Northbeam Marketing Attribution Setup for Shopify

Platform-reported ROAS has been unreliable since iOS privacy changes gutted pixel data. Northbeam solves this with an independent view through multi-touch attribution, media mix modeling, and incrementality testing, all built on first-party data. Shero handles the Shopify connection, attribution setup, ad platform integration, and Apex signal sharing back to Meta and Google.

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16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

$25B+

Ad spend tracked across Northbeam's platform

Northbeam tracks over $25 billion in ad spend across 800+ companies. In October 2025 it launched the Clicks + Deterministic Views model in partnership with Meta, TikTok, Snapchat, and Pinterest, connecting ad views and clicks across platforms to actual first-party transaction data for the first time in the category.

$1,500

Starting monthly price for the Starter plan

Northbeam's Starter plan starts at $1,500 per month for brands spending under $250,000 per month in media, and includes multi-touch attribution, 4x daily data refreshes, and Shopify plus ad platform integrations. Professional starts at $2,500 per month and adds creative analytics and export API access. All plans require annual contracts. No free trial.

98%

Client Retention

98% of Shero's clients stay on retainer after their project closes. Northbeam configurations need ongoing attention as attribution models are tuned, new ad platforms are connected, and the incrementality testing cadence is maintained.

Shopify

Premier Partner

Shero holds Shopify Premier Partner status, one of fewer than 150 agencies globally. Northbeam implementations require Shopify data layer setup, ad platform connection, and attribution model configuration that intersects with the brand's paid media and analytics setup.

Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their support and solutions have been game changers for our business.

James McKenna, Senior Commerce and CX Manager, STX

What Northbeam covers and who it is right for

Northbeam is right for brands spending over $1 million annually on paid media that need accurate attribution independent of platform-reported numbers. It is not right for early-stage brands where the $1,500 per month starting cost represents a significant portion of the media budget. Shero assesses the fit before recommending it.

  • Northbeam installation and Shopify first-party data connection
  • Ad platform connection: Meta, Google Ads, TikTok, Snapchat, Pinterest
  • Attribution model selection and configuration for the brand's purchase cycle
  • Northbeam Apex setup for first-party signal sharing back to ad platforms
  • Creative analytics setup for individual ad creative performance tracking
  • Incrementality testing framework configuration

Why brands work with Shero on Northbeam

Northbeam's accuracy depends on a clean Shopify data connection and correctly configured ad platform connections. A misconfigured connection produces attribution data that is as unreliable as the platform numbers it is meant to replace. Shero sets up both before any attribution data is used for budget decisions.

01

Shopify data connection configured before attribution data is trusted

Northbeam's multi-touch attribution depends on clean first-party data from Shopify. Shero sets up and validates the Shopify data connection and confirms that order events are flowing correctly before the team starts making budget decisions based on Northbeam's numbers.

02

Northbeam Apex sends first-party signals back to ad platforms

Northbeam Apex connects Northbeam's attribution data back to Meta, Google, and TikTok as first-party audience signals, improving the platforms' own algorithms with data they can no longer collect via pixel. Shero configures Apex as part of the Northbeam setup for brands running meaningful spend on those platforms.

03

Creative analytics to identify which ad creatives drive incremental revenue

Northbeam's Professional plan adds creative analytics that attribute revenue to individual ad creatives, not just campaigns. For brands running multiple creatives across Meta and TikTok, this identifies which concepts drive incremental purchases rather than capturing existing demand. Shero connects creative analytics to the brand's paid media workflow.

04

Media mix modeling for brands with offline channels

Northbeam combines multi-touch attribution with media mix modeling for brands spending across TV, podcasts, direct mail, and digital. Offline channels require manual CSV uploads since there is no native CRM or email integration. Shero maps the offline data ingestion process as part of the Northbeam setup, alongside the broader Shopify integrations and analytics stack.

05

Incrementality testing configured to validate attribution model output

Northbeam's incrementality testing framework runs holdout tests to validate whether channels are actually driving incremental revenue rather than capturing attribution credit from purchases that would have happened anyway. Shero sets up the testing cadence as part of the Northbeam implementation.

06

Northbeam versus Triple Whale: measurement depth versus accessibility

Northbeam is the right choice for brands with dedicated analytics resources, high media spend, and a need for measurement depth including MMM and incrementality. Triple Whale is easier to set up and better suited for brands that need a fast, accessible attribution dashboard without the analytical infrastructure Northbeam requires. Shero works with both and makes the recommendation based on media spend and team capability. See how Shero approaches Shopify analytics and reporting.

Our Work

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Sports equipment for lacrosse and field hockey

STX

Looking to scale alongside growing global markets and competitor consolidation, the premium American manufacturer of lacrosse, field hockey, and ice hockey equipment, partnered with Shero to migrate from Adobe Commerce (Magento) to Shopify, delivering a unified D2C and B2B experience, custom ERP integration, and a refined storefront that reflects the engineering quality of their products.

STX
Specialty coffee roasting (D2C and B2B)

Valentine Coffee Co.

With an existing Shopify build that no longer reflected its premium positioning, the Milwaukee specialty coffee roaster, serving both D2C customers and a growing B2B wholesale base, partnered with Shero to deliver a full design and functionality refresh in 8 to 10 weeks ahead of the holiday season. The project included a refined dark-mode aesthetic, native RoasterTools integration, and a B2B wholesale flow integrated into the storefront.

Valentine Coffee Co.
Backup camera systems for automotive, agricultural, and commercial use

Camera Source

Camera Source, a Wisconsin-based manufacturer of backup camera systems for automotive, agricultural, and commercial use, built a loyal D2C and B2B customer base over 15+ years. Outgrowing a self-hosted Magento setup, the brand partnered with Shero to migrate to Shopify, delivering a native B2B dealer portal, a custom Vehicle Fitment Search, and a faster, more flexible storefront for retail customers and dealers alike.

Camera Source
Finland's leading music instrument retailer

F-Musiikki

F-Musiikki is one of Finland's leading music instrument retailers, serving both consumers and businesses with over 15,000 products. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify Plus and launch a hybrid B2C/B2B store in just two months.

F-Musiikki

Platform ROAS is not what actually happened. Northbeam shows what did. Shero sets it up so the data is clean before any budget decisions are based on it.

The setup session is free. It maps your Shopify data layer, ad platform connections, and attribution requirements before any Northbeam configuration begins.

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How a Northbeam attribution setup engagement runs

01

Data Audit and Platform Assessment

Shopify data layer, ad platform connection quality, and attribution windows reviewed. Northbeam versus alternatives assessed.

02

Northbeam Installation and Connection

Northbeam connected to Shopify. Ad platforms connected. Attribution windows and models configured.

03

Apex and Creative Analytics

Northbeam Apex configured for first-party signal sharing. Creative analytics connected to ad account structure.

04

Incrementality Testing Setup

Holdout test framework configured. Baseline attribution model validated before incrementality tests run.

05

Ongoing Support

Attribution model tuned as new channels are added. Incrementality test results reviewed and acted on.

Frequently asked questions.

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What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

Invisible Bead Extensions®

Working with Shero Commerce on our migration from WordPress to Shopify was honestly such a pleasant experience. We’d been on WordPress for five years with tons of content and very specific styling, and moving all of it into one cohesive Shopify site was no small feat — this was a genuinely complex, highly technical migration. But they pulled it off on deadline with zero errors and zero issues. Their team showed up with everything we needed: a project manager, multiple developers, marketing leads, email specialists, and CRO experts, all coordinated through dedicated meetings and a real task management system. They also designed several high impact conversion pages so our digital presence didn’t just function better — it looked beautiful too. Since migrating, we’ve seen an increase in revenue thanks to having one simplified, cohesive platform. I’m so grateful for how seamlessly they executed this, and I’d recommend Shero Commerce to anyone facing a migration like ours.​​​​​​​​​​​​​​​​“

Jasmine Hadjis

CEO, IBE / Invisible Bead Extensions®

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
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