Shopify Analytics and Reporting

Want Shopify reporting that shows revenue, AOV, conversion rate and repeat purchase rate next to your ad, email and GA4 numbers? We check and fix your GA4 and Shopify tracking first, then create dashboards in Looker Studio or Shopify's own reports that put those numbers in one view, with scheduled weekly reports.

Book a Discovery Call Our Work

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

Web pixels

How Shopify checkout is tracked now

Since checkout moved to Checkout Extensibility, tracking on checkout pages has to use Shopify's Customer Events and web pixels. We rebuild GA4, Meta and other ad pixels there and check that purchase counts match Shopify orders.

2.74x

More orders from AI assistants on the stores we manage

Across 96 million sessions in our AI referral study, AI assistants produced 2.74 times the orders. We set up your GA4 so those visits show as their own channel.

Server-side

Purchase events sent from the server

Ad blockers and browser privacy settings drop some browser events. We send purchase data server side to Google and Meta, so paid media reports count more of the real orders.

6

Core KPIs we report for eCommerce growth

We report average order value, conversion rate, customer acquisition cost, lifetime value, returning customer rate and ROAS. Those six explain most of a store's performance.

"This has been the most impressive vendor partnership I have experienced. Every meeting felt purposeful, every milestone was clear, and the process was incredibly well-supported from start to finish."

Kendra Borkholder, Operations Support, GEN-Y Hitch

What Shero Shopify analytics and reporting covers

Shero checks how your Shopify store records orders, sessions and ad clicks, fixes what is wrong, and sets up the reports your team reads every week. That covers GA4, Shopify's own reports, server-side tracking for your ad platforms and dashboards in Looker Studio, so revenue, conversion rate and ad spend are in one view.

• GA4 setup with clean UTM and event tracking
• Shopify native analytics review and customization
• Triple Whale, Elevar, and Littledata integration
• ShopifyQL custom reports
• AI referral channel setup and AI traffic source attribution
• Server-side Conversions API for Meta, Google, and TikTok
• KPI framework and dashboard setup
• B2B and international analytics configuration

Compared on	Shero Commerce	Shopify Analytics on its own	A freelance Shopify analyst	An in-house marketing manager
Seeing margin after ad spend and returns	We add cost of goods and ad spend so reports show margin.	Shows sales and returns well; ad costs live elsewhere.	Can make a sheet; updates often stay manual.	Rebuilds the spreadsheet every Monday.
Saved reports for finance, marketing and merchandising	We set up saved reports for each team in Shopify and GA4.	Custom reports exist; someone has to create them.	Develops what you spec, then hands off.	Develops for their own team first.
Store events tracked for marketing tools	Greenfingers: we configured and tested GA4, a data layer and Meta Pixel before launch.	Tracks sessions and funnel steps inside its own reports.	Good at tags; may not touch theme code.	Often waits on a developer to add events.
Help when numbers move after a site change	We review reports after every release we make, as part of the retainer.	Shopify Support explains reports; your setup is yours to debug.	Paid again for each new question.	Knows the business, may lack tracking depth.
How you pay	An audit of your store or accounts, then a proposal. Work on a monthly retainer.	Included with your Shopify plan.	Per hour or per project.	Salary, plus any reporting apps.

Shero Commerce

Seeing margin after ad spend and returns We add cost of goods and ad spend so reports show margin.

Saved reports for finance, marketing and merchandising We set up saved reports for each team in Shopify and GA4.

Store events tracked for marketing tools Greenfingers: we configured and tested GA4, a data layer and Meta Pixel before launch.

Help when numbers move after a site change We review reports after every release we make, as part of the retainer.

How you pay An audit of your store or accounts, then a proposal. Work on a monthly retainer.

Compared with

Shopify Analytics on its own

Seeing margin after ad spend and returns Shows sales and returns well; ad costs live elsewhere.

Saved reports for finance, marketing and merchandising Custom reports exist; someone has to create them.

Store events tracked for marketing tools Tracks sessions and funnel steps inside its own reports.

Help when numbers move after a site change Shopify Support explains reports; your setup is yours to debug.

How you pay Included with your Shopify plan.

A freelance Shopify analyst

Seeing margin after ad spend and returns Can make a sheet; updates often stay manual.

Saved reports for finance, marketing and merchandising Develops what you spec, then hands off.

Store events tracked for marketing tools Good at tags; may not touch theme code.

Help when numbers move after a site change Paid again for each new question.

How you pay Per hour or per project.

An in-house marketing manager

Seeing margin after ad spend and returns Rebuilds the spreadsheet every Monday.

Saved reports for finance, marketing and merchandising Develops for their own team first.

Store events tracked for marketing tools Often waits on a developer to add events.

Help when numbers move after a site change Knows the business, may lack tracking depth.

How you pay Salary, plus any reporting apps.

01

GA4 configured for Shopify's actual data model, not out of the box

GA4 requires explicit eCommerce event configuration in Shopify: purchase, add-to-cart, and checkout step events do not track correctly out of the box. Shero configures GA4 alongside CRO programs, so test results are based on accurate conversion data from day one.

02

Third-party tool selection based on what you actually need

Triple Whale gives DTC brands a single dashboard for all marketing data: ad spend, customer acquisition cost, ROAS, and LTV in one place. Elevar improves event data accuracy across Facebook, TikTok, and Klaviyo. Littledata corrects GA4 tracking issues. Shero selects and integrates the tools that solve your specific data problems, not the ones with the best partner tier.

03

KPI framework that focuses your team on the right metrics

Most Shopify stores track dozens of metrics and act on none of them consistently. Shero defines the six to eight KPIs that explain performance for your specific business model: average order value, conversion rate, acquisition cost, lifetime value, returning customer rate, and the channel-specific metrics that drive your growth. Everything else is context, not a decision driver.

04

B2B analytics for stores serving wholesale buyers and consumers

B2B analytics require different KPIs than DTC; order frequency, account revenue, and dealer performance need separate views. Shero configures B2B reporting dashboards alongside Shopify B2B development so B2B performance is trackable from the first order through a dealer account.

05

ShopifyQL and Web Pixel API for custom data access

ShopifyQL lets you query your store's data directly, creating reports beyond what the standard dashboards offer: which product combinations drive the highest revenue, how high-value customers prefer to pay, and which cohorts retain at the highest rate. The Web Pixel API delivers clean, first-party event data to GA4, Meta, and TikTok without relying on third-party tags.

06

Ongoing analytics support as the business and tools evolve

Analytics setups degrade over time. New campaigns break UTM conventions. Platform updates change event tracking. Tools release new features that require reconfiguration. Shero provides ongoing analytics support so your reporting stays accurate as the business changes, instead of auditing a broken setup again in twelve months.

Specialty coffee

22.6% to 64.8%email campaign open rate, Feb to Jun 2026

Email + SMSprogram managed by our team

Dillanos Coffee RoastersShopify

Church media

2.2xAI assistant visits, last 90 days vs the 90 before

3.36%conversion rate on AI assistant visits, up from 2.71%

WorshipHouse MediaShopify

Towing equipment

59.63xMeta ROAS in May 2026

+48%may revenue

Gen-Y Hitch PPCShopify

Read the case study

Musical Instruments

Alto Music

Alto Music, a longtime music retailer with loyal customers, collaborated with Shero to switch from Magento 2 to Shopify. They successfully maintained their popular Altobucks loyalty program while moving to a more user-friendly and cost-efficient platform. The transition ensured all loyalty benefits remained intact, and they achieved a 40% reduction in ongoing maintenance expenses.

Alto Music

Lacrosse and Hockey Gear

STX

Looking to scale alongside growing global markets and competitor consolidation, the premium American manufacturer of lacrosse, field hockey, and ice hockey equipment, partnered with Shero to migrate from Adobe Commerce (Magento) to Shopify, delivering a unified D2C and B2B experience, custom ERP integration, and a refined storefront that reflects the engineering quality of their products.

STX

Movie Theaters

Regal Cinemas

One of the largest cinema chains in the US, Regal Cinemas, partnered with Shero to migrate from Magento to Shopify, building a 100%Credit-based checkout logic replicated in a custom Shopify app, loyalty reward redemption, Vista Cloud integration, and automated corporate gifting workflows across two distinct eCommerce platforms. As a result, they achieved over 40% faster page load time.

Regal Cinemas

Musical Instruments

F-Musiikki

F-Musiikki is one of Finland's leading music instrument retailers, serving both consumers and businesses with over 15,000 products. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify Plus and launch a hybrid B2C/B2B store in just two months.

F-Musiikki

Set up right the first time

App problems usually come from a rushed install: missing data, theme conflicts and scripts that slow the store. We set it up, connect the data and check the speed.

Data connected
Customer, order and product data synced both ways with Shopify.
Theme ready
Widgets and blocks placed in your theme without breaking the layout.
Speed checked
Scripts reviewed so the app does not drag down Core Web Vitals.
Hand off
Your team trained on the settings that matter.

Most analytics audits take 1 to 2 weeks. Tell us what your reports miss.

Request an analytics audit

01

Current audit
We compare Shopify orders with GA4, Meta and Google Ads numbers and list every gap and duplicate.
02

GA4 setup
We set up GA4 purchase and funnel events through Shopify customer events or GTM, with correct values and currencies.
03

Server-side events
We connect Meta Conversions API and other server-side tracking, such as Elevar, so ad platforms get complete order data.
04

Reporting
We set up dashboards for channel profit, repeat purchase rate and email contribution for each team.
05

Monitoring
We watch event volumes against Shopify orders and fix drops after theme or app changes.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

01

How accurate is Shopify's native analytics compared to GA4?

Shopify's native analytics provides reliable eCommerce data for sales, orders, and customer segments. It does not track full visitor behavior across the site. GA4 captures more site-wide interactions, enables better funnel analysis, and allows deeper audience segmentation. Used together, they give a more complete view of how customers find, browse, and purchase. Shero configures both to work in parallel without double-counting revenue.

02

What is Elevar and why do Shopify brands use it?

Elevar is a tracking layer that improves the accuracy of event data sent from Shopify to ad platforms like Facebook, TikTok, and Google. It reduces tracking loss caused by ad blockers and browser privacy restrictions, improves attribution accuracy, and connects Shopify to Klaviyo with cleaner customer data. Shero configures it alongside GA4 as part of a complete analytics setup.

03

Do we need Shopify Plus to get useful analytics?

04

Can you fix issues with missing or duplicate data in our current setup?

05

How do you set up analytics for a B2B and DTC hybrid store?

B2B and DTC buyers on the same Shopify Plus store behave differently and need to be measured differently. Shero configures separate customer segments, KPI frameworks, and reporting views for each channel so that B2B reorder frequency and account health are visible alongside DTC acquisition and retention metrics, without the two data streams contaminating each other.

06

How does analytics setup relate to SEO and marketing performance?

Analytics is the measurement layer that makes every other marketing channel accountable. Without clean GA4 setup, SEO rankings cannot be connected to revenue. Without accurate attribution, paid media decisions are based on platform-reported ROAS that overstates performance. Shero's analytics service is designed to connect every channel to the revenue data that validates whether it is working. For related services, see our Shopify SEO and CRM integration pages.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Alto Music

"As a long-time client, we at Alto Music have always appreciated their technical expertise, but their recent migration of our site from Magento 2 to Shopify was exceptional. Shero preserved the essence of our beloved loyalty and rewards program, seamlessly integrating it into Shopify’s more efficient framework. The transition not only retained our unique features but also significantly simplified site management and reduced costs. We’re thrilled with the results and highly recommend Shero for any e-commerce needs."

Bobby Montemurro

VP Sales & Marketing / Alto Music

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business."

James McKenna

Senior Commerce & CX Manager / STX

Painful Pleasures

"Our journey from Magento to Shopify was riddled with complexities and challenges. With a vast catalog and intricate B2B logic, we needed expertise that could navigate through these intricacies. Shero Commerce was our beacon. They not only provided innovative solutions but also utilized their vast Magento knowledge to bridge gaps in Shopify’s native features. Now, our platform is seamless, our costs are reduced, and the headaches are a thing of the past. A heartfelt thank you to the Shero team!"

Patrick Rice

CEO / Painful Pleasures

Memphis Drum Shop

"Working with the Shero team was professional, efficient, and inspiring. The Shero development team was extremely competent and provided solid solutions for our needs, as well as addressing any bugs or issues that arose during the process. Working with Shero exclusively through video technology was a new concept for our team that forced us to embrace modern methods of communication that will likely benefit our future relationships and business endeavors."

Shaun Carman

eCommerce Manager / Memphis Drum Shop

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email

[email protected]

Locations

New York • London • Helsinki • Tirana

Shopify Analytics and Reporting

What Shero Shopify analytics and reporting covers