team’s dedication to understanding our unique requirements and delivering a high-quality, customized solution has greatly enhanced our online presence. The new website not only showcases our products effectively but also streamlines the shopping experience for our customers. We couldn’t be happier with the results and look forward to working with Shero Commerce on future projects."

Douglas J. Stang

VP of eCommerce / Justrite Safety Group

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email

[email protected]

Locations

New York • London • Helsinki • Tirana

Shopify for Beverage and Alcohol eCommerce

What beverage and alcohol eCommerce on Shopify requires