Shopify Plus B2B Development

61% of B2B buyers now prefer to complete purchases without speaking to a sales rep. Basic B2B features have been on the Basic, Grow, and Advanced plans since April 2026. For manufacturers and wholesalers with multiple customer groups, complex pricing structures, or large dealer networks, Shopify Plus is still the right foundation.

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Shopify Platinum Partner

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

61%

B2B buyers prefer rep free purchasing

Gartner research confirms 61% of B2B buyers now prefer a completely seller free experience. Buyers who have a working self serve portal use it. Those who do not are calling your sales team for orders that should not require human involvement.

April 2026

When basic B2B came to Basic, Grow, and Advanced

On April 2, 2026, Shopify extended company accounts, custom catalogs, net terms, and volume pricing to the Basic, Grow, and Advanced plans. For simple wholesale setups with up to 3 pricing tiers, a Plus subscription is no longer required.

Unlimited

B2B catalogs on Shopify Plus

Non Plus plans allow up to 3 active B2B catalogs assigned through Shopify Markets. Shopify Plus removes that limit and adds direct assignment to individual company accounts and locations. For manufacturers with more than 3 customer pricing tiers, Plus is the necessary plan.

$2,300

Monthly starting price for Shopify Plus

Shopify Plus starts at $2,300 per month. The decision to move to Plus should be driven by whether your B2B requirements genuinely exceed what lower plans support: more than 3 pricing tiers, direct company catalogs, partial payments, deposits, or separate B2B and DTC checkout flows.

Working with Shero Commerce for the past three years has been a game changer for our B2B ecommerce business. Their expertise in website support and ecommerce strategy has significantly improved our online presence and optimized our B2B operations.

Joe Prebich, Vice President of Marketing, Benchmade Knife Company

What Shopify Plus B2B covers that lower plans do not

As of April 2026, all paid Shopify plans include basic B2B: company accounts, up to 3 custom catalogs, net terms, volume pricing, and vaulted credit cards. For many merchants getting started with wholesale, this is enough. For manufacturers and wholesalers managing multiple dealer tiers, large distributor networks, or complex pricing structures, three catalogs is the ceiling you hit quickly.

  • Shopify Plus
  • Company Accounts
  • Unlimited Catalogs
  • Net Terms
  • Shopify Flow
  • ERP Integration

Shopify Plus B2B: your options compared

How Shero compares with native Plus B2B set up by your team, Shopify Plus launch engineer and SparkLayer on a non-Plus plan.

Compared on Shero CommerceNative Plus B2B set up by your teamShopify Plus launch engineerSparkLayer on a non-Plus plan
Hundreds of dealer accounts at go-live Company accounts imported in bulk with locations and terms.Bulk imports learned on the job.Advice on import tools; the work is yours.Accounts set up inside the app.
Checkout rules for dealers Custom dealer checkout rules built with Shopify Functions.Functions need a developer.Points you to Functions; build is separate.App rules cover common cases.
Cost compared with an enterprise platform STX: total cost of ownership about 40% below Adobe Commerce.Plus fee is clear; build cost varies.Not a cost review.Lower plan fee plus app fee.
Retail shoppers sent to local dealers GEN-Y Hitch: custom find-a-dealer function on Shopify.Store locator app or custom code.Dealer locators are outside launch support.SparkLayer has no dealer locator for shoppers.
How you pay A fixed price per project, agreed before work starts. Support on a monthly retainer.Shopify Plus fee, plus staff time.Launch engineer included in Plus.Lower plan fee plus monthly app plan.
Shero Commerce
Hundreds of dealer accounts at go-live Company accounts imported in bulk with locations and terms.
Checkout rules for dealers Custom dealer checkout rules built with Shopify Functions.
Cost compared with an enterprise platform STX: total cost of ownership about 40% below Adobe Commerce.
Retail shoppers sent to local dealers GEN-Y Hitch: custom find-a-dealer function on Shopify.
How you pay A fixed price per project, agreed before work starts. Support on a monthly retainer.

Compared with

Native Plus B2B set up by your team

Hundreds of dealer accounts at go-live Bulk imports learned on the job.
Checkout rules for dealers Functions need a developer.
Cost compared with an enterprise platform Plus fee is clear; build cost varies.
Retail shoppers sent to local dealers Store locator app or custom code.
How you pay Shopify Plus fee, plus staff time.

Shopify Plus launch engineer

Hundreds of dealer accounts at go-live Advice on import tools; the work is yours.
Checkout rules for dealers Points you to Functions; build is separate.
Cost compared with an enterprise platform Not a cost review.
Retail shoppers sent to local dealers Dealer locators are outside launch support.
How you pay Launch engineer included in Plus.

SparkLayer on a non-Plus plan

Hundreds of dealer accounts at go-live Accounts set up inside the app.
Checkout rules for dealers App rules cover common cases.
Cost compared with an enterprise platform Lower plan fee plus app fee.
Retail shoppers sent to local dealers SparkLayer has no dealer locator for shoppers.
How you pay Lower plan fee plus monthly app plan.

Where Shopify Plus B2B builds succeed and where they fail

B2B Shopify builds usually go wrong in one of three places: the pricing architecture was not designed for the actual number of customer groups, the ERP connection was treated as a post launch task, or the checkout was not set up for purchase orders and net terms from the start.

01

Plan selection comes before architecture

The first question is whether Shopify Plus is actually required. For merchants with 3 or fewer distinct wholesale pricing tiers and no need for per company catalog assignment, lower plans now cover the requirements. For those with more tiers or complex structures, Plus is the right foundation. JustRite and STX both required Plus from day one.

02

ERP integration scoped in week one

Connecting NetSuite, SAP, Microsoft Dynamics, or a custom ERP to Shopify B2B requires mapping company accounts, pricing structures, order data, and inventory feeds before build begins. Treating it as a post launch addition is the most common reason B2B projects run over budget.

03

Blended B2B and DTC on a single store

Shopify Plus handles both buyer types from one admin. B2B customers log in and see their company specific catalogs, pricing, and payment terms. DTC customers see the standard storefront. Same inventory, completely separate buying experiences. See our Shopify B2B pricing and catalogs page for full detail.

04

Net terms, purchase orders, and vaulted payments

Shopify B2B supports Net 15 through Net 90 natively. Purchase order reference fields appear at checkout for company accounts. Buyers can vault a card and authorize automatic charging when payment comes due. Since April 2026 these work on Basic, Grow, and Advanced as well as Plus.

05

Catalogs assigned directly to companies

On Shopify Plus, catalogs are assigned directly to individual companies and locations. A regional distributor sees only their territory products at their negotiated price. On non Plus plans, catalogs are assigned through Shopify Markets, which means per company pricing is not possible without Plus or a third party app.

06

Shopify Flow for B2B operational workflows

Company account approval, new buyer onboarding, order routing, and net terms invoicing can all be automated with Shopify Flow. JustRite and Gen Y Hitch both use automated workflows to handle account volume that would otherwise require manual admin work every day. See our Shopify B2B account management page for full detail.

B2B results

Numbers from client stores we have worked with.

View all case studies

Sporting goods

+200%revenue growth since launch
~40%reduction in TCO vs Adobe Commerce
STXShopify
Read the case study

Industrial safety

4separate Magento stores unified into one multi-store
2xorganic traffic increase within months of launch
JustriteMagento
Read the case study

Specialty coffee

Deliverydelivered in 8 to 10 weeks, live before peak season
RoasterToolsRoasterTools and B2B fully integrated
Valentine Coffee Co.Shopify
Read the case study

Our Work

View All
Provide solutions for industrial safety protection

Justrite

JustRite Safety Group is a leading manufacturer of workplace safety products with roots going back to 1906. The brand partnered with Shero to merge four separate Magento stores into a single multi-store megasite, allowing customers to shop across all brands with one shared cart. Organic traffic doubled almost immediately after launch and continued to grow steadily over the following six months.

Justrite
Towing equipment and aftermarket accessories

GEN-Y Hitch

GEN-Y Hitch, an American maker of heavy-duty towing hitches and accessories, had outgrown WooCommerce. Shero moved them to Shopify with one store for B2B and D2C buyers, a NetSuite ERP integration, and navigation organized by use case.

GEN-Y Hitch
Specialty coffee roasting (D2C and B2B)

Valentine Coffee Co.

With an existing Shopify build that no longer reflected its premium positioning, the Milwaukee specialty coffee roaster, serving both D2C customers and a growing B2B wholesale base, partnered with Shero to deliver a full design and functionality refresh in 8 to 10 weeks ahead of the holiday season. The project included a refined dark-mode aesthetic, native RoasterTools integration, and a B2B wholesale flow integrated into the storefront.

Valentine Coffee Co.
Backup camera systems for automotive, agricultural, and commercial use

Camera Source

Camera Source, a Wisconsin-based manufacturer of backup camera systems for automotive, agricultural, and commercial use, built a loyal D2C and B2B customer base over 15+ years. Outgrowing a self-hosted Magento setup, the brand partnered with Shero to migrate to Shopify, delivering a native B2B dealer portal, a custom Vehicle Fitment Search, and a faster, more flexible storefront for retail customers and dealers alike.

Camera Source

B2B and DTC in one store

Shopify now handles wholesale and retail from one admin. We set up the pricing, terms and ERP sync that make it work.

  • Price lists

    Customer specific pricing and volume breaks.

  • Payment terms

    Net terms, invoices and purchase orders.

  • Buyer portal

    Reorders, quick order lists and company accounts.

  • ERP sync

    Customers, pricing and orders synced with your ERP.

Getting the B2B architecture wrong at the start costs months to fix.

Scope the build before committing to an approach. The discovery session maps your requirements against what each plan actually supports.

Get a quote

Process

How a Shopify Plus B2B build works

We confirm Plus is the right plan for your B2B setup, then build, test and onboard your buyers.

  1. 01

    Plan fit

    We map customer groups and price tiers, since Basic, Grow and Advanced allow three B2B catalogs and Plus has no cap.

  2. 02

    Account design

    Company accounts, catalogs and checkout are designed around how each customer group buys.

  3. 03

    Build

    The store, B2B settings, Shopify Flow automations and ERP connection get built together.

  4. 04

    Buyer tests

    Every account type is tested from login to checkout, with the ERP sync tried on your trickiest accounts.

  5. 05

    Launch

    Buyers are onboarded as the store goes live, and first orders are traced into the ERP before volume ramps up.

Who works on your account

Meet the Team

Related services

Shopify B2B services by need

Pick the part of B2B you need first.

B2B on Shopify

Wholesale and DTC on one platform.

Pricing and terms

Price lists, terms and volume pricing.

Portals and ERP

Buyer portals and back office sync.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business."

James McKenna

Senior Commerce & CX Manager / STX

GEN-Y Hitch

"This has been the most impressive vendor partnership I have experienced. Every meeting felt purposeful, every milestone was clear, and the process was incredibly well-supported from start to finish. Shero delivered a seamless Shopify migration."

Kendra Borkholder

Kendra Borkholder - Operations Support / GEN-Y Hitch

Justrite Safety Group

"The collaboration between us and Shero Commerce on the Justrite multi-store site went beyond what we had hoped for.  They are a terrific partner to work with.  Their team’s dedication to understanding our unique requirements and delivering a high-quality, customized solution has greatly enhanced our online presence. The new website not only showcases our products effectively but also streamlines the shopping experience for our customers. We couldn’t be happier with the results and look forward to working with Shero Commerce on future projects."

Douglas J. Stang

VP of eCommerce / Justrite Safety Group

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

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