Shopify B2B & Wholesale Development

Selling B2B on Shopify for wholesale buyers who need their own prices, payment terms and quick reorders? Shero sets up company accounts, customer-specific catalogs and price lists, volume pricing, net terms and purchase orders in Shopify B2B, connected to your ERP and in the same admin as your DTC store.

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STX logo
GEN-Y Hitch logo
Camera Source logo
Painful Pleasures logo
Shopify Platinum Partner

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

Saved cards

Cards on file for repeat B2B orders

Shopify B2B lets buyers save a credit card to their company location and use it on later orders. We turn it on alongside your payment terms so reps do not have to take card details by phone.

Functions

B2B checkout rules written as Functions

Shopify Functions can hide payment methods or shipping options for B2B buyers, like showing net terms only to approved accounts. We write those rules when the native B2B settings do not cover them.

4 months

Camera Source live on Shopify B2B

We moved Camera Source from Magento 2 to Shopify B2B with dual login for retail and dealer buyers, catalogs mapped from Magento customer groups and a PO file upload on the order confirmation page. The store went live about four months after the project was signed.

Catalog per company

Different prices for different buyers

We give each company location its own catalog with custom pricing, so a distributor and a single shop see different prices on the same product.

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their support and solutions have been game changers for our business."

James McKenna, Senior Commerce and CX Manager, STX

What Shopify B2B development covers

Shero sets up Shopify B2B stores covering company accounts, custom catalogs, pricing, payment terms, buyer portal, and ERP integration. As of April 2026, core B2B features are available on the Basic, Grow, Advanced, and Plus plans. ACH payments and EDI order sync are now native. Shopify Plus is required for unlimited catalogs, direct catalog assignment, and partial payments. Shero configures the right setup for your buyer complexity and plan.

  • Company accounts and buyer portal
  • Custom catalogs and volume pricing
  • ACH payments and net terms
  • EDI purchase order sync
  • ERP and back-office integration
  • B2B and DTC hybrid configuration

Shopify B2B development: your options compared

How Shero compares with native Shopify B2B set up in-house, SparkLayer B2B app and a freelance Shopify developer.

Compared on Shero CommerceNative Shopify B2B set up in-houseSparkLayer B2B appA freelance Shopify developer
Dealer logins and price lists ready at launch Camera Source: full dealer portal with B2B catalogs and NET terms.Native tools are solid; your team learns each setting as it goes.Strong B2B layer on any plan; theme fit is on you.Can set it up; price list structure is often guessed.
Getting ERP data into the B2B store GEN-Y Hitch: NetSuite connected through Patchworks, with dealer price lists and quick order.Needs a connector picked and configured by your own staff.Handles pricing and ordering; the ERP link is a separate project.Custom sync scripts that one person understands.
Keeping retail sales safe during development GEN-Y Hitch: B2B and DTC in a single store, tested in UAT before go-live.Changes made on the live store can affect retail shoppers.Overlays your store, so retail pages stay mostly untouched.Testing depth depends on the freelancer's habits.
Who looks after it a year from now Same team keeps fixing and adding features on the retainer.Your staff, as long as the person who set it up stays.SparkLayer support covers the app; the rest of the store is yours.Depends on the freelancer's availability that month.
How you pay Paid discovery, then an accurate estimate.Included in your Shopify plan, plus staff time.Monthly SparkLayer plan on top of Shopify.Hourly, or per B2B milestone.
Shero Commerce
Dealer logins and price lists ready at launch Camera Source: full dealer portal with B2B catalogs and NET terms.
Getting ERP data into the B2B store GEN-Y Hitch: NetSuite connected through Patchworks, with dealer price lists and quick order.
Keeping retail sales safe during development GEN-Y Hitch: B2B and DTC in a single store, tested in UAT before go-live.
Who looks after it a year from now Same team keeps fixing and adding features on the retainer.
How you pay Paid discovery, then an accurate estimate.

Compared with

Native Shopify B2B set up in-house

Dealer logins and price lists ready at launch Native tools are solid; your team learns each setting as it goes.
Getting ERP data into the B2B store Needs a connector picked and configured by your own staff.
Keeping retail sales safe during development Changes made on the live store can affect retail shoppers.
Who looks after it a year from now Your staff, as long as the person who set it up stays.
How you pay Included in your Shopify plan, plus staff time.

SparkLayer B2B app

Dealer logins and price lists ready at launch Strong B2B layer on any plan; theme fit is on you.
Getting ERP data into the B2B store Handles pricing and ordering; the ERP link is a separate project.
Keeping retail sales safe during development Overlays your store, so retail pages stay mostly untouched.
Who looks after it a year from now SparkLayer support covers the app; the rest of the store is yours.
How you pay Monthly SparkLayer plan on top of Shopify.

A freelance Shopify developer

Dealer logins and price lists ready at launch Can set it up; price list structure is often guessed.
Getting ERP data into the B2B store Custom sync scripts that one person understands.
Keeping retail sales safe during development Testing depth depends on the freelancer's habits.
Who looks after it a year from now Depends on the freelancer's availability that month.
How you pay Hourly, or per B2B milestone.

Why B2B brands work with Shero on Shopify

A default Shopify B2B setup works for simple wholesale operations. When your buyers have account-specific pricing, complex approval workflows, ERP-connected catalogs, or EDI purchase order requirements, the configuration decisions made upfront determine whether the store holds under real operational load.

01

B2B features mapped to your plan before configuration begins

As of April 2026, basic B2B features are on the Basic, Grow, Advanced, and Plus plans: up to three catalogs, volume pricing, and company profiles. Plus adds unlimited catalogs, direct assignment, partial payments, and deposits. Shero recommends the right plan before any development work begins.

02

ACH payments and EDI order sync in Shopify

ACH bank transfers are now available at B2B checkout via Shopify Payments for US merchants, with automatic reconciliation. EDI purchase orders from SPS Commerce and Crstl sync into Shopify as draft orders through their Shopify apps. Shero configures both as part of the B2B project.

03

Company accounts designed for complex wholesale operations

Dealer programmes and multi-division wholesale operations need company accounts with multiple contacts, location-specific pricing, and role-based permissions. Shero designs the account hierarchy and catalog rules before configuring them in Shopify.

04

ERP-connected pricing that stays accurate without manual updates

Shero sets up the ERP to Shopify pricing connection alongside the B2B configuration so price changes in the ERP propagate to the correct company accounts automatically without manual updates.

05

B2B and DTC from one Shopify Plus store

Selling B2B and DTC from a single Shopify Plus store requires careful architecture: separate checkout flows, catalog visibility rules, and order routing. B2B and DTC hybrid commerce is a dedicated practice at Shero covering the full architecture for brands that need both channels on one platform.

06

Ongoing B2B support as the platform and business evolve

Shopify's B2B feature set is expanding rapidly. New account types, pricing changes, and platform updates all require configuration maintenance. Shero provides ongoing support so the store keeps pace with both your business and the platform.

B2B results

Numbers from client stores we have worked with.

View all case studies

Sporting goods

+200%revenue growth since launch
Shopifymoved from Magento, with US and UK markets on one store
STXShopify
Read the case study

Towing equipment

~36%lower total cost of ownership, with NetSuite connected through Patchworks
B2Bdealer logins, quick order and dealer price lists
GEN-Y HitchShopify
Read the case study

Tattoo supplies

3 tiersretail, pro and wholesale pricing on one Shopify store
Bulk ordersbulk order form on product pages, with store credit and wish lists carried over from Magento
Painful PleasuresShopify
Read the case study

Our Work

View All
Industrial Safety Solutions

Justrite

JustRite Safety Group is a leading manufacturer of workplace safety products with roots going back to 1906. The brand partnered with Shero to merge four separate Magento stores into a single multi-store megasite, allowing customers to shop across all brands with one shared cart. Organic traffic doubled almost immediately after launch and continued to grow steadily over the following six months.

Justrite
Towing Equipment

GEN-Y Hitch

GEN-Y Hitch, an American maker of heavy-duty towing hitches and accessories, had outgrown WooCommerce. Shero moved them to Shopify with one store for B2B and D2C buyers, a NetSuite ERP integration, and navigation organized by use case.

GEN-Y Hitch
Specialty Coffee

Valentine Coffee Co.

With an existing Shopify build that no longer reflected its premium positioning, the Milwaukee specialty coffee roaster, serving both D2C customers and a growing B2B wholesale base, partnered with Shero to deliver a full design and functionality refresh in 8 to 10 weeks ahead of the holiday season. The project included a refined dark-mode aesthetic, native RoasterTools integration, and a B2B wholesale flow integrated into the storefront.

Valentine Coffee Co.
Backup Camera Systems

Camera Source

Camera Source, a Wisconsin-based manufacturer of backup camera systems for automotive, agricultural, and commercial use, built a loyal D2C and B2B customer base over 15+ years. Outgrowing a self-hosted Magento setup, the brand partnered with Shero to migrate to Shopify, delivering a native B2B dealer portal, a custom Vehicle Fitment Search, and a faster, more flexible storefront for retail customers and dealers alike.

Camera Source

B2B and DTC in one store

Shopify now handles wholesale and retail from one admin. We set up the pricing, terms and ERP sync that make it work.

  • Price lists

    Customer specific pricing and volume breaks.

  • Payment terms

    Net terms, invoices and purchase orders.

  • Buyer portal

    Reorders, quick order lists and company accounts.

  • ERP sync

    Customers, pricing and orders synced with your ERP.

Most Shopify B2B projects take 8 to 16 weeks. Send us your catalog details.

Scope my B2B project

Process

How a Shopify B2B project works

We map accounts, pricing and ERP data first, then develop and prove it on your hardest accounts.

  1. 01

    Discovery

    In recorded discovery workshops we document buyer types, price levels, payment terms, EDI needs and how orders reach your ERP.

  2. 02

    Account design

    We plan company accounts, locations, catalogs and price lists, and map every ERP field and warehouse.

  3. 03

    Set up

    Company accounts, price lists, ACH and net terms, and the ERP connection get set up in parallel.

  4. 04

    Testing and UAT

    We test the ERP sync against your trickiest accounts, including multi-location buyers and partial shipments. Your team then tests in BugHerd and signs off.

  5. 05

    Launch and hypercare

    Old syncs switch off before the new one turns on, and first orders are traced into the ERP before volume ramps up.

Who works on your account

Meet the Team

Related services

Shopify B2B services by need

Pick the part of B2B you need first.

B2B on Shopify

Wholesale and DTC on one platform.

Pricing and terms

Price lists, terms and volume pricing.

Portals and ERP

Buyer portals and back office sync.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Painful Pleasures

"Our journey from Magento to Shopify was riddled with complexities and challenges. With a vast catalog and intricate B2B logic, we needed expertise that could navigate through these intricacies. Shero Commerce was our beacon. They not only provided innovative solutions but also utilized their vast Magento knowledge to bridge gaps in Shopify’s native features. Now, our platform is seamless, our costs are reduced, and the headaches are a thing of the past. A heartfelt thank you to the Shero team!"

Patrick Rice

CEO / Painful Pleasures

Alto Music

"As a long-time client, we at Alto Music have always appreciated their technical expertise, but their recent migration of our site from Magento 2 to Shopify was exceptional. Shero preserved the essence of our beloved loyalty and rewards program, seamlessly integrating it into Shopify’s more efficient framework. The transition not only retained our unique features but also significantly simplified site management and reduced costs. We’re thrilled with the results and highly recommend Shero for any e-commerce needs."

Bobby Montemurro

VP Sales & Marketing / Alto Music

Memphis Drum Shop

"Working with the Shero team was professional, efficient, and inspiring. The Shero development team was extremely competent and provided solid solutions for our needs, as well as addressing any bugs or issues that arose during the process. Working with Shero exclusively through video technology was a new concept for our team that forced us to embrace modern methods of communication that will likely benefit our future relationships and business endeavors."

Shaun Carman

eCommerce Manager / Memphis Drum Shop

Event Network

"Working with Shero has been an exceptional experience. Their team’s dedication to innovation, attention to detail, and commitment to delivering outstanding results is truly commendable. Shero’s expertise has been instrumental in achieving our goals, and I highly recommend their services to anyone seeking excellence in their projects."

Rene Davis

Director of Digital Commerce / Event Network

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana